Recently, the 2023 live broadcast e-commerce quality and integrity improvement event was held in Beijing. This event was jointly sponsored by the Institute of Market Supervision of the University of International Business and Economics and the magazine "China Quality Journey". Guests such as Yang Zi, chairman of Juli Film and Television Media Co., Ltd. and leading e-commerce anchor, were invited to participate in this event.
In recent years, Yang Zi has conducted many live streaming sales activities and created many hot-selling products, breaking the sales records of many platforms, industries, special events and single products. With a good reputation of high quality, low price and honest sales, the single Sales exceeding 100 million per site and single links exceeding 10 million have become the norm. Therefore, Yang Zi was successively awarded the "People's Anchor Brand Recommendation Officer" by the South China Newspaper of the "People's Daily", the "Intangible Cultural Heritage Recommendation Officer" of
by the "Xinhua Daily Telegraph", and the "China E-commerce Quality Miles Tour Organizing Committee" Association" awarded the "China E-commerce Quality Evaluation Officer" and other honors.
In this event, Yang Zi focused on the theme of "enhancing quality awareness and promoting high-quality development" and gave a speech on "Integrity and Self-Discipline of Live Broadcasting E-commerce" at the meeting. As a senior live-streaming e-commerce practitioner, Yang Zi calls on all live-streaming e-commerce anchors to make quality and integrity their top priority and deliver goods responsibly and responsibly. “Many netizens and consumers ultimately choose to buy products from our live broadcast e-commerce, largely based on their trust in the anchors. Therefore, the anchors naturally have to bear the unshirkable responsibility for the quality of the products sold through live broadcasts. Responsibility. Once there is a problem with the quality of the product, as the anchor carrying the goods, the quality integrity will also be questioned, and it may even cause a huge public impact. I call on the anchor, our platform, regulators, and consumers to work together to truly create a good The environment and ecology for the high-quality development of live broadcast e-commerce, based on quality and integrity, jointly promote the standardization, health, order and stability of the live broadcast delivery industry, and jointly promote the high-quality development of live broadcast e-commerce." Yang Zi's heartfelt initiative and The speech received warm applause and unanimous affirmation from the attendees.
As Yang Zi’s live streaming business has been loved and recognized by netizens, consumers and major media, Yang Zi has been invited to participate in related activities hosted by major media or institutions many times. On April 14, the "Confidence and Prosperity - 2023 Beijing Think Tank Spring Summit" theme forum "Digital China: Digital Transformation and Digital Consumption" hosted by the Beijing News and Qianlong.com invited Yang Zi to write "The Future of the Live Broadcasting Industry" "Digital Technology Helps Economic Recovery and Consumer Confidence" keynote speech, Yang Zi emphasized that "companionship is the longest confession of love." Only by truly establishing a relationship of mutual trust with fans can we do a good job in promoting live broadcasts. He believes that as long as you have principles, have a bottom line in doing things, and empathize and resonate with the audience, there are still endless possibilities for live streaming to bring goods. The future “king” of live streaming will be how many people trust you, not how many onlookers or followers you have. Establishing a bottom line for live streaming and live content boundaries is the fundamental principle for future live streaming.
