It is reported that in addition to Xu Song, the 5G video ringtone account has currently attracted thousands of big V stars, high-quality expert IPs, and mainstream integrated media. These include many top entertainment artists such as Jewel Studio, Deng Ziqi Studio, Coach Liu, and Xu Mengtao; the official accounts of cultural and tourism institutions such as Chengdu’s “Kuanzhai Alley Block” and “Western Sichuan Bamboo Sea Scenic Area”; Zhu Xiaohan, Wu Dailin, Yichan There are expert IPs with tens of millions of fans such as Little Monk and Wang Lanberry; there are also mainstream integrated media platforms such as Xinhuanet, Guangming.com, and Mango TV. In addition to many big V accounts, the platform has also welcomed more than 30,000 experts to join and has produced more than 1.5 million pieces of content. These high-quality contents cover diverse vertical fields such as life, food, culture, local characteristics, etc., providing users with exciting A variety of audio-visual experiences. In the future, the 5G video ringtone account will continue to attract more celebrities to settle in, and empower more high-quality content from creators through its own platform advantages to be seen by users and attract market attention, accelerating the release of the IP value of high-quality content.
From the 4G era to the 5G era, after experiencing explosive growth, the short video industry is also facing the problem of fading traffic dividends. Content creators are in urgent need of finding new content distribution and monetization channels. Based on its profound insights into the trends of the short video industry, China Mobile released the "Yi" plan in March this year - the video ringback tone ecological cooperation plan. It aims to ignite the four fires of "integrated media", "IP", "platform" and "originality", and collaborate with ecological partners to expand the entire industrial ecology and create a greater industrial value space for video ring tones. In terms of content ecological integration and co-construction, the "Yi" plan formulates exclusive subsidy policies for creators, providing hundreds of billions of traffic and billions of subsidies for original accounts on the platform, while opening up massive copyrights and providing "Yi" Academy and other full-process escorts. By stimulating the enthusiasm of creators, we can release the vitality of traffic and expand new channels for traffic monetization.
China Mobile's video ringback tones have become a benchmark case in the video ringback tones industry, relying on its scale advantage of over 200 billion views per year and a cumulative user count of over 380 million, as well as a comprehensive content ecosystem. China Mobile uses content + technology + integrated innovation, and uses video ring tones to provide value empowerment for urban cultural tourism promotion and artist film and television song exposure, allowing high-quality content to accurately reach a wider audience; at the same time, it is also building video ring tones into an integrated It is the main front for media publicity and distribution, giving full play to the city’s business card and window effect, telling Chinese stories well and promoting core values. In the future, China Mobile Video Ring Tone will leverage its platform advantages to work with partners to achieve a virtuous cycle of content, incubate high-value IP brands, and build a dynamic new ecosystem.
