At present, going to a large market is becoming the “new favorite” of young people. Recently, Kuaishou launched its first catch-up themed documentary "Everything Gathers", joining hands with the creators @ Northeast Rain Sister, @ Qingdao Little Pineapple, @ HuTiti, @ is Xi'an flavor to explore the fortunes of Shenyang, Qingdao Boli, Guizhou The charm of the four special collections in Kaili and Xi'an Jiaodai showcases the customs, delicacies and human fireworks of the collections across the country in an innovative documentary format that meets the preferences of young users. Different from traditional documentaries, "Everything is a Party" presents a lively picture of "Everything is a Party" from a new perspective of "Everything is a Party" and conveys the message of "Life is a Party". The core expression quickly set off a trend of catching up on the whole network.
The first stop of "All Things Da Ji" came to Shenyang, Liaoning Province. Netizens followed the creator of Kuaishou Sannong @ Northeast Rain Sister to start an "immersive talk show PARTY". As the "first episode in Shenyang", Caihua Daji not only has rich Northeastern products and special delicacies such as iron pot stew, chicken racks, and miso, but also has talented people from all over the world.
"Universal glue is versatile. It can stick to iron and copper." "Our black eggs are so delicious. You can drive a Rolls Royce after eating them." "The biggest shortcoming is that it tastes delicious", "My eggs are the fighting chickens among hens"... For the veteran stall owners of Zaisha Daji, selling things seems to be a side job, and peddling Northeastern humor in bulk is their job. The main business, with shouts and shouts, is to announce that the talk show will start at any time.
Shenyang Fortune Collection is full of jokes, showing the sense of humor of the Northeastern people, and at the same time, the optimism and openness of the Northeastern people can be seen everywhere. Aunt Yang, who cut her white hair into a "princess cut" and tied it into two pigtails, happily sold vegetables at the market in a fashionable "Indian girl" style. It was completely impossible to tell that she had suffered from late-stage cancer. Stomach and hysterectomy, "People must live happily when they are alive." While practicing optimism, Aunt Yang also encouraged everyone to "think more openly, live happily, and be happy every day."
In the second stop of "All Things Great Collection", Kuaishou Life creator @青岛小pineapple takes everyone to visit the "Amusement Park for All Ages" in Qingdao, Shandong, which has been in business since the Qing Dynasty. Here, there are exquisite handicrafts full of creativity and imagination, "carousel" grocery stalls that ignite the soul of children, cheap and affordable "souvenir shops" two-yuan stalls, and candy stores that perfectly integrate intangible cultural heritage culture and trendy culture. Painting stall.
Hu Huaiwei, the owner of the sugar painting stall known as "Sugar Man Hu", is the intangible inheritor of Linyi sugar painting. He not only has exquisite craftsmanship and a very smooth tongue, but also can write limericks and acrostic poems. The era of sugar painting styles has been developed, and with a flick of a spoon, works such as Ultraman, Sun Wukong, Kuromi, AK47, 98K, etc. are at your fingertips. While accurately touching the heartstrings of every child, it also better inherits the intangible cultural heritage.
The third stop of "All Things Gathering" went to Kaili Gathering in Guizhou. The majority of netizens followed Kuaishou Photography creator @HuTiti to feel the joy of dopamine together. At the Kaili Fair, there are colorful bamboo baskets, local specialties Pantou and Miao embroidery, as well as Uncle Tony on the street who gets a haircut for 10 yuan, audio shop owners who enjoy music and life, and Kaili dopamine fashion The two talkers.
One of them is Bai Yiming, the dopamine fashion color talker. His color matching is inspired by nature and directly touches the hearts of three generations of girls, old, middle and young. The other one is Kuanghua, the owner of the Miao embroidery shop who is a talker of fashion patterns. She taught herself Miao embroidery skills. With her extremely high talent and confidence, she defines the embroidery styles of the entire clothing collection and provides surrounding Miao embroidery. The store provides Miao embroidery patterns and designs, and the copyright statement in the store fully demonstrates its status as the "Devil of Fashion" in Kaili Collection.
In the second-hand street of Kaili Daji, Liu Zhiyang, who likes to collect second-hand letters, uses stacks of old letters to convey yesterday's stories to today's people. The past time overlaps in the letter, and no matter what story is told, it is an adventure.In Liu Zhiyang's eyes, these old letters are a microcosm of the history of small people, stories that have been covered with dust in the corners of time.
The fourth stop of "All Things Gathered" led netizens to check out the Jiao Dai Gathering in Xi'an, Shaanxi Province, and follow the creator of Kuaishou Food @是西安flavor. The documentary ended with a "PARTY that both the stomach and the heart can't stop". In this world of carbohydrates, where you can find a variety of delicacies such as mahuahua stewed in spicy spicy soup, Itamae tofu pudding, scallion pancakes, fairy powder, glutinous rice noodles, schisandra chinensis, hemp seeds, etc., the first strategy is "Don't be full at the first stop." ".
"Three sixty-nine, Jiao Dai goes, half a catty of beef, two taels of wine." Among the many delicacies, rotten beef is the most famous product of Jiao Daiji. Wu Yangxin, the "grand master" of Jiao Dai Daji's rotten beef, was wearing a white shirt in the noisy Daji. He cut the beef with fine knife skills, silently conveying the signal of cleanliness and beef craftsmanship. At the same time, the signboard was full of history. The three words "time-honored brand" are his identity certification accumulated over 40 years of running stores.
The perfect set is for a higher level of spiritual enjoyment after eating and drinking. At the Jiao Dai Fair, Wang Xinfeng, a cold weapon expert known as the master of knife forging "Wang Yidao", has been stuck in the blacksmith shop for decades and has always been addicted to it. The cane sculptor Li Xianxian, known as the "Picasso" of Jiao Dai's collection, founded Jiao Dai's abstract art. Uncle Li, who never went to school, taught himself wood carving skills. He never missed any "waste wood roots" that could be carved, and carved them into various abstract dragons, phoenixes, birds, horses and other animals. The most expensive work of this wild artist was sold for more than 4,000 yuan and took only about 10 days.
While launching the documentary, Kuaishou also launched an interactive topic #万事大集# on the site, joining hands with everyone to go to the "market" party. As of September 25, the topic #万事大集# has been viewed in the billions, and related topics have appeared on nearly 300 hot search lists both inside and outside the site. Among them, the term #万事大集 Documentary # once reached the top of the main list on Kuaishou. .
Represented by "The Collection of All Things", Kuaishou has continued to make efforts in creating representative regional IPs in recent years. Through short videos, live broadcasts and other diverse methods, it has joined hands with various partners such as the government, media, and creators to not only allow users to Fully experiencing the joy of catching a big market in the lively atmosphere full of fireworks also creates a new scene for the spread of traditional Chinese culture, opens up new channels for the sales of regional specialty products, and injects new vitality into the development of the regional cultural tourism industry.
"The big gathering is a party", and life is even more like a party. More and more young people like to go to Daji. Young people who are used to being pushed by the rhythm of society are intruders in Daji. When they meet Daji, which has maintained its own unique character year after year, they become confused. Recalling a long-lost firework atmosphere healed the self that had struggled with life. Daji comforts everyone who meets it for a long time.
