The performance market, which has been dormant for three years, has exploded this year, especially in large-scale concerts and music festivals where you and I will perform after you sing. Fans grabbing tickets have become a daily activity in entertainment consumption. The long-lost excitement is back, and with it comes some troubles, such as "scalpers selling tickets at high prices", "live singing of 'overturning'", "it was hard to get tickets but they were 'pillar tickets' and 'step tickets'". Recently, there are Well-known bands have been questioned about "lip-syncing", and performances by famous singers have caused dissatisfaction among fans due to issues with ticket purchase time and refund rules... Netizens can't help but sigh: No matter how popular the market is, it cannot "test" the enthusiasm of fans in such a succession.
According to data from the China Performance Industry Association, the cumulative number of people attending performances in the first three quarters of this year reached 111 million, exceeding the level for the whole of 2019. Among them, large-scale venue concerts and music festivals are the two most popular categories for performances. Behind the market blowout is the release of long-pent-up demand. Being at a concert, singing loudly and swaying freely with the happy crowd, you can relax your emotions even if you are not chasing stars. Therefore, today's concerts are no longer limited to internal carnivals of fan groups, and more and more ordinary people Started to enter the concert scene and became a mainstream consumer group. Concerts are not only “eye-catching” but also “money-attracting”. The passenger flow gathered in a short period of time can drive the development of transportation, accommodation, catering, tourism and other industries, bringing real popularity and consumption growth to the city. This is exactly The reason why various places are vying to attract high-quality performance projects.
Concerts use "star effect + live experience" as their selling points, and often cost a lot of money. Whether they are worth the money depends on many factors. Today's audiences not only want to hear their favorite singers perform live, but also have high expectations for the experience and interaction of the concert. They will make comprehensive evaluations from multiple dimensions such as singing skills, song selection, stage design, styling, sound, and venues. . But the first thing that affects the audience's experience is definitely the singer's professional ability. Especially for ordinary audiences who don't have the fan filter, what matters more is whether the singer has popular hits and whether basic professional qualities such as live singing and dancing can bring enjoyment. These hard powers should be the basic manifestation of market appeal, and should also be the direction in which entertainers continue to pursue improvement.
Of course, whether a concert can bring an all-round pleasant experience to the audience depends on other factors. For example, some viewers complained that the concert tickets they bought at a high price did not support seat selection when purchasing the tickets. When they arrived at the venue, they discovered that the tickets they bought were "pillar tickets" and "step tickets" with blind spots. During the entire concert, "only the sound was heard but no one was seen." . Such problems could have been avoided. The large number of performances and heavy tasks should not be an excuse for the production unit to be slack and negligent. Before issuing tickets, the organizer should confirm the number of seats in advance and check whether the location meets the viewing experience. If there are obvious obstacles that affect the viewing effect, necessary tips and explanations should be given to consumers. Otherwise, it will be an infringement of consumer rights and a violation of the on-site Disrespect from the show staff. Another example is the difficulty in refunding tickets reported by many audiences. Although the Ministry of Culture and Tourism and the Ministry of Public Security have jointly issued a notice clearly stating that performance organizers should establish a refund mechanism for large-scale performance events and set reasonable tiered refund fees. However, in the implementation of this During the terms and conditions process, many platforms still set up many thresholds and complicated processes. This problem should not be left unsolved, and we should learn from the mature practices of other industries and improve it as soon as possible.
has experienced a year of rapid development. The performance market will eventually return to "rational prosperity". The audience will not be infinitely tolerant. What everyone is looking forward to is a truly high-level and sincere concert. (Source of this article: Economic Daily Author: Zhang Xue)
[Source: Economic Daily]
