Cao Xiaojing, General Manager of Wanda Big Data Center
On the evening of October 26, the Wanda Film and Television Elite + Filmmaker Program Open Class went to Renmin University of China for the first time. Cao Xiaojing, General Manager of Wanda Big Data Center, and Lu Xu, Wanda Film and Television Senior Producer and Writer The keynote speaker of this open class talked about the survival of movies in the Internet 2.0 era. The
system announced and distributed the big data to help the hot movies achieve new breakthroughs. At the event site, Cao Xiaojing, general manager of Wanda Big Data Center, took the hot movie "Quickly Take My Brother away" as an example to share how big data helps movies in the Internet era With the experience of new breakthroughs, she said: “As an important part of the current Wanda film production and distribution, the big data center provides more scientific support for many actions.” As a typical example of the close integration of data and content, During the advancement of the movie "Take My Brother Quickly", Wanda Big Data Center conducted a multi-dimensional pre-test and research on expected word-of-mouth, core audience, film selling points, and word-of-mouth direction. Determine the core publicity strategy based on the research content, and continue to track real-time data to always help the film move forward. The multi-dimensional assistance of
big data is gratifying, but content creation is still the core competitiveness of the entire film industry. In this regard, Cao Xiaojing also agreed: "The film industry is always content as king, and human creativity is irreplaceable by any technology. Big data only hopes to promote the development of China's film industry in the direction of industrialization." She also encouraged youth creation at the scene. They focus on content output and improve the core competitiveness of the film industry.
Combining the content market, creators should always adhere to the audience route. On the day of the event, Wanda Films and Television's senior producer, famous writer, and story creator of the film "Take My Brother away" also came to the scene. He started from the creator From the perspective of the current film market. Based on his own experience and perception, Lu Xu analyzes the current situation of the film market from the "content". He called on young creators to understand the audience, stay close to the audience, feel life, and not lead life into a closed loop. Because all technologies can only be used as icing on the cake, what viewers are willing to pay for is always high-quality content.
However, high-quality content and outstanding talents need to be cultivated and accumulated. For this reason, Wanda Films launched the Elite + Filmmaker Program in 2017 to cultivate and support outstanding film and television talents by integrating the advantages of Wanda's entire industry chain. "Elite+" is committed to encouraging innovative film art expression, providing industry assistance for young filmmakers, promoting mutual cooperation in the industry, paying attention to and commending outstanding rising stars in the film industry, and providing public discussions and exchanges for people from all walks of life Opportunities to speak out for young filmmakers and provide relevant education and learning activities for aspiring people. Previously, the Elite+Filmmaker Program held several series of activities, such as open classes, movie viewing groups, and short film awards, all of which received good response.
From now on, the Elite+Filmmaker Program will continue to hold various activities to escort young creators. At the same time, the third phase of the elite + screenwriter workshop recruitment has started. The type of works for this application is a feature feature film. The subject matter must meet one or more categories of romance, comedy, and suspense. Young directors under the age of 40 , Screenwriters, writers and other film and television workers can sign up to participate. The winning script will be signed by Wanda Film and Television and will focus on incubation. Other shortlisted scripts will be promoted by Wanda Film and Television and will enter major film and television companies to seek incubation opportunities.
Wanda Film and Television Senior Producer and Writer Lu Xu
Elite + Filmmaker Plan Activities
Elite + Filmmaker Plan Enters Renmin University
