On January 7, Changan Ford’s 2024 Inspector Annual Ceremony officially opened recruitment. This event adopts online registration on the official platform. The recruitment route is divided into a southern route and a northern route. The southern route passes through Shenzhen, Guangzhou, Hezhou, Guilin, and Guiyang. , the northern line passes through Harbin, Shenyang, Beijing, Taiyuan, Xi'an, and Nanchong. The "Inspector" self-driving explorers of the two lines finally gathered in Chongqing to participate in the 2024 Inspector Annual Ceremony. As soon as the recruitment started, it received enthusiastic attention and support from the detectives. Only one day after the official recruitment went online, the annual meeting quotas were "swept away", and the popularity of the festival continued to heat up. The
Explorer 2024 Inspector Annual Ceremony will kick off in Chongqing on January 21. This highly anticipated event has shown a "hard to get a seat" event from the beginning. It can be seen that users from all over the world are eager to participate in Inspector Enthusiasm for the moment of glory was high. This also fully demonstrates the unique charm of Operation Detective, and reflects from the side that the explorer has left an excellent reputation through long-term operations.
Explorer’s “Operation Inspector” creates a new experience for public welfare exploration
In this era where users are paying more and more attention to experience and service, major automobile manufacturers are also actively expanding their “soft power”, and many companies in the car enthusiast club have Yes, but Ford Explorer has made its own characteristics and values. Ford Explorer has created "Operation Inspector" with the common goal of civilized exploration and travel, mainly focusing on "Inspector Convention", "Public Welfare Activities" and "Surface Exploration Plan" "These three major actions are the core carriers. This exclusive circle experience platform for Ford Explorer owners will closely connect the practice of ecological environmental protection with the owner's activities, adding a positive energy to the exploration trip, and has received positive response from Explorer owners.
In order to ensure that "Operation Detective" can be carried out in the long term, Ford Explorer also provides complete system guarantees. Every Explorer owner is required to sign an "Inspector Covenant" when joining the ranks of Inspectors. This self-discipline agreement aims to jointly agree with Ford Explorer on the implementation of ecological protection commitments, including not discarding garbage at will, taking the initiative to take garbage away from scenic spots or nature reserves, caring for animals and not feeding wild animals, and not protecting water sources. Nine items including washing the car or removing pollutants from the car.
The signing of the convention and the establishment of the detective promotion system have greatly stimulated each detective's enthusiasm for participation. This unique experience was not only recognized by users, but also successfully created a highly praised public welfare brand IP. Different from the "one-off deal" of many car companies' charity activities, Operation Detective has formed a good reputation after long-term operation. The popularity of this annual ceremony is the best embodiment of the benefits of word-of-mouth.
Only when it is integrated into users can it be recognized by users.
Charity travel is not just a formality. Only activities that truly allow users to participate and enjoy themselves will be recognized. "Inspector Action" can continue to attract users and form the "Inspector Spirit". In addition to being a good starting point, Ford Explorer also attaches great importance to user participation, how to participate, and how to participate to have a more sense of experience. Explorers are in the activity Accurate control has been formed.
For example, in Dunhuang, a vast desert city, in order to improve the efficiency of the activities, the activities took the form of group competitions. Under the scorching sun, the detectives divided the work and cooperated. Some were responsible for placing the wheat straw, while others were responsible for holding a shovel and pressing hard between the wheat straw, laying out the bundles of dry wheat straw on the sand in turn. During the whole process, I not only experienced the entire process of wind protection and sand fixation, but also gained the joy of teamwork. After the event, Ford Explorer issued environmental protection certificates of honor to the inspectors in order to thank them for their contribution to the sand fixation cause, which enhanced the sense of gain and accomplishment of the inspectors' participation in public welfare activities.
For another example, Changan Ford teamed up with the Blue Ribbon Marine Conservation Association to carry out marine protection public welfare activities in Gulangyu Island, Xiamen. Blue Ribbon experts explained and demonstrated in detail the rescue process of Chinese white dolphins and other cetacean protected animals. In order to guard the blue sea and silver beach, the inspector listened carefully and personally practiced the skills of rescuing Chinese white dolphins. And in public welfare activities, in groups, participants picked up and sorted garbage along Gulangyu Beach.In the end, the Jingdao Guard Team was selected based on the weight of the garbage picked up by each group, and the top three teams received outdoor camping equipment provided by the inspector as a reward. This activity combines skill learning, competitions, games with beach cleaning and plastic cleaning, and is of great significance for growth, entertainment, and public welfare.
went to Kunlun and went deep into the rainforest. There are countless examples like this. In the past year, Operation Detective has visited many corners of the map and has continued to grow and expand from public welfare actions one after another. Nowadays, Detective Action is becoming popular as a public welfare brand IP, and more and more car owners want to join it.
So, what kind of exciting experience will this annual detective ceremony bring to all the "detectives" who want to rush for spots with the mentality of "not to be missed"? Let us look forward to it together!
