1905 Movie Network News The Year of the Dragon is approaching. In order to enrich citizens’ New Year cultural and entertainment activities and prosper the capital’s film market, Beijing will issue a 20 million yuan movie viewing subsidy and hold a movie-watching event to benefit the people during the Chinese New Year.
This event is guided by the Propaganda Department of the Beijing Municipal Committee of the Communist Party of China and hosted by the Beijing Municipal Film Bureau. Together with 3 ticketing platforms including Maoyan and Taopiaopiao, and 6 movie theaters including Poly Pictures, the event forms a partner for the New Year’s Movie Watching Activity to benefit the people. action. This year’s movie viewing subsidies are larger and more diverse than in previous years.
During the 2024 Spring Festival, many excellent domestic films such as "Article 20", "Hot and Spicy", "Let's Shake the Sun Together", "Flying Life 2", "Bear Infested and Reversing Time and Space" and "Mr. Red Carpet" have been scheduled. The general public can participate in various forms of benefiting and benefiting movie-watching activities through Taopiaopiao APP and Maoyan APP, such as limited-time special offers and instant discounts on ticket purchases.
Through the limited-time special offer through ticket grabbing, citizens can enjoy an instant discount of 30 yuan when purchasing movie screenings before 9:30 in Beijing theaters. Purchase movie tickets from February 10th (the first day of the first lunar month) to February 24th (the fifteenth day of the first lunar month) through the Taopiaopiao APP, with a daily limit of 2,000. Purchase movie tickets through the Maoyan APP from February 10th (the first day of the first lunar month) to February 17th (the seventh day of the first lunar month). The daily limit is 3,000. Purchase through the Maoyan APP from February 18th (the eighth day of the first lunar month) to February 24th. (The fifteenth day of the first lunar month) Movie tickets, limited to 1,000 copies per day.
offers instant discounts on ticket purchases. During the Spring Festival, all movies in all theaters in Beijing are covered at all times in the city, and a full-day 10 yuan discount event is launched. Purchase movie tickets from February 10th (the first day of the first lunar month) to February 16th (the seventh day of the first lunar month) through the Taopiaopiao APP, 30,000 copies per day, and purchase from February 17th (the eighth day of the first lunar month) to February 2 through the Taopiaopiao APP Movie tickets on the 24th of the first lunar month (the fifteenth day of the first lunar month), 12,500 copies per day. Purchase movie tickets from February 10th (the first day of the first lunar month) to February 17th (the eighth day of the first lunar month) through the Maoyan APP, 40,000 copies per day, and purchase movie tickets from February 18th (the ninth day of the first lunar month) to February 24th (the ninth day of the first lunar month) through the Maoyan APP. The fifteenth day of the first lunar month) movie tickets, 25,000 per day.
At the same time, various ticketing platforms and major theater chains and other partners will launch various forms of movie-watching initiatives to benefit the people, such as the Year of the Dragon New Year Capital Citizen Film Culture Benefit People’s Activities launched by Poly Pictures, and the Dragon Activities launched by Bona Pictures. Happy New Year promotions, etc.
During the Spring Festival this year, the city will hold nearly 10,000 cultural activities of various types to provide citizens with rich cultural products to celebrate the Spring Festival and create a happy and peaceful festival atmosphere. Beijing’s New Year movie-watching activities to benefit the people will better serve the general public’s New Year custom of watching movies and celebrating the New Year, allowing more citizens to enjoy movie-watching fun, feel the prosperous atmosphere of the festival together, and celebrate the New Year happily and culturally. This event is expected to cover more than 250 operating theaters in the city and benefit nearly 2.2 million people.
