Coke that has expired for 3 years, simple open-air toilets, a school 2 hours away, ridiculous marriage customs... When urban girl Zhou Xingxing returns to her grandmother's house in the countryside, the rural scene that is completely different from urban life subverts her perception. Know. From Zhou Xingxing's perspective, the customs and customs of this small fishing village are gradually revealed, allowing the audience to enter a realistic corner of rural life.
Kuaishou Xingmang short drama "Please, Grandma" revolves around the daily interactions between urban girls and left-behind grandmothers in rural areas. While depicting a warm and joyful rural summer time, it also uses film and television creations to show social issues such as left-behind elderly people in rural areas and educational equity. . With a highly contrasting combination of characters, close-to-life plot content, and positive dissemination of positive energy, "Please Grandma" has been loved by many viewers as soon as it was launched. The 7 episodes have been viewed more than 300 million times, and the 13 episodes have been viewed more than 600 million times. , 17 episodes have been viewed more than 800 million times, the final episode has been viewed more than 940 million times, and the highest number of views for a single episode has exceeded 94 million.
High contrast and fun create a hit gene, and the realistic themes focus on social concerns
A rebellious girl whose native family is broken and lacks care for her growth meets her grandmother who stays in the countryside, the collision of ideas between generations, and the life gap between big cities and small fishing villages. , making the plot full of strong contrasts and highlights. In a dramatic setting, the ridiculous story between grandparents and grandchildren is also full of warmth, arousing emotional resonance among the audience. During the broadcast of the short play, topics such as "Short play, please help grandma to heal the ceiling", "I was broken by the grandma in the Kuaishou short play", "Grandma's love is really showy", etc. frequently appeared on the hot list of Kuaishou, and gained a lot of rewards. There are 17 related hot searches, and the cumulative reading volume of the #PleaseLaGrandma topic on the entire Internet exceeds 1.04 billion.
In addition to the interesting plot content, the character growth of the protagonist Zhou Xingxing also attracts the audience's continuous attention. As the main narrative thread throughout the play, Zhou Xingxing's continuous growth makes the plot in-depth, providing a window for expression of important emotions such as neighborly friendship and teacher-student friendship. Following Zhou Xingxing's perspective, the audience also continued to have a deeper understanding of the simple folk customs of the small fishing village in daily life scenes, and saw the unique features of the fishing village.
Through a dramatic and conflicting plot setting, "Please, Grandma" not only creates explosive content, but also focuses on social values and reflects real life. Based on the perspective of silver-haired elderly people and children, the play goes deep into the rural background and shows social issues such as left-behind elderly people, left-behind children, educational equity, and unethical marriages.
In the short play, girls in the village were forced to drop out of school and were almost "sold"; the "marriage trouble" in the rural wedding was also difficult for Zhou Xingxing from the city to accept. Through children's questioning and a strong reversal of the plot, "Please Grandma" uses film and television narratives to guide people to pay attention to social issues, trigger people to think deeply, convey positive energy values, and show humanistic feelings, making the content of the short drama more than just Staying at entertainment, it further shows concern for the significance of social reality.
Micro-short drama themes are expanded, and the platform empowers high-quality content creation
Through content and communication forms that are closer to users, micro-short dramas not only take into account the entertainment of film and television, but also integrate social and humanistic care, and continue to explore the social value of their content creation. As micro-short dramas continue to develop and mature, the content market continues to expand, and micro-short drama platforms such as Kuaishou are also promoting more diversified themes and allowing content creation to develop toward realism.
Take Kuaishou Xingmang short drama as an example. In recent years, in addition to sweet pets and ancient styles, high-quality short dramas on many themes such as family warmth, contemporary life, workplace, and medical treatment have continued to emerge. TV dramas such as the medical short drama "Benevolence", "Parenting Wars" focusing on family education issues, and "Hutong Children" showing life in Beijing's hutong, have received hundreds of millions of views by virtue of their unique content style and focus on hot social topics. score.
Kuaishou platform also continues to promote content innovation, incubate high-quality short dramas, and launch various support policies to empower content creators to improve their quality and development. Super Vision, the producer of "Please Grandma", has grown from a traditional plot short video MCN to a powerful player in the short drama track through Kuaishou's "Drama Star Contest", "Kuaishou Drama Star Project" and "Kuaishou Starlight Short Drama".
According to Zhuang Tutu, the person in charge of content at Supervision, the Kuaishou platform has always supported excellent creative content, and will be implemented into the platform using a more macro perspective to analyze users’ viewing preferences, recent hot topics, etc., and the production team will analyze the user’s viewing preferences and recent hot topics based on the account number The content will be further screened and controlled based on its own completion rate, comment points, communication value and other aspects.
As a micro-short drama with a realistic theme, "Please, Grandma" closely follows social hot spots, creates a warm theme, conveys the warmth of social humanity, integrates film and television plots and social values in the creation, and shows the practical significance of the content of the micro-short drama , providing rich experience for the creation of more realistic short dramas.
As the micro-short drama industry continues to develop towards high-quality and standardized production, more and more high-quality micro-short dramas have been implemented in reality, reflecting real life in novel narrative forms. As a leader in the micro-short drama industry, Kuaishou will continue to leverage its experience in short drama theme expansion, creation quality improvement, content dissemination and other aspects to promote high-quality and diversified development of small-screen content creation.
