On October 11, the 2023 China Digital Music Industry Conference was held in Xiamen. Under the guidance of the China Audiovisual and Digital Publishing Association and with the support of the Xiamen government, China Mobile Migu teamed up with all parties in the cross-strait music industry to launch the "Echo of Waves Cross-Strait Musicians Support Plan" to comprehensively support cross-strait music creation talents and build cross-strait original music New ecology. At the
press conference, Zhu Hong, general manager of China Mobile Migu Music, said, "The echo of the waves means 'sea waves, seamlessly integrated. Just as the music culture of both sides of the Taiwan Strait blends with each other, the echoes continue and the sound is endless'." The first batch of industries participating in the plan Partners include 15 companies including Mango TV, NetEase Cloud Music, Southern Fujian Trend Culture Joint Laboratory, international music institutions, and top music institutions on both sides of the Taiwan Strait. They jointly provide incentives, promotion resources, professional guidance, global distribution and other support for musicians on both sides of the Taiwan Strait. At the
project launch ceremony, Liu Yang, deputy director and secretary-general of the Digital Music Working Committee of the China Audiovisual and Digital Publishing Association, Zhu Hong, general manager of China Mobile Migu Music, Feng Xia, deputy general manager of Mango TV Smart Big Screen Center, NetEase Cloud Music Wei Yuan, Vice President of Copyright Development Department, Hu Yiyou, Vice President of Taihe Music Group, Kou Jie, General Manager of Seed Music, Yan Yalu, General Manager of iFlytek Music, Huang Wanbin, Associate Professor of the School of Film, Television and Communication of Xiamen University of Technology, Southern Fujian Trend Culture Joint Laboratory, Together they launched the "Echo of Waves Cross-Strait Musicians Support Plan".
"Echo of the Waves Project" will provide support for musicians on both sides of the Taiwan Strait from production and distribution, platform traffic to publicity resources. Musicians who join Shicaihao and become Shicaihao musicians can premiere new songs and MVs, hold premiere concerts, sharing sessions, etc., and have the opportunity to be shortlisted for the "Echo of Waves Original Music List". Migu Company will set up special support policies to provide musicians with billions of traffic resources for video ring tones, 30 million original music incentives, and special promotion resources from Mango TV, NetEase Cloud Music, Migu and other platforms.
In order to comprehensively support the growth of musicians, Migu has also created a wave echo creation camp tailored for musicians on both sides of the Taiwan Strait, inviting well-known instructors to provide professional guidance to musicians, and provide creative practice opportunities to complete the recording and distribution of music works. The creative camps will be held in Xiamen, Taiwan, Beijing, Chengdu, Southeast Asia and other places, focusing on creative activities around themes such as characteristic dialects (such as Hokkien), campus folk songs, classic resets, pop rock, and dynamic dance music. Migu will also open up new professional venues in Chengdu and other resources to help musicians develop and showcase their creative talents. The finalists of the creative camp will also have the opportunity to sign a contract and become a "Waves Rising Star", and receive rights such as original album customization, variety show resource selection, and priority cooperation in performing arts activities.
It is understood that the "Echo of the Waves Project" is expected to support more than 100 musicians from both sides of the Taiwan Strait and more than 1,000 outstanding original works, and invites more platforms and institutions to join. At the meeting, Migu also shared the innovative practice of using content + scene + integrated innovation to create a new model of "5G + music +" performing arts.
"New development of traditional culture, music echoes cross-strait sentiments", China Mobile Migu provides a platform for cross-strait cultural exchanges with content + technology + integrated innovation. It is hoped that the "Echo of the Waves Project" will become the first stop for Taiwanese musicians to develop in the mainland, further deepen the integrated development of the cross-strait music field, promote traditional culture, form a new ecology of cross-strait cultural exchanges and cooperation, and help tell the music culture story of the new era. Promote more excellent music content to be deeply rooted in people's hearts and go global.
