continues the Chinese cultural context and writes contemporary chapters. Recently, Douyin’s “2023 National Style Ceremony”, sponsored by Douyin and China Youth Daily and sponsored by the well-known domestic skin care brand Guyu, came to a successful conclusion. This national style feast was held in the national style landmark Jintan Maoshan Oriental Salt Lake City Scenic Area. It brought together 16 Hanfu brands and hundreds of celebrities and national style celebrities to present to the public an exquisite and beautiful feast. The audio-visual feast of national style culture not only allows the public to appreciate the magnificence and splendor of Chinese traditional culture, but also shows the charm of national style in the new era, allowing more people to embrace "national style" and practice and inherit traditional culture.
Thousand-year-old charm, rejuvenation. The continuous release of the charm of national style in the "2023 National Style Ceremony" once again set off the "national craze" and triggered an upsurge in discussions on national style topics across the Internet. The total exposure of the event exceeded 4 billion, and a total of 72 hot searches were obtained across the entire network; "National Style" "Fengmei Huanye" live broadcast room has been exposed to more than 140 million times, with 28 million viewers and 2.3 million interactions. Among them, the main topic of the event #国风大典# has been played more than 1.3 billion times on the Douyin site, and the cumulative number of interactions on Weibo has exceeded 700 million times; the topics #2023国风大典, #张宇祷国风大典的makeup is stunning , #你可以AlwaysBelieveGuofengdaChen, #国风大 CeremonyEastern Blood Awakening, #国风大 Ceremony has an exclusive bgm are all on the top 1 of Douyin hot searches; #国风大 CeremonyRehearsal Reuters, #国风大典 has a look Many topics such as Duyin, #李宇说国风大ceremony and being an ancient person are very happy, #张宇祷红衣古衣做我说的意思#, # Zhuxudan HuluBraid#, #Xuanlu Ancient Style Wedding Dress#, etc. are also trending on Douyin and WeChat. Boresou occupies the top 10 positions and achieves high ranking. Behind this series of data, it represents the real recognition of the public. Many netizens said: "You can always trust the National Style Ceremony", "Having participated in the National Style Ceremony for four consecutive years, Eastern aesthetics still depends on the National Style Ceremony", "Full of sincerity" A cultural feast.” As the once rich history has been given new vitality by the times, the thousand-year civilization of the East has amazed everyone again and again.
Diverse expressions of national style and ancient charm, and ingenuity help cultural inheritance
Nowadays, this group of young people who are devoted to inheriting national style culture are using their own way and individual expression to write about the beauty of the East and convey cultural confidence. In the "2023 National Style Ceremony" and the China Youth Daily's attitude short film with the theme of "Everything can be national style", actor Xuan Lu, Douyin bloggers @南香不爱吃, @永利 through the ancient traditions that have accumulated for thousands of years. Objects, Chinese dishes, intangible cultural heritage operas and other multi-dimensional interpretations of the profound heritage of traditional culture. Traditional Chinese music master Fang Jinlong, young dancer Li Xiang, and singer-actress Zhou Jieqiong performed "Three Friends in the Winter" during the filming of "Harper's Bazaar", composing a great American style and fully demonstrating the unique charm of oriental aesthetics.
The main event of "2023 National Style Ceremony" "National Style Beauty Night" takes new national style as the main line, combines traditional elements with modern fashion, gives traditional classics a new interpretation, and allows more people to feel the charm of ancient Chinese style. . The party was divided into four chapters: "Hundred Brocades, Thousands of Embroideries, Ten Thousand Flowers, and Hundreds of Colors". It showed the audience the beauty of diverse national styles through costume shows, song and dance performances and music performances. Among them, 16 neon clothes partners join hands with Amy, Chen Xinhai, Dai Si, Fang Yilun, Jin Jiayue, Lu Zhuo, Ren Yinsong, Sun Rui, Wang Herun, Xuan Lu, Xu Lingyue, Zhu Xudan, Zhang Yaqian, Xue Bayi, Zhao Qing and Bai As a national style celebrity, they use Chinese costumes as a guide to jointly perform a thousand-year-old dress show, displaying the splendor of Oriental splendor in an all-round way. The dancing girl in brocade and jade clothes, the young man in bright clothes and angry horse, decorated with beads, fluttering sleeves, elegant clothes, endless charm, make people intoxicated. The charm of a great country with five thousand years of etiquette strongly touches everyone's heartstrings.
In addition to the grand show of neon clothes, Liu Yu, Li Xiang, Zhang Yuxi, Zhou Jieqiong, "national style star promoters", Li Changchao and Yin Lin, "national style musicians", as well as Fang Jinlong, a "traditional music practitioner", and Fang Haoran, a "national style inheritor" There were Chinese-style dances, music playing, and ancient song performances."Inheritance" performed by Li Xiang at the beginning is like a friend traveling through thousands of years, bringing plain and simple questions. In his elegant, beautiful and powerful singing and dancing, people can feel the belief and mission of the younger generation to protect the national treasure; Yinlin comes to a scene The full-feeling "Story of Light" paints a beautiful picture of childhood sweethearts and childhood sweethearts for the public; Fang Jinlong, who has been committed to the innovation and inheritance of traditional folk music, in addition to playing "The Book of Songs: Black Bird", he also led the team with Zhou Jieqiong Everyone felt the reverberation of the stars for thousands of years. The duo played "Ambush from Flying Daggers" in a double pipa ensemble, conveying the beauty of Chinese music with professional strength; Zhang Yuxi's stunning Chinese style dance "Red Makeup" showed the most magnificent red and the hottest color to the public. Emotionally, Li Changchao stunned the audience with his dramatic singing of the song "With Makeup", which was extremely tense; Fang Haoran used intangible cultural heritage ventriloquism to create a magnificent momentum, bringing everyone into the artistic conception of the performance of "A Dream for a Thousand Years", with birdsong, War drums, horse cries and many other lifelike sounds made netizens say "one person is a whole team"; finally, for four consecutive years, together with the "National Style Ceremony", the "National Style Star Promotion" has been dedicated to promoting the national style culture out of the circle. Official "Liu Yu" brought the song "Rulin A Dream" to write the endless imagination of the new national style for the public.
"National Style Beauty Night" combines traditional civilization and young trends to bring a gorgeous audio-visual experience to the audience, making people's minds wander and swim in it, tracing back to the millennium. This party connected the moving pictures of ancient times and modern times. While refreshing the public's traditional understanding of national style and expanding the public's understanding of national style, it also allowed the national style culture to shine again in the new era.
Experience the cultural journey through thousands of years and regain the cultural romance of the ancients for thousands of years. The crowded Xiaoyao Ancient Town in Maoshan Oriental Salt Lake City has 6 themed and characteristic scenes: National Style Market, Garden Dream Search, Intangible Cultural Heritage Craftsmanship, Orchid Pavilion Gathering, Landscape Show, and Guyu Aesthetics Museum. The brand pavilion built by Guofeng Guoyu in the offline market aims to draw inspiration from Chinese aesthetics and let the skin and body and mind breathe freely. The museum is equipped with innovative interactive photo-taking devices to help tourists check in for exclusive Chinese-style blockbusters. The site attracted many on-site tourists to stop and experience the unique poetic aesthetic experience of Chinese brands. This offline national style market not only shows tourists the timeless beauty that spans thousands of years, as well as the unique traditional Chinese culture, but also allows tourists to deeply feel the importance of traditional culture entering life and find... Cultural belonging.
At the same time, the "2023 National Style Ceremony" also built an online "Garden Party" mini program for users on Douyin, allowing traditional culture to be spread and exposed to the maximum extent. As soon as the online "Garden Party" started, it attracted the attention and participation of many Chinese style circles and pan-Chinese style enthusiasts. So far, the total number of visits to the "Guofeng Dadian" mini program on the Douyin site has exceeded 1.7 million, and the average duration of interactive questions and answers on Guofeng knowledge is as high as 12 minutes.
In addition to the rich online communication of the "2023 National Style Ceremony", Zhang Yuxi, the "National Style Star Promotion Officer", also visited the official live broadcast room of Guyu Douyin to appreciate the beauty of the Chinese style, and also shared skin care tips for fair and translucent skin with fans. . In addition, the event also responded to the trend by opening up offline communication, and launched large outdoor screens in Chengdu, Guangzhou, Hangzhou, Nanjing, Shanghai, and Xi'an. By penetrating users' high-frequency travel scenarios, it further helped the national culture to break through the circle.
Create a resonance field for national style exchanges and set off a new wave of national style culture
In recent years, Douyin has based on its own advantages and made many innovative attempts in the layout of the national style culture track. Through young gameplay and traffic ecology, it has taken the pulse of the new era. The trend of national style unlocks multiple ways to open traditional culture, presenting content full of traditional culture such as the "National Style Ceremony" to the public. At the same time, it also carries out multiple interactive methods of national style on the site, allowing traditional culture to truly play with users. . The national style communication resonance field established by
Douyin has gradually increased the ecological richness and awareness of the platform's national style content, allowing the national style content to spread to a wider range, and then set off a new wave of national style culture. The popularity of Douyin’s Chinese-style content IP time and time again is the best reflection of the audience’s increasing recognition and confidence in Chinese culture.Dust has never been able to cover up youth. Nowadays, the endless oriental civilization of thousands of years is even more dazzling and magnificent.
This year’s national style title brand, Guyu, has been committed to using skin care products as a carrier to inherit and promote Chinese culture since its establishment. We look forward to Guyu continuing to invest in more innovations in the future to make the new national style become a common practice!
"National Style Ceremony" has been held in Jintan Maoshan Oriental Salt Lake City for four consecutive years, empowering the scenic spot with national style traditional culture, and finding more immersive national style scenes, more trendy business methods, and more innovative national style industry chain. Created a new “cultural tourism code”.
In the future, Douyin's "National Style Ceremony" will continue to delve into national style content, work with young people to actively inherit traditional culture, jointly convey the new energy of national style, and look forward to the national style feast next year.
