With the completion of animation works such as "Young White Horse Drunken in the Spring Breeze" and "The Legend of Dark River: The Jingzhe Change" on Youku, the Shaoge series "Youth Song Traveling Overseas to Fairy Mountains" has officially returned. At the just-concluded Youku Animation 2023 new film conference, Youku Animation officially announced 7 subsequent works in the Shounen Songxing series. Among them, the much-anticipated "Shounen Songxing Overseas Fairy Mountain Chapter" will be launched on Youku Animation on October 25.
In the finalized trailer of "Young Songs Overseas Fairy Mountain Chapter", the fairy-like scene of Penglai Fairy Mountain, the new character Mo Yi, upgraded special effects pictures, etc. were released one after another. Many original works and viewers in the comment area of the official account They also left messages saying "full of expectations" and "restored the imaginary overseas fairyland".
A new plot of Penglai Fairy Mountain has begun, and the most powerful ghost fairy appears.
According to the original work and the trailer, "Song of Youth Overseas Fairy Mountain Chapter" is the third work of the Shaoge series. The main plot revolves around Xiao Se and his party going to Penglai, an overseas fairy mountain, to solve Xiao Se The problem of saphenous vein is carried out. In the battle of Leijiabao, Xiao Se forcibly used his internal power and was killed, causing his life to be in danger. In order to save Xiao Se, everyone set foot on the mysterious Penglai Fairy Mountain, just to find the legendary immortal.
In "Young Song Xing Overseas Fairy Mountain Chapter", the character with the highest combat power so far - the ghost fairy Mo Yi will also officially appear. Mo Yi's contrasting character of both righteousness and evil and the sub-plot of saving his sister from becoming a demon will also be revealed. It will become the biggest highlight of the film.
In addition, Xiao Se will also return to Tianqi. He will face multiple crises such as brothers killing each other, sword fairies and medicine men's armies...
The special effects and graphics have been upgraded, and high-intensity fighting scenes frequently appear
The "Young Song Xing" series of animations is a representative work of martial arts-themed animations, and it is soul-stirring. The spirit of martial arts, cool and cool martial arts movements, plump and charming protagonist characters, and unique and passionate Jianghu settings are extremely prominent in the Shaoge series "Young White Horse Drunken in the Spring Breeze" and "The Legend of the Dark River". In addition to continuing the martial arts atmosphere of the Shaoge series, "Young Songs Overseas Fairy Mountains" also rarely incorporates a "fairy spirit" atmosphere. Settings such as Penglai Fairy Mountain and the Immortal in White are bound to be refreshing to the audience.
In recent years, Youku Animation has been committed to based on the "new national style" from the three aspects of "new themes, new stories, and new pictures", exploring good content that is more popular with the audience, and achieving a comprehensive upgrade of content and production. "New themes" and "new stories" aim to explore more possibilities of typing and narrative space; while "new pictures" promoted by technology + aesthetics are to allow the "new national style" to present a unique visual experience. From the released trailer of "Young Songs Overseas Fairy Mountain Chapter", we can also see more sophisticated character and scene production, and cooler special effects. This is exactly what Youku Animation is doing in the "new Chinese style" Continuous in-depth exploration and experimentation.
Another corner of the Shaoge universe has been added, and the IP systemization is increasingly taking shape.
With the finalization of "Youth Songs Traveling Overseas Fairy Mountains", the Shaoge series IP has been taking shape. As early as the end of 2020, Youku announced that it would conduct full-link film and television development of the "Young Song Xing" IP. The full-link, multi-scenario derivative development of "Shaoge Universe" has already achieved initial results, verifying the correctness of Youku's strategy. .
takes a long-term perspective. IP universalization is a long-term plan necessary for the development and growth of animation. During this period, the platform needs to continuously output content, maintain IP popularity and fan stickiness, and meet the preferences and needs of different fans. Therefore, after Youku announced the promotion of the full-link development of Shaoge IP, it has continuously launched various types of derivative works since 2021. Through many forms of content products such as animations, dramas, and novels, it has achieved diversified development of IP and gradually formed a complete "Shaoge Universe". The importance of
IP systematization in commercialization cannot be underestimated. At the previous 2023 Youku Animation new film conference, Kuang Kuang, the head of Youku Animation commercialization, once revealed: Youku Animation will use three strategies, namely empathy, serialization and stylization strategies to create a "new national style" as the core Youku animation IP commercialization territory.While developing IP serialization, we also form a product series in terms of commercialization, giving priority to meeting the needs of core fans, while improving the tonality and awareness of IP, forming a "new national style" mentality unique to Youku Animation, and creating a way for IP development to advance. Powerful engine.
Let us follow the protagonist group of young singers and start a new adventure in "Youthful Songs Traveling Overseas to Fairy Mountains"! Young people are sincere and live up to their songs. From October 25th, come to Youku to watch "Young People's Songs and Songs Overseas Fairy Mountains" every Wednesday at 10 o'clock. Watch the new Chinese style and go to Youku animation!
