On October 28th, the official blog of "You are a teenager" appealed to the audience to refuse screen photography. "Keep the good things, you don't need to raise your phone to the screen. Make a tacit understanding with people around you in the dark. Do not record or shoot, and guard the movie "Young You" together."
Although some netizens questioned "Young You" On the premise that the original novel is suspected of plagiarism, calling the audience to protect the copyright and refusing to screen shooting is a double standard behavior. But from the point of view of the "screen shot" behavior, the appeal of "Young You" should be respected.
Industry insiders speak, audiences are always "willful"
According to public information, movie screen shooting refers to a kind of cinema stealing behavior including video recording, audio recording, and screen shooting. Usually, the "Notice for Watching Movies" on the back of the paper movie tickets of the theater will clearly indicate the icon of "No photography in the theater" is printed, but this is often ignored by most viewers. It is not uncommon for
to take a camera to record a video, take a photo with a mobile phone and share it on Weibo and Moments, and spread it freely on various social platforms.
In April, "Reunion 4" chose to premiere in the mainland world. However, mobile phone screen shots appeared in the zero-point field, or fragments or entire films were widely spread on Weibo, WeChat, Tieba and other platforms. Marvel certainly didn't expect that the screen shot is more difficult to control than they do not want to be spoiled.
On October 13, at the 3rd Pingyao International Film Festival, the horror movie "The Village of Dogs" encountered screen shots during the screening. After watching the movie, some viewers were excited to show their mobile phone footage to the film director Takashi Shimizu (a master of horror film, who directed the movie "The Grudge"), saying: "I like this movie very much!" To this, Takashi Shimizu said "If you take the video home, tonight, maybe you will be taken to "Canine Ming Village"."
Then, the film festival founder Jia Zhangke publicly appealed: "I hope everyone will not shoot at the movie screen. The labor of the film company needs to be respected, thank you for your understanding.” In addition, the film festival also released the "Statement on the Elimination of Screen Photography and Piracy", and “screen photography” has once again become a hot topic.
However, in less than half a month, after the release of "Young You", the screen-shooting behavior not only failed to be controlled, but became more rampant. The Moments of Friends became the scene of the "Screen Photo Contest", with film screenshots taking turns on stage, and continuous flashing lights in the theater, which seriously affected the mood of the audience.
is half favorite and half is profit
Some media have conducted surveys on screen photography to find out the general audience's attitude towards such behavior. 68.7% of the respondents believe that screen photography is infringement and should not be done; 22.8% of the respondents believe that screen photography will affect their viewing and should not be done; however, 8.6% of the respondents believe that screen photography is not a theft For recording and selling, the audience can take screen shots.
, 8.6% of the audience who accept screen shots, basically come from three mentalities. First, you pay to buy tickets to enter the cinema, and you have the freedom to shoot; second, you can post pictures on the public platform after the screen is taken, which is not only a capital-style show-off, but also an expression of self-appreciation and attitude; third, fans For your idols or favorite movies, watching movies is the same as watching a concert. You need to use pats to express your love. The first type of
is the incomplete cognition of the screen-photographing behavior, and the latter two are the externalization of inner desire to express. Publishing the photos and videos taken on the screen can prove one's emotions and complete self-satisfaction. Regardless of the type, it is not correct to think that screen photography is not pirated recording and sales, and there is no profit to earn, so it is possible to use screen photography.
In theaters, "screen shooting" and "screen recording" are also pirated photography, and the spread of resources caused by pirated photography is not only an infringement of the copyright of film and television works, but also a hidden danger to the entire Chinese film market.
This year’s Spring Festival file, the films headed by "Wandering Earth", "Flying Life", "Crazy Alien" and "New King of Comedy" were released less than 2 days after the release of high-definition resources with movie ads; The National Day files of "Me and My Motherland", "Captain of China" and "The Climber" also had pirated resources flowing out less than three days after they were released.
, a veteran who has worked in theaters for many years, said: “As long as foreign films are not released simultaneously, there are almost all pirated links. Most of these links are from abroad; domestic films are hardly pirated. If any, they were secretly photographed by some people after they were released. ." Candid screen shots like
are based on personalInterests, infringe on the copyright of film and television, and disrupt market order.
is not only a lack of public morals, but also a tendency to violate the law.
screen photography is repeatedly banned, more because the "reverse screen photography" has not been deeply rooted in the hearts of the people.
In July of this year, actor Zheng Kai posted on Weibo his thoughts about watching the movie "The Lion King", which included two screen shots of the movie, which triggered criticism from netizens. What is even more embarrassing is that he once filmed a public service advertisement for "anti-theft photography" and said in the promotional film that "photographing, video recording, and audio recording are not allowed in the theater." Called a typical bad demonstration.
is also an actor Sheng Yilun. After watching "Wuwenxidong", he also posted a Weibo with a photo on the screen.
And two years ago, when a reporter from a certain mainland film and television media watched "A Century of Light and Shadow in France" at the Hong Kong International Film Festival, he took out his mobile phone screen many times, and the staff could only take his mobile phone to delete it after the dissuasion was invalid. Photos, causing conflict. Although the reporter argued that he took pictures to remember the names of people on the screen, he still couldn't get rid of the facts of the screen. This is true for practitioners in the industry. It just shows from the side that the public's incomplete awareness of screen photography, or the publicity of the hazards of screen photography, has not been popular.
But in fact, in many countries and regions, "screen shots" are actually legally bound. It is reported that it is strictly forbidden to shoot and record in the projection room in Hong Kong cinemas, otherwise you may be fined and imprisoned, even in the name of "learning."
The Mainland also had relevant laws two years ago. Article 31 of Chapter III of the "Law of the People’s Republic of China on the Promotion of the Film Industry" stipulates: “No one may make audio or video recording of a movie being shown without the permission of the right holder. If an audio or video recording is discovered, the cinema staff shall have the right Stop them and ask them to delete them; if they refuse to obey, they have the right to ask them to leave." The
screen shot seems to be an unintentional act, but the impact is far-reaching. At a small scale, it affects the viewing environment of other audiences. At a large scale, it is an infringement of the copyright of the work, and even worse, it disrupts the entire film market. The public should re-recognize and value the importance of screen photography, and actively reject screen photography.
