Over the past week or so, the public carnival surrounding the drama "Fireworks in My World" has brought melon-eaters a long-lost unethical joy. This kind of happiness does not care about anyone's life or death. 
is no exception. This year's domestic entertainment events, which were unexpected by the industry, all exude a similar atmosphere. In the final analysis, they are closely related to three words: rebellious heart. It seems that overnight, the audience suddenly has their own opinions: what drama do you want to watch, whose CP do you want to watch, which star do you want to praise, who do you want to laugh at? They no longer follow the baton of capital and heavy marketing , the main one is whatever you want. 's years of capital-feeding X provoked a revolt? Years of false prosperity marketing finally backfired? Let's take stock one or two. 's rebellion against traffic and resources. One of the hottest words of this year is "supporting roles on the table". The main and supporting roles of film and television dramas have actually been around for a long time. The male and female protagonists occupy the most scenes and the largest space in film and television dramas, but they are often robbed of the limelight by supporting actors who have few roles. This is of course because the protagonist is responsible for catering to the mainstream values in film and television dramas, and it is difficult to jump out of the box. However, supporting roles have fewer restrictions and do not need to be full-fledged. As long as there are bright spots, it is easy to stand out. used to say that "the male protagonist belongs to the female protagonist, and the second male protagonist belongs to the audience", but they are actually talking about a similar situation. But the new situation in the past two years is . With the traffic economy, the first-line stars have been promoted to the top of the pyramid in the film and television industry, making the entire industry tend to be "star-centered". Therefore, stars and fans think highly of themselves and star in themselves The project is regarded as its own territory, and all other main creators are regarded as "leftovers". They are so overbearing that they are not allowed to seize any attention and topic in the project. The heroine with a lower position will not even think about going to the table. The question is, what is this "table"? is market feedback, attention, word-of-mouth, and discussion of audiences. View, view, view! Why do the leading actors and fans believe that they can allocate resources and attention at their own will, and be the masters of the audience at all levels? What, what is the position to determine the caste system of the class? Audiences have listened to their parents since they were young, listened to their teachers when they were studying, and listened to their bosses at work. How do you watch a drama? Even which character you like, which actor praises which actor, which CP, and which CP you have to listen to? Who are you guys? This "table" was once controlled by overwhelming marketing, but now under the rebellious psychology of the audience, what dishes to serve and who to sit on have become uncontrollable. The male and female protagonists of "Long Moon" racked their brains to create nondescript performances according to their preferences in short videos, but lost to Chen Duling, who can only be called a mediocre character, and the latter was even a representative of scumbag acting before. "Can't Hide Secretly" built up the momentum of "world masterpieces" before it was broadcast. As a result, Chen Zheyuan, who wanted to attract fans to reach the top, and Zhao Lusi, who wanted to win back the city, failed to get what they wanted. Except for the plot controversy, the final The hot topic is actually concentrated on Ma Boqian who is not outstanding in appearance and not good in acting. From to "Fireworks in My World", the male protagonist who has always been marketing "the god of the present" and "people will always fall in love with Yang Yang at different stages", and the female protagonist who wears a 95-flower beauty, are forced to have few scenes Wei Daxun won all the bonuses, and it can even be said that the character color and the subsequent multiple topics directly magnified the popularity of the drama. And Wei Daxun, who is recognized by the public as a comedian, actually didn't contribute much outstanding acting skills in the play, which is enough to open the doors of various groups of people across the country for a week. The audience cleared the table and focused on a rebellion. After all, the rebellious sentiment of stems from the public's resentment towards traffic actors, especially top-tier vegetarians. You first-line idol stars, if you play a leading role and bring a screenwriter into the set to change the script while filming, you can't wait to build a perfect character set that includes all the beautiful words in the world, and ruin the plot. If you want to like a supporting role whose role is less than 1/10 of yours, at least Yi is a normal person. you first-line idol stars, as long as you have S+ resources, and then spend a lot of money on S+ marketing, has no regardless of , , , , , can continue to win actual performance, continue to reach the top of the flow, and occupy the public opinion If it is cheap, then we have to shift the focus of the heat, so that you are only left with the topic of being ridiculed as a classic meme. Since people and public opinion can help you, they can also help others. Others may not be better than you, but they are definitely not worse than you. The most important thing: you are chosen by capital, and others are chosen by us. This sense of rebellion was extremely obvious in the changes in the perception of Liu Yuning and Zhao Lusi by the people who eat melons. In "Long Song Xing", Liu Yuning and Zhao Lusi, the CP couple, did not have many roles in 's drama, but the character design and relationship between characters are very attractive. Liu Yuning is the only of the four protagonists in 's original voice The actor, Zhao Lusi, from appearance to acting, is more suitable for her role than the heroine Di Lieba, so the two are sought after by the audience. Ate the biggest bonus of this show. But when Zhao Lusi was promoted to S+ heroine, and when Liu Yuning also won the S+ hero partner 85 flowers, the public's requirements for the two were completely different. In the follow-up, these two continued to be criticized for their Korean acting skills, their hunchbacked posture, their characters, their faces, and their acting skills. The trend of public opinion gradually reversed. The key point of ’s reversal is very simple: ’s status has gone up, but the major has not gone up to , and even in a feeling of exhaustion all the way to the model, then it’s good not to ask you to leave the table, do you want to hear anything good? A large number of misfires that are waiting to be exploded also clearly reflect this kind of rebellion. has preceded us. Although the Douban entertainment group ridiculed and 's "calling the king and the emperor", but in the final analysis, the people who eat melons pointed out the underlying logic of the "milk explosion" of these upcoming actors, because they saw the capital's support. There are too many versions of , just find one, it does not represent my opinion The second male lead and the third male lead, or the male protagonist of the next level, is obviously a capital pick. How much of the entertainment audience's helplessness towards capital praise is contained in the ridicule of "Waiting to explode the emperor"? Therefore, when each of the waiting-to-explode emperors promoted their roles under the artificially inflated attention and expectations, the feedback they got was generally: "That's it?" Not to mention , it is a rebellion against real couple idol dramas. Before that, there was "Sweet Crit" hit the street, and later there was "Changfengdu" where the CP was cold, and then in "My Fireworks in the World", everyone wanted to do orthopedics. As I said before when I took stock: "To the best In my opinion, the audience is more satisfied with the matching extended by the work; at worst, this is pure rebellion." The rebellion against capital and heavy waste produced by stars arouses public rebellion, it can be said that it is because of their acting skills that they are not worthy bit, because the team and fans are too domineering. What about film and television dramas? As for the S+ of the major platforms, why is it increasingly impossible to get the word-of-mouth and results that match the investment scale and emphasis of the capital? It has been many years since you have spent the most money to make the most mediocre or even worst film and television dramas. The best observation object in the first half of this year is "Long Moon Ember". This drama series has been on the hot search since casting, it is obvious that it spent a lot of money, and it is obvious that everyone has high hopes from the platform, the film crew, and the hero and heroine.But when the series is released, 's completely unjustifiable plot, completely separated and incongruous male and female protagonists, completely superficial and untouching acting skills of the protagonist group, and completely clumsy action scenes without a sense of design, will make them all. Viewers who have a little bit of demand for the quality of the series want to ask a question from the bottom of their hearts: Where did the money for go? 's subsequent all-round and large-scale heavy marketing, all kinds of "head-popping" promotions, made the audience feel extremely rebellious. It can be said that the complaints about the quality of the series in the early stage, the ridicule of "low dramas" in the middle and late stages, and even the reporting of the drama in the end (do not agree with such behavior at any time) , most of them come from this kind of forced Hey X also listens to a "delicious sound" of anger. The audience favored the second female lead while stepping down on the male and female lead. On the one hand, the second female lead seems to be at least acting in a serious manner. On the other hand, of course, under the mentality of "I don't want you to be happy", it makes me feel aggrieved exit. Finally, "Changyue Jinming" won the high broadcasting score of 6000w+ in the cloud collection amidst a lot of scolding, and reached the top of various data lists. This set, which was invested with a lot of capital, seems to have won again ? But compared with "Agarwood as Crumbs" just a year ago, the set of operations at that time also achieved multiple victories in terms of statistics. At the same time, "Agarwood" did not attract such a strong public opinion rebound and public condemnation. From last year to this year, it seems that something has changed. 's "The Legend of An Le", which was uploaded this week, will also go through this set of operations. With its production level of Nowhere S+, we can wait and see for the follow-up promotion and achievements. However, there are a large number of one-stars in Douban's short reviews, which cannot be dispelled by the hard work of the film crew and fans. In the first half of this year, countless S and S+ projects that have been bombarded by capital have all encountered either word-of-mouth, or grades, or word-of-mouth+grades. 's big production "I Can't Hide Secretly", and the account-sharing drama "When I Fly to You" adapted by the same author attracted a lot of drama fans, CP fans, actor fans and word-of-mouth reputation. The big production of "Public Prosecution", a major drama with traffic transformation, Douban can maintain a passing score, thanks to being vague enough. The top production of the era "The Sea in the Dream". The idol drama "Three Points Wild", which was significantly lower than the same platform investment in the same period in the same period, was overwhelmed in various broadcast data and member drainage. The sea in the dream didn't even make the list. The fans of the two protagonists are tearing up the drama "Twilight Heart", let us congratulate them for getting their wish. I wrote a long time ago, but I have high expectations for projects with high investment, high attention, high topicality, and high configuration. Is this psychological basis unreasonable? Isn't it unreasonable for the audience's anger and rebellion when such a project does not perform as well as a drama that costs 1/10 of the cost in all aspects? If you spend a lot of money to produce rubbish, you have to continue to rely on a lot of money in marketing to achieve decent results and reputation. The audience is extremely tired of such a capital closed-loop game, isn't it unreasonable? S+ is more and more like a curse of carefully cooked by . Whose fault is this? The audience is rebellious, sounds like a catharsis of irrational emotions? does not lack such ingredients. When the entertainment audience discovers that the entertainment industry, which is supposed to best reflect the wishes of consumers, can hardly escape the control of capital, not only can they only passively accept entertainment content, is even within the optional range, but they also have to be disciplined out of some three-six-six-nine concepts , emotional is inevitable. As a result, is hot and often cold, and the black horse that has not been placed on high hopes often breaks out of the tight encirclement. However, whether it is a gap in expectations or a rebellion that is suppressed, it can be completely resolved and conquered by good content and good performance.In "The Long Season", 's little dumb is brilliant, why didn't (and its fans, if any) break the defense of Qin Hao and Fan Wei? After 's "The Hidden Corner" exploded, why didn't Xin Shuang's "The Long Season", which had been put on high expectations for three years, not be backlashed by high expectations? because they are good enough, because the audience is not blind.
is no exception. This year's domestic entertainment events, which were unexpected by the industry, all exude a similar atmosphere. In the final analysis, they are closely related to three words: rebellious heart. It seems that overnight, the audience suddenly has their own opinions: what drama do you want to watch, whose CP do you want to watch, which star do you want to praise, who do you want to laugh at? They no longer follow the baton of capital and heavy marketing , the main one is whatever you want. 's years of capital-feeding X provoked a revolt? Years of false prosperity marketing finally backfired? Let's take stock one or two. 's rebellion against traffic and resources. One of the hottest words of this year is "supporting roles on the table". The main and supporting roles of film and television dramas have actually been around for a long time. The male and female protagonists occupy the most scenes and the largest space in film and television dramas, but they are often robbed of the limelight by supporting actors who have few roles. This is of course because the protagonist is responsible for catering to the mainstream values in film and television dramas, and it is difficult to jump out of the box. However, supporting roles have fewer restrictions and do not need to be full-fledged. As long as there are bright spots, it is easy to stand out. used to say that "the male protagonist belongs to the female protagonist, and the second male protagonist belongs to the audience", but they are actually talking about a similar situation. But the new situation in the past two years is . With the traffic economy, the first-line stars have been promoted to the top of the pyramid in the film and television industry, making the entire industry tend to be "star-centered". Therefore, stars and fans think highly of themselves and star in themselves The project is regarded as its own territory, and all other main creators are regarded as "leftovers". They are so overbearing that they are not allowed to seize any attention and topic in the project. The heroine with a lower position will not even think about going to the table. The question is, what is this "table"? is market feedback, attention, word-of-mouth, and discussion of audiences. View, view, view! Why do the leading actors and fans believe that they can allocate resources and attention at their own will, and be the masters of the audience at all levels? What, what is the position to determine the caste system of the class? Audiences have listened to their parents since they were young, listened to their teachers when they were studying, and listened to their bosses at work. How do you watch a drama? Even which character you like, which actor praises which actor, which CP, and which CP you have to listen to? Who are you guys? This "table" was once controlled by overwhelming marketing, but now under the rebellious psychology of the audience, what dishes to serve and who to sit on have become uncontrollable. The male and female protagonists of "Long Moon" racked their brains to create nondescript performances according to their preferences in short videos, but lost to Chen Duling, who can only be called a mediocre character, and the latter was even a representative of scumbag acting before. "Can't Hide Secretly" built up the momentum of "world masterpieces" before it was broadcast. As a result, Chen Zheyuan, who wanted to attract fans to reach the top, and Zhao Lusi, who wanted to win back the city, failed to get what they wanted. Except for the plot controversy, the final The hot topic is actually concentrated on Ma Boqian who is not outstanding in appearance and not good in acting. From to "Fireworks in My World", the male protagonist who has always been marketing "the god of the present" and "people will always fall in love with Yang Yang at different stages", and the female protagonist who wears a 95-flower beauty, are forced to have few scenes Wei Daxun won all the bonuses, and it can even be said that the character color and the subsequent multiple topics directly magnified the popularity of the drama. And Wei Daxun, who is recognized by the public as a comedian, actually didn't contribute much outstanding acting skills in the play, which is enough to open the doors of various groups of people across the country for a week. The audience cleared the table and focused on a rebellion. After all, the rebellious sentiment of stems from the public's resentment towards traffic actors, especially top-tier vegetarians. You first-line idol stars, if you play a leading role and bring a screenwriter into the set to change the script while filming, you can't wait to build a perfect character set that includes all the beautiful words in the world, and ruin the plot. If you want to like a supporting role whose role is less than 1/10 of yours, at least Yi is a normal person. you first-line idol stars, as long as you have S+ resources, and then spend a lot of money on S+ marketing, has no regardless of , , , , , can continue to win actual performance, continue to reach the top of the flow, and occupy the public opinion If it is cheap, then we have to shift the focus of the heat, so that you are only left with the topic of being ridiculed as a classic meme. Since people and public opinion can help you, they can also help others. Others may not be better than you, but they are definitely not worse than you. The most important thing: you are chosen by capital, and others are chosen by us. This sense of rebellion was extremely obvious in the changes in the perception of Liu Yuning and Zhao Lusi by the people who eat melons. In "Long Song Xing", Liu Yuning and Zhao Lusi, the CP couple, did not have many roles in 's drama, but the character design and relationship between characters are very attractive. Liu Yuning is the only of the four protagonists in 's original voice The actor, Zhao Lusi, from appearance to acting, is more suitable for her role than the heroine Di Lieba, so the two are sought after by the audience. Ate the biggest bonus of this show. But when Zhao Lusi was promoted to S+ heroine, and when Liu Yuning also won the S+ hero partner 85 flowers, the public's requirements for the two were completely different. In the follow-up, these two continued to be criticized for their Korean acting skills, their hunchbacked posture, their characters, their faces, and their acting skills. The trend of public opinion gradually reversed. The key point of ’s reversal is very simple: ’s status has gone up, but the major has not gone up to , and even in a feeling of exhaustion all the way to the model, then it’s good not to ask you to leave the table, do you want to hear anything good? A large number of misfires that are waiting to be exploded also clearly reflect this kind of rebellion. has preceded us. Although the Douban entertainment group ridiculed and 's "calling the king and the emperor", but in the final analysis, the people who eat melons pointed out the underlying logic of the "milk explosion" of these upcoming actors, because they saw the capital's support. There are too many versions of , just find one, it does not represent my opinion The second male lead and the third male lead, or the male protagonist of the next level, is obviously a capital pick. How much of the entertainment audience's helplessness towards capital praise is contained in the ridicule of "Waiting to explode the emperor"? Therefore, when each of the waiting-to-explode emperors promoted their roles under the artificially inflated attention and expectations, the feedback they got was generally: "That's it?" Not to mention , it is a rebellion against real couple idol dramas. Before that, there was "Sweet Crit" hit the street, and later there was "Changfengdu" where the CP was cold, and then in "My Fireworks in the World", everyone wanted to do orthopedics. As I said before when I took stock: "To the best In my opinion, the audience is more satisfied with the matching extended by the work; at worst, this is pure rebellion." The rebellion against capital and heavy waste produced by stars arouses public rebellion, it can be said that it is because of their acting skills that they are not worthy bit, because the team and fans are too domineering. What about film and television dramas? As for the S+ of the major platforms, why is it increasingly impossible to get the word-of-mouth and results that match the investment scale and emphasis of the capital? It has been many years since you have spent the most money to make the most mediocre or even worst film and television dramas. The best observation object in the first half of this year is "Long Moon Ember". This drama series has been on the hot search since casting, it is obvious that it spent a lot of money, and it is obvious that everyone has high hopes from the platform, the film crew, and the hero and heroine.But when the series is released, 's completely unjustifiable plot, completely separated and incongruous male and female protagonists, completely superficial and untouching acting skills of the protagonist group, and completely clumsy action scenes without a sense of design, will make them all. Viewers who have a little bit of demand for the quality of the series want to ask a question from the bottom of their hearts: Where did the money for go? 's subsequent all-round and large-scale heavy marketing, all kinds of "head-popping" promotions, made the audience feel extremely rebellious. It can be said that the complaints about the quality of the series in the early stage, the ridicule of "low dramas" in the middle and late stages, and even the reporting of the drama in the end (do not agree with such behavior at any time) , most of them come from this kind of forced Hey X also listens to a "delicious sound" of anger. The audience favored the second female lead while stepping down on the male and female lead. On the one hand, the second female lead seems to be at least acting in a serious manner. On the other hand, of course, under the mentality of "I don't want you to be happy", it makes me feel aggrieved exit. Finally, "Changyue Jinming" won the high broadcasting score of 6000w+ in the cloud collection amidst a lot of scolding, and reached the top of various data lists. This set, which was invested with a lot of capital, seems to have won again ? But compared with "Agarwood as Crumbs" just a year ago, the set of operations at that time also achieved multiple victories in terms of statistics. At the same time, "Agarwood" did not attract such a strong public opinion rebound and public condemnation. From last year to this year, it seems that something has changed. 's "The Legend of An Le", which was uploaded this week, will also go through this set of operations. With its production level of Nowhere S+, we can wait and see for the follow-up promotion and achievements. However, there are a large number of one-stars in Douban's short reviews, which cannot be dispelled by the hard work of the film crew and fans. In the first half of this year, countless S and S+ projects that have been bombarded by capital have all encountered either word-of-mouth, or grades, or word-of-mouth+grades. 's big production "I Can't Hide Secretly", and the account-sharing drama "When I Fly to You" adapted by the same author attracted a lot of drama fans, CP fans, actor fans and word-of-mouth reputation. The big production of "Public Prosecution", a major drama with traffic transformation, Douban can maintain a passing score, thanks to being vague enough. The top production of the era "The Sea in the Dream". The idol drama "Three Points Wild", which was significantly lower than the same platform investment in the same period in the same period, was overwhelmed in various broadcast data and member drainage. The sea in the dream didn't even make the list. The fans of the two protagonists are tearing up the drama "Twilight Heart", let us congratulate them for getting their wish. I wrote a long time ago, but I have high expectations for projects with high investment, high attention, high topicality, and high configuration. Is this psychological basis unreasonable? Isn't it unreasonable for the audience's anger and rebellion when such a project does not perform as well as a drama that costs 1/10 of the cost in all aspects? If you spend a lot of money to produce rubbish, you have to continue to rely on a lot of money in marketing to achieve decent results and reputation. The audience is extremely tired of such a capital closed-loop game, isn't it unreasonable? S+ is more and more like a curse of carefully cooked by . Whose fault is this? The audience is rebellious, sounds like a catharsis of irrational emotions? does not lack such ingredients. When the entertainment audience discovers that the entertainment industry, which is supposed to best reflect the wishes of consumers, can hardly escape the control of capital, not only can they only passively accept entertainment content, is even within the optional range, but they also have to be disciplined out of some three-six-six-nine concepts , emotional is inevitable. As a result, is hot and often cold, and the black horse that has not been placed on high hopes often breaks out of the tight encirclement. However, whether it is a gap in expectations or a rebellion that is suppressed, it can be completely resolved and conquered by good content and good performance.In "The Long Season", 's little dumb is brilliant, why didn't (and its fans, if any) break the defense of Qin Hao and Fan Wei? After 's "The Hidden Corner" exploded, why didn't Xin Shuang's "The Long Season", which had been put on high expectations for three years, not be backlashed by high expectations? because they are good enough, because the audience is not blind. 