Short video creators have a bright future, but filmmakers are facing a test. A few days ago, Maoyan Professional Edition released a report on the mainstream platform communication campaign of new films during the 2024 Spring Festival. According to data from the four platforms of

1905 Movie Network News under WIFI. Short video creators have a bright future, but the test of filmmakers is around the corner. A few days ago, Maoyan Professional Edition released a report on the mainstream platform communication campaign of new films during the 2024 Spring Festival. According to data from the four platforms of Weibo, Douyin, Video Account and Xiaohongshu, as of January 25, the cumulative number of viewers of the six Spring Festival movies has reached 11.636 billion. Among them, "Mr. Red Carpet" has been circulated 2.781 billion times across the entire network, temporarily ranking first. "Hot and Spicy" is more attractive to female viewers, accounting for nearly 70%. "Article 20" is currently the most popular movie in the lower-tier market, with 60.23% of the viewers in third- and fourth-tier cities.

The reason why "Article 20" has received wider attention is closely related to the fact that the film is based on the people and things around us and uses comedy to open up the realistic story setting. The film revolves around the justice and humanity behind Article 20 of the Criminal Law regarding legitimate defense. In the film, whether it is the prosecutor played by Lei Jiayin or Gao Ye, or the hearing-impaired mother played by Zhao Liying, the difficulties they find themselves in are closer to the work and life of ordinary people, so it is not surprising that they can arouse more resonance.

Judging from the current communication data, the six films in the 2024 Spring Festival are not only a strong showdown, but also each can lead the way. We also look forward to these films working together during the Spring Festival to bring more laughter and warmth to the audience.