Internal entertainment variety shows are in full bloom, and major TV stations are trying their best to create hits. Hunan TV can be said to be unparalleled in producing variety shows. Brother Pi, Sister Lang, Shao Hua, Ming Zhen, etc. have all become big IPs, and "Longing for Life" has opened the era of slow variety shows.
"Hello Saturday", which was modified from "Happy Camp", has been "ridiculed by thousands of people" from the beginning and now ranks first in the ratings at the same time. The first episode of "Hello Saturday" in 2024 broke the ratings record for the entire year of 2023 without the support of large-scale celebrities. Now the variety show has also released a group song and created the "Hao Liu Group" ip.
However, even if it ranked first in the same period, the live broadcast ratings were only about 0.6%, which was completely incomparable with Kuaiben back then. Is the current "number one in ratings" due to Hunan TV's ability to turn decay into magic, or is this program relying on the foundation of Hunan Satellite TV?
At the beginning, the regular guests of this variety show included Cai Shaofen, Wang Hedi, Qin Xiaoxian and others. Revised from Kuaiben, many people are paying attention to this variety show with high hopes to see if there will be any trace of Kuaiben. However, in fact, "awkward" became the original label of this show.
He Jiong is embarrassed. The Happy Family is not around, and he is really unable to support a variety show by himself. The guests are awkward, have no sense of variety show, use too much force, and have no fans, which will not bring basic traffic. The planning is awkward, and there is no ability to create new and interesting content. The planning of the previous Kuaiben is boring and has no new ideas. The most embarrassing thing is the AI virtual human Xiaoyang. Xiaoyang was projected on the show at a later stage. Guests and the audience could not see it at all, they could only hear the sound. At that time, many people used "weird" to describe the atmosphere of the show.
Later, Tan Jianci gained a certain amount of traffic due to the popularity of "Hunting Crime Illustrated Book", and also came into contact with the permanent resources of "Hello Saturday". The addition of Tan Jianci has brought some stable audiences to this program and also provided many high-quality stages. Later, the program team canceled the virtual person "Xiaoyang", and slowly this variety show seemed to be on the rise.
But the good times did not last long, as the saying goes: One person cannot save a variety show that is about to be finished. Due to unsatisfactory ratings, "Hello Saturday" was in a nude state for a long time - no advertising sponsors were willing to sponsor such a program with no future. If it is broadcast naked for a long time, the consequence will be suspension. However, Wang Hedi once again brought hope to this variety show because of the popularity of "Canglan Jue". Taobao's general sponsor was brought in, and advertisers such as Zuijiu were also brought in. Slowly, the variety show finally stabilized. Since the second half of 2023, the ratings have been rising step by step and are beginning to improve.
As a variety show that succeeds Hunan TV's ace "Happy Camp", "Hello Saturday" has a high base at the beginning, but this also means that it needs to withstand a more rigorous test from the audience. It has been two years since this variety show was launched. It has experienced several twists and turns, but in the end it was able to turn the corner and slowly get better.
But this is not because of the improvement in program planning, but because of the popularity of the resident guests, which has brought extra popularity to "Hello Saturday". In the past, Kuaiben was "Whoever joins will be popular", but now Haoliu is "Whoever becomes popular will be invited to join". Now "Hello Saturday" seems to be prosperous, but in fact once the flow of regular guests is lost, it will return to its original precarious state.
It is undeniable that Hunan TV has its own real skills in producing variety shows. After all, there are so many confused variety shows every year, and every variety show on Hunan TV has a name. Now basically every TV series will be recorded when it is to be broadcast. Good six publicity. However, in order to achieve the results of "Happy Camp" back then, "Hello Saturday" still has a long way to go, and it must innovate in many aspects such as game planning, post-editing, and marketing methods.
After all, the main job of the resident guests is actors, so it is impossible for them to stay in this variety show all the time. One person cannot save a variety show. If you want to develop rapidly, you still need to continuously improve yourself, and this requires the program team to work hard for a long time.I hope this show can last a little longer and not go off the air too soon.
