Text | Rhino Entertainment, author｜Fang Zheng, editor｜Pu Fang Today we are talking about a variety show produced by a brokerage company. As we all know, the domestic entertainment idol industry cannot avoid Lehua Entertainment, and Lehua cannot avoid two people. One is the "cash

Text | Rhino Entertainment, author｜Fang Zheng, editor｜Pu Fang

Today we are talking about a variety show produced by a brokerage company.

As we all know, the domestic entertainment idol industry cannot circumvent Lehua Entertainment, and Lehua cannot circumvent two people. One is the "money tree" Wang Yibo who is said to have earned 1.5 billion for the company in four years, and the other is the "internal man" who is best at marketing himself. Entertainment Godmother" Du Hua. If we want to talk about "Young Battlefield", of course we cannot avoid these two people.

"Young Battlefield" is a recent workplace variety show produced by Lehua Entertainment and simultaneously broadcast on Tencent Video and Youku, showing the internal competition among company artists. In the show, Du Ma and Wang Yibo almost took the limelight and overshadowed the name girl group , boyhood boy band and other reality show protagonists are the "invisible protagonists".

Following Du Hua’s stunt last year to launch the girl group’s pig-raising variety show “People Are Not Afraid of Being Famous, Pigs Are Not Afraid of Being Strong”, Lehua Entertainment has continued to produce company variety shows within two years. What kind of abacus is this kind of “not doing business properly”?

The agency uses variety shows as a lifeline?

What does Du Hua want to do when he joins the variety show?

In a word, because of the sense of crisis.

In the past, domestic entertainment idols mainly relied on two ways to gain fame - one was to show variety shows, and the other was to be beautiful. Taking Lehua as an example, the former has won Huang Minghao ("Idol Producer"), Meng Meiqi ("Produce 101"), Wu Xuanyi ("Creation 101"), Jin Jinhan ("Youth Has You"). You 2") and other singing and dancing artists, the latter produced Wang Yibo ("Chen Qing Ling") which is still the absolute top in domestic entertainment.

By 2024, after the entire meal circle of Operation Qinglang, these two roads had been completely blocked. When the tried-and-tested path to gaining popularity in the past becomes increasingly difficult to navigate, the idol agency's sense of crisis begins to grow.

Looking at it this way, Lehua's initiative to engage in variety shows can be seen as a new way for the agency to carve out a new way to gain popularity after exhausting other options. At least judging from the content of the first few issues of "Young Battlefield", the superficial purpose of Leroy's move is to continue to promote the name girl group and boyhood boy group that represent the company's new forces.

In terms of viewing experience, "Young Battlefield" continues many of the program methods of "People Are Not Afraid of Being Famous and Pigs Are Not Afraid of Being Strong". There are also Du Hua's solo performances in the workplace. Last year, she sent seven members of Name to the countryside to feed pigs in a famous 8-minute scene where she scolded the girl group and sent them to the countryside to feed pigs. This year, she suddenly had a sudden idea to let the boy group compete with the girl group 1v1. The Lehua Anniversary Concert caused protests among domestic entertainment migrant idols.

all praise their newcomers openly and covertly. Du Ma, who plays a white face in meetings and engages in wolfish competition, is very much like a play she directed and acted with all the company's employees. The main line of the show is actually a detailed record of the two groups' struggle to win the prize. Inspiring group portraits of collective business struggles are essentially a "debut show" tailor-made by the company to increase the group's exposure.

However, the agency uses variety shows as a lifeline, but the audience doesn't seem to buy it. The main reason is that there is some mismatch between the current program content and the needs of the audience.

is more straightforward. The audience comes to watch "Young Battlefield" because they want to see famous artists such as Wang Yibo, Cheng Xiao, Wu Xuanyi or Meng Meiqi. Most people want to come with a more "novelty" mentality. Let’s take a look at what our idols are like in the company privately, but the current presentation of the program is far from meeting the needs of these fans.

A large number of viewers who were attracted by hot search topics such as #Youngbattlefield有王一博# discovered that this program seemed to contain a lot of Wang Yibo, but in fact it was all "side stories" from the mouths of employees in company meetings. For example, Du Ma sharply complained at the meeting, "Wang Yibo, please stop reporting, what does it have to do with you?", for example, a leader revealed, "In that meeting (Yibo) came to learn dancing every morning and practiced until one, two, two or three in the morning. I just came home, very serious and hard-working"...

But most of the time, "Young Battlefield" is still a reality show with a new boy and girl group as the narrative center, and other Lehua artists just "flash" in the show Just pass."

But why do viewers who come here for idols want to watch their junior brothers and sisters? This is the most difficult problem currently facing "Young Battlefield". Compared with Wang Yibo and other mature domestic entertainment idols, the newbies who were idolized by Du Hua in the show seem to be quite different in terms of their astrology, appearance, emotional intelligence, personal charm, business ability, and cultural accomplishment. Who is it? Do you have the patience to watch an immature idol artist’s silly drama?

We can also see from the data that the most discussed issue on the "Young Battlefield" site is exactly the third issue in which "senior brother" Huang Minghao came to visit the juniors, and The most popular part of the program on social media is a more than 1-minute preview clip of Du Ma chatting with the "Lehua Three Beauties" Cheng Xiao, Wu Xuanyi, and Meng Meiqi backstage at the concert about the new album. It has been amusing for a long time, and netizens have updated it. The ones who seem to be concerned are still those "old people" in Leroy.

Can Si Zong stimulate the domestic entertainment idol industry?

But variety shows still have an effect.

Since the show was completely shut down, domestic entertainment idol artists have lost their most important public exposure platform. And whether it was last year's "People Are Not Afraid of Being Famous, Pigs Are Not Afraid of Being Strong" that made the public know the name of the "Pig Girl Group" for the first time, or "Young Battlefield" which further pushed the name and boyhood into the public eye, these are all effective ways to praise people. Positive case.

To be honest, homemade variety shows are indeed a self-help solution for domestic entertainment idol companies. You know, Lehua, the name girl group, debuted in 2021, and boyhood formed in 2022. It can be said that they were both in a state of "invalid debut" that no one knew about at the beginning of their debut. It is precisely these two variety shows in recent years that have made the two The big mess "went to the card table".

Especially the name, the original Qimei version had Jin Jinhan, Feng Ruohang and other popular members who had an eye-catching performance in "Youth with You 2". Last year's "Pig Girl Group" gimmick, big c Jin Jinhan regretfully quit the group, seven people The dramatic topic of the girl group's reorganization into a four-member group with the same number of members as blackpink has successfully helped it become one of the most discussed domestic entertainment girl groups in the post-show variety era.

Therefore, in Rhinoceros’s view, both “Young Battlefield” and “People Are Not Afraid of Being Famous, Pigs Are Not Afraid of Being Strong” are essentially reality shows led by brokerage companies. There once was a small hit in this field, which was the agency variety show "My Agent and Me" controlled by Yang Tianzhen's company Yixin Entertainment.

When "My Agent and I" came out, the world saw for the first time the concrete operation of the domestic entertainment star agency business in the reality show, such as Boss Yang's negotiation skills, Zhu Yawen's character development, Bai Yu 's ideas for taking roles and other famous scenes are all impressive, and the program greatly satisfies the audience's curiosity about the entertainment industry.

In Lehua's two company variety shows now, one of the secrets why Du Hua's famous meeting scenes always make him stand out is because it satisfies the public's desire for snooping. But when the same move is played twice in a row, it is not a long-term solution to always publicize the "family scandal". Moreover, how a "company variety show" with a strong sense of class can retain the audience for a long time is a more critical issue.

Generally speaking, because the current domestic environment is increasingly lacking market soil to promote the development of Korean singing and dancing idols, and it is difficult for such variety shows to compete within the agency alone to replace the industry blood transfusion effect of the past talent show variety shows, the agency's variety show is a competition The road still needs to be explored for a long time.

However, Mr. Rhino still encourages more brokerage companies to try their own variety shows. After all, this is a very efficient way of promoting people for many companies. As for whether he can be a celebrity, that also depends on the artist's own destiny.

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