html On September 23, the 2023 "Hua Liu Concert" national tour, jointly produced by Xinhuanet and Hua Liu Music Group, concluded wonderfully in Lanzhou. This event is hosted by Boshuo Culture and Baiyuanhui Industrial. Singers such as Deng Ziqi, Huang Zitao, Hu Yanbin, Meng Jia, Su Xing, Wang Sulong, Wang Zhengliang and others gathered at the concert and gave wonderful performances. The event attracted 36,000 spectators and strongly boosted local comprehensive consumption. This event is full of youthful and passionate content elements, has achieved good social and economic benefits, and has been recognized and affirmed by governments at all levels and relevant units in Lanzhou City. The high-looking, high-level, and high-quality performances have provided domestic "Performance + Cultural Tourism" sets a new benchmark and model. Hua Liu Concert allows singers to become city publicity ambassadors
This concert aims to use music to promote excellent Chinese culture and help the high-quality integrated development of urban culture and tourism. The event started with a stunning light show, and the trendy light show demonstrated the event theme of "Music Helps a Cultural Power" to all audiences present. The wonderful performance of the live singers of
has aroused rave reviews, and many live audiences said that they were "made to cry at the beginning". The singers have "transformed" into "city publicity ambassadors", introducing and promoting Lanzhou's cultural and tourism highlights and local "eating, drinking, entertainment and intangible cultural heritage" from different angles. Topics such as "Wang Sulong went to eat beef noodles after successfully praying for rain", "Huang Zitao Amway 8 yuan Lanzhou beef noodles", "Hua Liu concert redefined the platter", "Deng Ziqi's rainy night chorus filled the atmosphere with thousands of people", etc. detonated social media, triggering 1.2 Billions of times spread.
Performances + cultural tourism have a strong and significant effect in stimulating consumption
In the context of the integration of culture and tourism, concerts and music festivals have become an "effective tool" for the tourism economy. An event can bring great publicity and publicity to a city in a short period of time. Popularity, a high-quality concert can provide more impetus for the development of the local cultural tourism industry. Statistics show that during the 2023 "Hua Liu Concert" national tour in Lanzhou, it strongly boosted local cultural and tourism consumption and achieved good social and economic benefits. Sampling data shows that from September 21st to 24th, all hotels in Lanzhou City were fully booked. The occupancy rate increased by 30 percentage points compared with the average from September 13th to 20th. During the same period, room prices increased by approximately 200%.
All-round guarantee makes fans fall in love with Lanzhou
The strong support and all-round guarantee of the Lanzhou Municipal Party Committee and Municipal Government, Qilihe District Party Committee and District Government, public security and cultural and tourism departments have made this 2023 "Hua Liu Concert" national tour of Lanzhou The station was successfully held and gained a good reputation. All services and safeguards were implemented, providing fans with high-quality, heart-warming, efficient and convenient services, making them fall in love with Lanzhou from afar and becoming the "promotional ambassador" of Lanzhou tourism. Many viewers praised this trip to Lanzhou: "The organizers are thoughtful, the singers are caring, the government is warm-hearted, and the fans are happy." The event also stirred up the topic of Lanzhou on the Internet and established a good urban cultural tourism image of Lanzhou as a cultural and tourism city.
According to the relevant ticketing big data platform and ticketing information, at the concert, 62.2% of the audience was from outside Lanzhou City. The audience was mainly young people, with more than 80% of the young people aged 18-35 years old, driving Lanzhou's popularity. The scale of local tourist groups has grown. Many netizens left messages saying: "Thank you to Lanzhou and hope to hold more similar high-profile, high-quality and high-level activities to build the city's brand and polish the city's business card."
