What kind of sparks will be created when the national popular comprehensive and Double Eleven innovation collide? Last night, the special program "Tmall Double 11 Crazy Six Nights" launched by Mango Channel's popular variety show "Hello, Saturday" and Tmall refreshed the audience

What kind of sparks will be created when national popular comprehensive and Double Eleven innovation collide? Last night, the special program "Tmall Double 11 Crazy Six Nights" launched by Mango Channel's popular variety show "Hello Saturday " and Tmall refreshed the audience's awareness and successfully upgraded Mango Channel's new track for commercial customized programs. . The program moved "Double Eleven" into the "Haoliu Street" that the audience is familiar with. During the "Crazy Six Hours" live broadcast, the audience not only saw fun, interaction, and game performances, but also experienced interesting and novel cos sales. , an unexpected stage performance. The new and exciting surprises of "Tmall Double 11 Crazy Six Nights" made the program the first in ratings, and also won praise from the entire network: "In terms of innovation, we have to look at Mango, "Tmall Double 11 Crazy" "Hao Liu Ye" has explored an innovative model that young people like, and two brands empower and add value.

Crazy innovation! The popularity of the new media reached the top of the charts, and the number of new media views broke the record.

Tmall's three official live broadcast rooms gmv45 million

Produced by Mango, it must be a high-quality product. Last night, "Tmall Double 11 Crazy Good Six Nights" ranked No. 1 in the same period on cvb, csm national network, Huan.com, and Kuyun. Among them, csm national network's share was 1.6 of the second provincial network share in the same period. times. The crazy six-hour live broadcast attracted national attention. The number of viewers of the new media matrix live broadcast on the dual platforms of Hunan Satellite TV and Mango TV exceeded 124 million, setting a record in live broadcast history. Tmall's three official live broadcast rooms have a GMV of 45 million, and artists' image sales and benefits have exceeded 20 million interactive bets. As of press time, the program has over 400 hot searches on the entire Internet, including over 110 hot searches on Weibo's double list, #何炅Xie Na is co-hosted on the same stage##闫尼 Mechanical Girl# #时 Teenager Dream Stage# # tranquility Xie Na Qi Wei three generations of Langjies combined # #闫尼 Tanjiancijinfengyulu# and other topics triggered heated discussions. Netizens commented that this is an unprecedented Double Eleven. The innovative model of Crazy Six Hours Live Broadcast has subverted previous program formats, whether it is the immersive and interactive Six Episodes or the exciting collaborative show Crazy Good Six Nights As well as the live broadcast of "Going to Work" to empathize with workers, they all made audiences across the country shine. Some netizens commented that the feeling of everyone going to the market together to watch the show was really thoughtful and heart-warming; the performance of the cooperation show was very amazing, It can be said that there are surprises one after another.

Crazy innovation! "Six Hours of Live Broadcast" has become very popular

Contracted Double Eleven scenes to convey a good attitude towards life

"Tmall Double 11 Crazy Good Six Nights" Behind the innovative upgrades and track transformation, it actually allows consumption to return to the original intention of consumption. It also pays more attention to the status of consumers and responds more directly to consumers' demands. While the live broadcast time is extended, the concentration of happiness and fun is also full. The three major innovative links presented to the audience in the "Crazy Six Hours Live Broadcast" are each full of the ingenuity of the program team.

In the six episodes, guests such as Yan Ni, Qi Wei, Tan Jianci , Nazha , Zhang Yifan , Zhang Yanqi, Zhai Zilu and other guests appeared as unexpected characters "cos" and set up stalls to show their different "Sales" skills. Or in the big show, Ning Jing, Xie Na, and Qi Wei brought the three generations of Chengfeng Show, and Nazha, and Yang Di danced tacitly to "trouble" maker", Da Zhangwei and Liu Yuning boldly adapted "Hee Swah Swish", etc., and the program effect can be said to be full of empathy and burst the scene; and "7" co-presented by Qi Wei and the Times Youth League, as well as Yan Ni and Tan Jianci "Golden Wind and Jade Dew" redefined the "mix and match style". The high-contrast collaboration stage made many viewers praise: future stage collaborations will follow this "sister-sister mash-up". He Jiong and Xie Na also sang "Friends Like You" on the same stage. Every lyric seemed to tell the story of their friendship, and the audience called them "severely poked."

These wonderful performances are very consistent with what Yang Di said in the show , today’s party is “only allowed to be carnival, not boring.” Forget about worries and throw away emotional burdens, the wonderful variety of this Double Eleven special program allows consumers to perceive that life is hot, sweet, and Spicy, and occasionally "crazy", can allow the audience to actively embrace a better life with a more flexible attitude.

crazy new ideas! Mango and Tmall combine "double strengths"

The full link is opened to boost the new increase in Double 11 consumption

For content platforms, what needs to be kept sharp at all times is to think about how their content innovation can keep pace with social and economic development and with the mainstream. The thoughts and emotions of the crowd change at the same frequency. Mango Channel relies on variety show IP to provide another way to innovate the Double Eleven model.

"Good Six Nights" is not only a content innovation of variety show IP, it also links the two main Mango platforms, Hunan Satellite TV and Mango TV, and is the first full platform full live broadcast format of new media account matrix + main program + derivative live broadcast, and It has achieved long-term integration, contributed considerable audience growth to the main platform, and attracted more viewers to watch this live special program in a diversified way. In addition to serving brands, Hunan Satellite TV and Mango TV also focus on content and the balance between artistic value and commercial value, so as to obtain dual recognition from the audience and the brand, extend the life cycle, and strive to promote e-commerce Double Eleven IP It has become a major new content coordinate and economic benefit growth point for the TV platform.

The successful holding of "Tmall Double 11 Crazy Six Nights" demonstrated the strength and innovation capabilities of Hunan Satellite TV and Mango TV in program production, and further consolidated Tmall's leading position in the e-commerce field. At the same time, this party also added a unique color to the Double Eleven Shopping Carnival, allowing the audience to enjoy the fun of shopping while also feeling a strong festive atmosphere.