Recently, many friends’ Moments have been flooded with photos of a middle-aged man. In today’s age of short video development, it is the first time for many people to meet an internet celebrity in their Moments. Therefore, this "sound god" has also been ridiculed by many people: "You are the first Internet celebrity that I didn't see on the short video, but was popular on the circle of friends."
The reason why he is popular may be related to the fact that he has three "faces" on the Internet. It is understood that this netizen named Wen Huijun has a total of three short video accounts, and one is a special account for a driving school. , one is "Wen Huijun" who posts sad emo texts, and the other is "Wen Shen" who is all kinds of funny and joyful. In the eyes of many people, the three statuses of his three accounts are very similar to the feelings of the public today. .
Coupled with the contrast between the two accounts "Wen Shen" and "Wen Huijun", he has attracted the attention of many netizens, especially the middle-aged uncle's expression paired with his His unique emo text has become popular on the Internet in a short period of time.
Among the various hot searches in the Starlight Awards, "Moments Wen Shen Brush Screen" was ranked sixth, which shows the explosive effect of Wen Shen in a short period of time. But while it became popular, it also made many people feel strange. After all, Moments are more private than short videos. Some Internet celebrities can market on short videos, but how do they break through the circle and break into private circles? Woolen cloth?
However, it is worth mentioning that when it became popular, "Wen Shen" also launched a live broadcast on the short video platform that night, so it attracted countless curious netizens to flock to the live broadcast room that night. Looking from outside the live broadcast room, at the same time The number of people watching the live broadcast of "Wen Shen" has exceeded 100,000, which is basically equivalent to the popularity of top anchors such as Xiao Yang.
is also ranked third on this platform on the list. For Internet celebrities who have become popular in a short period of time, this spread speed and effect can be said to be quite powerful, especially if it can trigger netizens to follow suit in their circle of friends. Playing memes is something that many marketers dream of but find difficult to achieve. Many people in the industry were puzzled, but in the understanding of some netizens, this kind of ordinary character can arouse more empathy from the public.
In the live broadcast room of "Wen Shen" that night, in addition to all kinds of barrages flying wildly, there were also constant gifts. In addition to some small gifts, there were also many gifts worth hundreds or thousands.
According to statistics, the "Wen Shen" live broadcast room sold out 10 million in gifts in one night. For ordinary workers, it is basically an income that is difficult to earn in a lifetime. Although there is a commission from the platform and tax deductions, for an ordinary person, this is more like a sudden windfall. Even during the period of declining popularity, the future income should be considerable.
After becoming famous in a short period of time, the account of "Wen Shen" has now exceeded 2 million fans, and even the account with a copycat name has attracted 560,000 fans. It can be seen that this trend is so powerful that it comes from heaven. Wealth is no exaggeration to describe. But to many onlookers, in today's Internet age, any sudden popularity is generally not accidental.
"Yu Wenliang" became famous not long ago and is claimed by thousands of people to represent himself. But now, who still cares about Yu Wenliang's activities. For ordinary people who have become popular, some people attribute it to the internal push mechanism of the platform, but others think that there is obviously a marketing company behind it, otherwise ordinary people would find "Wen Shen" attractive. What about three accounts?
The popularity of "Wen Shen" and Yu Wenliang has given many ordinary people the illusion that I can do it too. Perhaps, as some people have speculated, it is an operating method used by the platform to activate ordinary users. But why it can trigger countless people to forward it to Moments is still something that many people find difficult to understand.
However, compared to Wenliang, the popularity of "Wen Shen" may be more short-lived. After all, in terms of creativity, "Wen Shen" may not be as good as Yu Wenliang, but for ordinary people, one night's income Ten million is already a dream. Do you think it’s strange that “Wen Shen” has become popular?
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