title: For sales! Mercedes-Benz EQE has a direct discount of 150,000. Are you sincere this time?
The Mercedes-Benz E-Class is a luxury sedan that consumers are very familiar with, and its sales have always been far ahead in the luxury medium and large sedan market.
However, when the Mercedes-Benz E-Class was replaced with a pure electric version, sales were not satisfactory. Data shows that the sales volume of Mercedes-Benz EQE in October was 823 units, accounting for only 2.11% of Beijing Benz’s sales. From the perspective of market performance, the performance of Mercedes-Benz EQE is indeed not outstanding.
Of course, Governor Che seems that this model still has a chance to counterattack in the domestic auto market, such as a big price reduction.
When the Mercedes-Benz EQE was officially launched in China, the price range was 528,000-585,000 yuan. However, just two months after its launch, the price was adjusted. The current price range has dropped to 478,000-534,300 yuan.
According to the latest information from Mercedes-Benz dealers, the current cash discount for installment purchases of EQE sedans is generally 120,000-130,000 yuan. In some areas, the maximum cash discount for the top-of-the-line 350 Advanced Special Edition is 150,000 yuan, and the maximum discount for the entry-level EQE 350 Pioneer Edition is 140,000 yuan. Yuan.
That is to say, the 2022 EQE 350 Pioneer Edition, originally priced at 478,000 yuan, now costs only about 338,000 yuan naked, which is cheaper than the Xpeng P7i 610 Pengyi Performance Edition; while the top-end 350 Xian model, originally priced at 534,300 yuan, is The bare car price of the current version is only about 384,300 yuan, which is cheaper than the blueprint light chasing long-range version.
Let’s look at the product strength of Mercedes-Benz EQE. In fact, it is similar to the new energy model settings of early joint venture cars. It is built according to the idea of a gas vehicle. Mercedes-Benz EQE is a pure electric version of the Mercedes-Benz E-Class. Its product strength is among the domestic new energy models. It's really frustrating.
The body size of this car is 4969MM*1906MM*1514MM, with a wheelbase of 3120mm. Originally, the Mercedes-Benz E-Class was mainly designed as a "small S-Class", but now the EQE gives people the feeling of a compact car. The overall design adopts a capable and sporty approach, which is completely different from the style of the fuel-powered E-class car.
The interior is a highlight, with a unique visual effect. The steering wheel is very exquisite and made of genuine leather. The central control is decorated with a 12.8-inch central control screen, which makes the interior design quite layered and has a certain sense of technology. The dashboard design is remarkable and looks very simple. The car uses imitation leather seats, which are well wrapped and the overall comfort is acceptable.
In terms of power performance, the performance of the Mercedes-Benz EQE 350 Pioneer Edition is strong. It is a pure electric model equipped with a rear permanent magnet/synchronous single motor with a total motor power of 215 kilowatts, a total motor horsepower of 292Ps, and a total motor torque of 556N·m. The 0-100km/h acceleration time is only 6.7 seconds, and the Ministry of Industry and Information Technology’s pure electric cruising range reaches 752 kilometers.
In terms of intelligence, the Mercedes-Benz EQE is even weaker. It has neither a high-end assisted driving chip nor a lidar. It cannot realize visual intelligent driving and intelligent driving that relies on high-precision maps. It is not in line with the current consumption of luxury brand electric vehicles. Hard indicators that readers care about.
Based on such product strength, it is not surprising that the sales of Mercedes-Benz EQE have not increased in the past. After all, the Mercedes-Benz EQE has only one standard for a domestic car that requires good configurations, good design, and is cheap. However, now the price of the car has dropped to about 300,000 yuan, and the price advantage has been obtained. A medium to large sedan with the Mercedes-Benz brand logo is still very attractive.
