Automobile Journal News | On December 21, SAIC-GM-Wuling officially announced the latest sales data of the Hongguang miniev6 family. By February 2024, the "people's scooter" Hongguang miniev family has achieved cumulative sales of more than 1.2 million units. , locking the sales champion in the mini electric vehicle market, leading the market segment to continue to develop, and providing more choices for people's transportation.
Sales continue to rise, and the third-generation Macaron has become a "sales force"
Looking back on the whole year of 2023, the Hongguang miniev family ended perfectly with a sales volume of 237,863 units, once again demonstrating the product's huge advantages among models of the same level, and also reflecting It has gained consumers’ recognition and affirmation of Hongguang miniev models.
Since its launch in July 2020, Hongguang miniev has topped the global sales of new energy single models seven times, and its share of the mini pure electric vehicle market once reached 75%. It has become a high-quality choice for the majority of people's transportation. It also serves as a benchmark product in the mini electric vehicle market, driving the rapid growth of the entire market segment.
At the same time, the third-generation Macaron, which will be officially launched in mid-November 2023, has become another new force in Hongguang miniev family sales, with sales of 5,000 units in the first week of launch. In January 2024, the third-generation Macaron achieved a 50% market share among micro electric vehicles with a range of 200km, easily leading the market and making a good start for the sales of the Hongguang miniev family in the next year.
With excellent reputation and recognized by many parties, Hongguang miniev continues to improve.
In addition to its excellent sales and outstanding consumer reputation, Hongguang miniev has won multiple awards in multiple competitions and media awards, continuing the "double harvest of sales and trophies" of the Hongguang miniev family. tradition of.
At the end of last year, Hongguang miniev won the first place in new energy vehicle satisfaction in the 2023 China Quality Association due to its outstanding performance in multiple dimensions such as product strength, market sales and consumer satisfaction, once again proving the outstanding strength and extraordinary reputation of the model. At the same time, Hongguang miniev also received a five-star index in the 2023 China Merchants Automotive Research Institute's China Electric Vehicle Fire Safety Index, which further verified Hongguang miniev's ultra-high standards for safety and created a safety guarantee that surpassed models of the same level.
Hard-core strength bonus, the third generation of Macaron makes its debut
Since its launch, Hongguang miniev models have been favored by consumers for their product capabilities that are easy to drive, easy to stop, and easy to save money. The third-generation Macaron, launched last year, continues the characteristics and advantages of the Hongguang miniev family. It iterates the product based on the feedback and demands of millions of users. It has been comprehensively upgraded in terms of appearance, fast charging, safety and comfort, providing users with Create a fashionable, safe and convenient travel partner and unlock more travel scenarios.
The overall wheelbase of the third-generation Macaron reaches 2010mm, and its space utilization rate in both horizontal and vertical directions is comprehensively ahead of other models of the same class. It has a larger trunk space and can meet a variety of applicable scenarios for users. The new car has been fully upgraded in appearance and interior. The appearance is retro and fashionable, and it adopts a fun aesthetic design language. It is available in 5 fun dual car colors: milk apricot coffee, light mango yellow, avocado green, white peach pink, and iris blue, which is suitable for young people. Create a unique and cool travel companion.
In terms of battery life and energy replenishment that users are concerned about, the third-generation Macaron has added a 215km battery life version, and provides three charging methods: DC fast charging, AC slow charging and convenient on-board charging. DC fast charging can charge the battery from 30% to 80% in 35 minutes, greatly increasing the speed of energy replenishment and greatly expanding the user's travel radius.
In terms of safety, the third-generation Macaron has class-leading dual airbags for the driver and passenger. It adopts an annular cage body as a whole, with high-strength steel accounting for 60.18%, and hot-formed steel with a tensile strength of up to 1500MPa is used in 8 places. , comprehensively improve the safety of vehicle collision. In addition, the third-generation Macaron has created a new and upgraded private NVH quiet cabin, with a noise reduction of 7%, and an ergonomic seat suitable for the physique of "Chinese babies", providing users with a more comfortable riding experience.
Wuling adheres to the concept of "making cars for the people", takes consumer appeals and feedback as the benchmark, and uses continuously evolving products to meet consumers' evolving needs.Hongguang miniev is used by millions of families! Taking advantage of millions of users, we accumulate feedback from users on actual application scenarios, continuously optimize products from multiple levels, and create travel scooters that best meet the aesthetics and needs of young people. In the future, Wuling Motors will continue to carry out product iterations and upgrades, provide more high-quality products for consumers in the new era, and accompany consumers in their happy travels!
