On November 9, the second day after the release of "The Battle of Midway", the box office in a single day was more than 40 million, which is far less than the 16 days of "Young You" over 60 million. A high-cost war with special effects film can't make a single-day box office worth a domestic youth film that has been released for more than half a month, which seems a bit weird.
But in fact, "The Battle of Midway" is not alone. Last week’s "Terminator: Dark Fate" had a real-time box office of only 300 million, "Maleficent 2" only had 340 million, and Ang Lee and Will Smith’s "Gemini Killer" only achieved more than 200 million box office. Let’s do a calculation with our excellent mathematical ability. Does it add up to one billion? After the domestic protection month, all Hollywood blockbusters that were released have encountered Waterloo, and none of them have had an explosive effect on the domestic market.
Ten years ago, James Cameron’s "Avatar" sounded like a thunder across the world. The innovative industry of 3D technology changed the movie market, and it became China’s first movie with a box office of over 1 billion. This film proved the potential of the Chinese market, with a box office of 1.339 billion yuan, equivalent to 204 million US dollars. At that time, the Chinese were addicted to Hollywood industrial blockbusters. Although they were often ridiculed by the audience that Hollywood movies exploded every day to destroy world landmarks and Americans were responsible for saving the world every day, but the Chinese audience seemed to still eat this set, "Transformers" A series of disaster films "The Day After Acquired" and "2012", the box office results are very eye-catching, but also make Hollywood willing to start publicity in the mainland.
made countless old fans look forward to the return of the orthodox "Terminator". Schwarzenegger opened an account on a knowledge sharing website, answered questions everywhere, and shared his feelings about filming "Terminator" over the past few decades. As a first-line American actor, The governor has made such a grounded activity now, but he still failed to recover the declining ratings and sluggish box office since the movie was released.
"Gemini Killer" is even worse. In order to promote the movie, the creator Will Smith even opened an account on a short video platform, updating the video on it every day, and exasperating his presence in front of Chinese audiences. On a well-known domestic barrage video platform, Ang Lee was interviewed, and the attitude of trying to get along with young audiences did not seem to be effective. The publicity gimmick is a science fiction thriller, and people are looking forward to the extraordinary technical experience that Ang Lee brings. However, it is disappointing that there is no surprise science fiction element in it, only a vague and empty concept of cloning.
is also the sequel of "Maleficent 2". The box office of the previous one reached 750 million U.S. dollars. It is very popular among domestic audiences. The plot of this one is very funny when it comes to talking about it. Unidentified organisms have found their family members. Don’t say, don’t know, the plot is thought to be "Ice Age" or "How to Train Your Dragon". This kind of film produced on an assembly line really can no longer be favored by people. Only the selling point of Annelena Jolie and first-class special effects is not enough to attract the audience.
With the rise of the Chinese film market and the awakening of the audience's aesthetic consciousness, the blockbuster we need is no longer just a model for industrial production on the assembly line. Hollywood wants this piece of fat in the Chinese market, and I am afraid it has to think about it.
