November has passed, and the balance in 2019 is not much. In the past October, the total film box office revenue was 8.166 billion yuan. Compared with October 2018, box office revenue was 3.648 billion yuan, an increase of 123.96%. Some insiders predicted that the total box office in 2019 could exceed 65 billion yuan, and there are still 8 weeks left to look forward to.
The rapid development of the Chinese film market has been going on for more than 20 years, and now it has a market size of 60 billion yuan, and the gap with North America is also shrinking. Although the growth rate has declined since 2016, it has basically maintained 10%. This also proves that the film industry still has great potential.
's overall box office revenue in 2018 reached 60.98 billion yuan, a year-on-year growth rate of 9.1%, and the growth rate has slowed down, slightly lower than market expectations of 10%-15%. Mainly due to the lack of hot movies in overseas films, and the box office performance is weak. In 2018, the box office revenue of overseas films was only 23.1 billion, and in 2019, many hot IP blockbusters were driven. Such as "Avengers 4", "Fast and Furious: Special Operations" and other concentrated releases, provide certain support for box office growth.
The box office of domestic films in 2019 was about 37.9 billion, a year-on-year increase of 26.8%. This year coincides with the 70th anniversary. The main melody films such as "My Motherland and Me" and "Captain of China" have been well-received, mainly due to the content-driven improvement of the content quality of domestic films, which supported half of the year's box office growth.
With only November and December left in 2019, there are still many movies released at this time, although the imported films "Terminator 6" and "Frozen 2" cannot be compared to the same period last year. "Venom" and "Aquaman" are on the same level, but this also provides greater possibilities for domestic films.
's "Two Tigers" at the end of November has a good lineup. The combination of Ge You and Qiao Shan is quite interesting, but it is currently very low-key, and the film has not even chosen to be released in the Lunar New Year file.
After entering December, Diao Yinan's five-year-old masterpiece "The Party at Southern Station" was placed at the entrance of December, in addition to the domestic disaster blockbuster "Sky Fire". "Whistleblower" returned to the Lunar New Year file after it was dropped. It is refreshing in the topic selection, and the lineup is well matched, which has certain potential.
In addition, Huang Bo starred in "People Caught by Light". The film has a sci-fi setting and is ultimately the core of a romance film. This will be a crucial part of the entire Lunar New Year file.
This year's Christmas file, there are three more heavy films, which are also the final three films in 2019. "Ip Man 4" has a very high market bottom. After ten years of cultivation, this IP is already known to passersby.
Feng Xiaogang's masterpiece "Only Yun Knows" has not yet been promoted and the popularity is low, but it is still optimistic about its market potential. After last year's "Fang Hua" received 1.42 billion yuan, Feng Xiaogang has thoroughly proved his ability to control such films. And this new work is adapted from real events, has a huge emotional impact, and has a chance to get better box office results.
Supported by a series of data, industry insiders predict that the box office in the last two months of 2019 will not be lower than the same period last year, and there may even be a large increase, which will promote the annual box office to exceed 65 billion. After
completes the 2019 box office mission, what we will be greeted next is probably the strongest and most crowded Spring Festival stall in history.
And the next month or so will be the last time this year to sprint the annual box office. Good movies from all walks of life are ready for a set time, and now they are only waiting to be released. The final box office in 2019 depends on how much these films can sprint!
