The Internet celebrities in Daliangshan who created fake scripts are finally going to "step on the sewing machine". They are really happy. Nine people including
internet celebrity anchors Zhao Ling'er and Qu Bu were arrested. The minimum was sentenced to 8 months, and the maximum was sentenced to more than 3 years.
is simply what he deserves. In the eyes of Fox Girl, there is no difference between Internet celebrities who create false personas and make profits by manufacturing and selling fake products in the name of helping farmers, and fraudsters.
Create fake personas and sell fake goods
In fact, the scripts of these Internet celebrities are not very advanced, and they can even be called fake at first glance.
In July 2022, the head of an mcn agency in Chengdu came to Liangshan and found "Internet celebrity seedlings" such as Zhao Ling'er and Qu Bu, so he began to carefully plan the "accidental encounter" script.
Zhao Ling'er told a touching story in a short video about how she "encountered" a single young man named Qu Bu in a remote mountain village in Liangshan and kindly invited her to his home.
The innocent and kind-hearted female protagonist meets the simple male protagonist, what a "match made in heaven". This begins an entrepreneurial story that does not conform to the secular world.
's "accidental encounter" video received 2.49 million likes and more than 120,000 comments, making the two popular overnight and becoming representatives of Daliangshan Internet celebrities.
Faced with doubts from the outside world, they claimed that the encounter was purely accidental and that there was no team to shoot the video, just to record rural life. In order to create the "original ecology of Daliang Mountain" character design,
also specially selected local uninhabited dilapidated houses as the background of the live broadcast.
often goes to the village to do charity and help some poor people. Of course, these are also "actors".
Although the plot is very fake, some people really believe it. Both accounts have more than two million followers.
After getting traffic, the next step is to sell goods like crazy.
The honey, walnuts and other agricultural and sideline products they sell are all under the banner of "helping farmers" and "high-quality original ecology". They kept saying: "We will not do anything unconscionable. We are real."
In fact, the things were purchased at low prices by food companies from other places such as Chengdu and Nanjing. Pass it off as good, pass it off as genuine, and deceive fans.
An ordinary 500-gram bottle of low-priced honey can be priced at 98 yuan as long as it is labeled "Daliangshan Original Ecology".
In just a few months, the two people's live broadcast income exceeded 700,000, and the boss of the mcn organization behind them made a lot of money. The illegal profits reached more than 3 million, and the amount involved was as high as tens of millions.
In July this year, this group of people was finally arrested on suspicion of counterfeiting registered trademarks and false advertising.
Daliangshan has become a shooting base for Internet celebrities
In Daliangshan, various "accidental encounters" have become one of the classic scenes for Internet celebrities.
Usually, you meet a kind-hearted local by chance, and then you are invited to go home as a guest and experience rural life. Killing chickens and geese, cooking. Taking advantage of the simple and natural image, we created an original Daliangshan Internet celebrity. The reason why videos like
became popular quickly is because the background is in Daliang Mountain.
In people's impression, this place is poor and backward, and it is easy to win everyone's sympathy. In addition, it is an ethnic minority, and the natural environment and customs are very attractive. Therefore, Daliang Mountain is considered by Internet celebrity organizations to be a "natural traffic pool."
More and more people come here to get traffic. There is also a typical figure among them, Han Wen, who was defeated in Daliang Mountain.
Han Wen is the first group of people to understand the "traffic code" of Daliangshan, and the main focus of the video is poor sales.
The little protagonists in the video are all dressed in rags. They either have no father or mother, or they live in poverty and cannot afford to go to school or eat. They are pitiful.
If the child can't cry, he will give the child eye drops.
The effect of eye drops is unreal, so just go ahead and make the child cry.
The Korean team also live broadcasts to make money under the banner of helping farmers, and is somewhat famous in the "philanthropy circle" of Daliang Mountain.
was not investigated by the Liangshan police for false public welfare until 2021. After being detained for seven days in administrative detention, Han Wen had no choice but to "defeat" Daliangshan.
Although Korean is gone, the "Streamline Internet Celebrities" in Daliangshan have not disappeared.
A blogger named "Yunnan Bobo" learned the true meaning of Korean and became a charity ambassador in Daliang Mountain. He donated 3,000 yuan to the elderly in the village and received a lot of likes and attention.
As a result, I had to go back 2800 after shooting the video. I was really speechless.
In fact, many old people don’t know the purpose of these Internet celebrity photos. They really think they are here to donate money, so some of them behave so naturally.
In addition, Internet celebrities also teach children how to pose for photos. Of course,
still uses the same routine. In the video, he donated 500 yuan to them, but finally took back 300 yuan.
In the end, "Yunnan Bobo" was also detained for 15 days due to fake charity, fake staged photos and other reasons.
A large number of accounts have been cleared
To make money in a proper way, taking advantage of the kindness of the public and concocting tragic stories as a tool to make money, this is not an Internet celebrity, but an "Internet gangster". Even if
can gain temporary traffic, the scam will always be exposed by the truth. These people are not only deceiving consumers, but also consuming Daliangshan. The false filming and "tragic" kidnapping by
, a group of Internet celebrities and organizations, has seriously tarnished the image of Daliang Mountain, negated the great achievements in poverty alleviation in disguise, and caused many misunderstandings about Daliang Mountain by the outside world.
In order to purify the Internet environment, Daliang Mountain has been restored to a pure land. Since the beginning of this year, the Liangshan Cyberspace Administration has launched a special campaign to rectify self-media chaos. Strictly crack down on illegal activities such as "charging auctions," "false aid to farmers," and "fake charity." 346 illegal accounts were dealt with, 82 accounts that were used for auctions were permanently closed, and 15 accounts that were falsely used to help farmers were permanently closed.
Anyway, every fox girl will report this kind of account. I would also like to advise all Internet celebrities to stop immediately and never consume suffering. Once trust is collapsed, it will be difficult to rebuild.
Reference materials:
The Paper, Red Star News, Southern Weekend
Editor: Chacha
