If you were 17 years old again, would you be brave enough to say what you want to say to that person?
On the afternoon of September 12, the Kuaishou Xingmang short drama "The Reason I Go Back to Seventeen" held a media advance viewing event in Beijing. Many media and fans were invited to watch the entire drama live and interact with the heroine Zhong Xiao. Let’s laugh together and be 17 years old again and bravely pursue love. After watching the movie, the series' leading actors Zhang Miaoyi and Fang Xiaodong also appeared at the movie viewing party to share their experience of watching the movie and interesting things behind the scenes.
"The Reason I Returned to Seventeen" is a healing short drama based on youth fantasy. Each episode of the drama lasts for 5 minutes. It tells the story of an ordinary 27-year-old girl Zhong Xiaoxiao who returns to the age of 17 due to an accident. There are all kinds of ridiculous but magically healing sweet stories that happened between her and her childhood crush, Xu Yang.
"If you have the opportunity to use the memories of 27 years old to make up for the regrets of 17 years old, you will find that you will become much braver when you grow up." Zhang Miaoyi, who plays Zhong Xiaoxiao, said at the scene. In the view of Fang Xiaodong, who plays Xu Yang: "The appearance of Zhong Xiaoxiao also healed Xu Yang's heart and made him believe in the beauty of the world again."
It is reported that since August 30, it has been exclusively broadcast on Kuaishou Xingmang Short Drama Since its release, "The Reason I Returned to Seventeen" has quickly gained the love of fans. It has now successfully topped the TOP1 list of short dramas on the Kuaishou platform. The number of views on the Kuaishou site has exceeded 200 million within 11 days of its launch. With the plot The attractiveness and influence of its own content have further spread, and the search volume of the drama on the site has also continued to rise.
Starring Zhang Miaoyi and Fang Xiaodong as the "two partners", the youth campus CP is sweet and sweet
Everyone has an unforgettable memory about youth, either good or regretful. Although in reality we cannot return to youth like in the play, But when I think about it occasionally, my heart still throbs. In order to bring a more immersive theater viewing experience to the audience, this movie screening event also distributed movie ticket stubs and other materials to each audience member, which made the audience feel more immersed. The audience said: "I didn't expect the quality of the short dramas to be so good now. I was completely immersed in the youthful atmosphere of the campus during the nearly two hours of watching the drama. The casting was highly suitable and I was unconsciously carried away during the viewing process." Enter."
Regaining beauty and making up for regrets is also the theme of "The Reason I Returned to Seventeen". As a youth campus drama with a time-travel theme, the heroine of the drama needs to interpret the 27-year-old and the 17-year-old respectively. They are two different ages at the time, and the actor Zhang Miaoyi just fits the character setting.
The 25-year-old Zhang Miaoyi has been in the industry for five years. With her pure and lovely appearance, natural and comfortable acting skills, and her sense of youth that overflows from the inside out, Zhang Miaoyi has become a new "Internet female goose" loved by the audience. She has been favored by many campus-themed film and television dramas, and is called "the chosen heroine of campus dramas" by netizens.
For every young campus heroine, there will always be two male protagonist options: the academic tyrant or the school tyrant. The male protagonist of this drama, Xu Yang, is a high school student with a cold appearance and a soft heart. Behind his reticence, Xu Yang endures a lot of pain caused by domestic violence. The complex character setting poses quite a challenge for Fang Xiaodong, the post-00s treasure boy played by Xu Yang.
Because of this, the lead actor Fang Xiaodong said frankly that he was deeply attracted by Xu Yang's character after reading the script, and hoped to do his best to interpret this role well. It is reported that Fang Xiaodong entered the entertainment industry by participating in the inspirational vocal competition variety show "Sound into the Heart Season 2" in 2019. Since then, he has starred in dramas such as "For You Thousands of Times" and "Let's Meet Now". Since his debut, Fang Xiaodong has gained public recognition for his relaxed and measured acting skills. His youthful, sunny, clean and refreshing appearance also makes him a close match for the first love image of the heroines in youth-themed dramas.
The wonderful performance of the two leading actors is undoubtedly the biggest highlight of this drama. Outside of the drama, the two are also good partners who are familiar with each other. They had previously worked together in "Let's Meet Now". The sweet interaction between the two in the work has always affected the audience's emotions. The two actors' innate sense of CP has also become a highlight, making related discussions hot on social media. The media is on top.
This time the two leading actors teamed up to film "The Reason I Go Back to Seventeen". The tacit cooperation between the leading actors and the excellent production team also gave this drama a more "fight-resistant" strength, and the series The profound topics such as anti-violence interspersed in it also allow everyone to discuss topics of more social significance in addition to reminiscing about their youth.
Currently, this drama is still popular on Kuaishou and is updated every 12 noon. The short and compact series has also whetted the appetite of fans and viewers, who are constantly urged for more updates every day. Will Zhong Xiaoxiao and Xu Yang finally get together? How will this youthful regret end? May as well look forward to it.
Kuaishou short dramas are booming, and diverse and high-quality content is booming
With its vivid portrayal of campus youth, "The Reason I Returned to Seventeen" has attracted great attention from young audiences, accounting for nearly 50% of the audience. At the same time, the marketing promotion and content strategies of the drama are also very effective. Data from the DeTawen platform shows that the TGI of the drama in both first-tier and new first-tier cities exceeds 100, and it has widely covered audiences in different tier cities.
The popularity of "The Reason I Go Back to Seventeen" is closely related to the overall layout of Kuaishou short dramas. As the earliest short drama platform in China, Kuaishou took the lead in launching the short drama label "Xingmang Short Drama". As of June 2023, the cumulative views of Xingmang short dramas produced by the platform reached 60 billion.
Based on a complete content ecology and creative foundation, Kuaishou short dramas continue to launch rich and diverse drama content to meet the diverse needs of audiences. This summer, Kuaishou Short Drama launched the Summer Meteorological Drama Theater, building a content framework with three major sections: midsummer youth drama, hot summer urban drama, and Chinese style drama, and providing the audience with 80+ high-quality short films with diverse themes. drama.
"The Reason I Returned to Seventeen Years Old" is one of them. In addition, the summer season of Kuaishou short dramas also batches a variety of themes for audiences to choose from, including Chinese-style short dramas such as "Pillow Dream Crossing" and "Red Sleeves", and Republican-style short dramas such as "Secret Fragrance" and "Painting Red" , "Please, Grandma", "Starlight Like Me" and other modern urban contents continue to bring audiences a fulfilling and exciting summer drama-watching experience.
In addition to cooperating with film and television companies and artists to launch high-quality short dramas, Kuaishou also uses a series of highly interactive creative marketing methods to shorten the distance with audiences offline. For example, this time "The Reason I Go Back to Seventeen" draws on the screening method of big-screen movies. Watching movies through screening will allow the creative team to communicate with the audience at close range about their creative feelings, and arrange various surprise interactions. Let the audience see the real side of the creators outside the play, and the whole movie viewing experience will be filled with a sense of interaction and ritual.
Next, the "Laughing into Na Yang" CP will airborne on Kuaishou to clean the building together, interact closely with the audience, and start an exclusive live broadcast on Kuaishou at 6 p.m. to celebrate with fans the number of views exceeding 200 million . The two main creators will send koi benefits in the live broadcast room. Stay tuned for more exciting interactive content!
