Produced by Douyin and Sun Moon Starlight, and produced by Sun Moon Starlight, the second season of "The All-Out Action Party" has come to a perfect conclusion. This season's action teams are composed of Huang Minghao, Hanikezi, Li Hongyi, Composed of Qin Xiaoxian, Zhao Xiaotang, Zhu Xudan, and Meng Hetang, they unlocked new features of eight cities including Guangzhou, Macau, and Liuzhou with a newly upgraded plot-style gameplay.
Judging from word-of-mouth and popularity, "All Out Action" has once again delivered an eye-catching report card. Since its official launch on June 30, the official account of the program has attracted a total of 516,000 fans, and the number of short video views has exceeded 6.18 billion. After last year's successful exploration, the full-link format has been implemented in a differentiated manner. In the new season, it has changed from "innovation" to "conventional" and has achieved further iterations. The 1,000+ short videos not only ensure exposure in terms of quantity, but also conform to the applicable habits of Douyin users, diverting traffic to the feature film of about an hour, creating a "short video, long video" effect.
At the same time, the second season also innovatively introduced Douyin “aboriginals” to become NPCs, bringing new traffic blessings to the program. Funny imitation master @ Guo Li wer, @ burst strawberry porridge, cross-dressing + dance master @不Qi dance group, Cantonese science popularization master @粤知一二, @婃的boyKC, and couple blogger @风向心心, food blogger @安秋金 and other experts with tens of millions of fans have created a different spark with the program, producing a number of popular short videos, and inspiring potential audiences from different circles to come and watch the program.
The second season of "All-Out Action" continues to develop on the short video platform, and has also become the output of Sun Moon Starlight focusing on high-quality content, penetrating vertical circle content, refining positive value orientations, and triggering people from the circle to The new cases discussed and resonated with outside the circle reflect its innovation and production capabilities as an established production company. Regardless of the platform, the producer or the variety show industry, the significance of the second season of "All Out Action" goes beyond a variety show, but an existence that persists in exploring new paths in the current market.
Shenzhen Sun Moon Star Media is a professional entertainment content production company. The company was established in January 2015 and has established creative R&D and production bases in Shenzhen and Beijing. Sun Moon Starlight Media, with gold medal TV producer Yi Hua as its core commander, leads a team of innovative talents who have been working on the frontline of creativity and life all year round. It integrates various resources and is committed to creating the most influential variety shows and film and television works. , create entertainment content for different scenarios that are broadcast online and offline, and build a complete pan-entertainment system including large-scale party live broadcasts, short video production, artist management, commercial marketing and promotion, etc.
Since the establishment of the company, Sun Moon Starlight has successively produced behind-the-scenes documentary programs of movies such as "All Out for Action", "Indomitable Blue", "Make Life Beautiful", "The Last Winner", and "My Motherland and Me"
, "My Agent and I", "I Want to Play Basketball", "This!" "Slam Dunk", "Men's Dessert Club", "Brain Man Era",
"Extraordinary Partner", "The Amazing Race" (seasons 1 and 2), "Come on Kids" and other popular reality shows; also participated in and planned There are many exciting stage activities such as "Double 11 Old Iron Carnival Night" and "Kuaishou New Year Concert".
has achieved remarkable results since its establishment. Over the years, it has won important awards such as "Golden River Dolphin Annual Internet Marketing Network Comprehensive Case", "The Most Creative Variety Show Production Company on the Power List", "Annual Entertainment Growth Company" at the New Consumption Annual Summit, and "Golden River Dolphin Annual Influential Variety Show Company". The representative work of the marketing case "The All-Out Action" pioneered the Douyin variety show. Starting from 0, it used 6 billion views to grab 250+ hot searches, leading the 2022 variety show market, breaking the market's inherent perception of short video platform variety shows Thinking; The positive fire fighting variety show "Indomitable Blue" has dominated the popular variety show list for 10 consecutive weeks. People's Daily Online commented that the variety show "promotes young people to have the idea of joining the fire brigade. This is a positive variety show." In the future, Sun Moon Starlight will continue to use publicity and promotion to help production and sublimate works with value in practice.
