Issue on December 31, 2022 | Total Issue No. 3102
During the two days between December 26 and 27, the State Administration of Radio and Television issued three important announcements related to short dramas, micro-short dramas, and online dramas on the official website.
"Opinions on Promoting the Prosperity and Development of Short Drama Creation" is aimed at "short plays", "Notice on Further Strengthening the Management of Network Micro-short Plays and Implementing the Creation Improvement Plan" is aimed at "micro-short plays", "On domestic short plays" "Notice on Matters Concerning the Administration of Online Drama Distribution Licensing Services" is "old news" released eight months ago, but it is reissued this time, presumably also to urge "online dramas". The three announcements of
are a set of combined punches by the State Administration of Radio, Film and Television to hit the drama industry. Although short dramas, micro-short dramas, and online dramas are concepts under different classification systems, they all feel different degrees of pain points. Especially for those cross-concept works and cross-field production companies, it can be said that the pain is added to the pain, and they are all accepted.
Short drama: a sudden sense of belonging
Because the word "short" can come from the length of a single episode, or from the short airing period brought by the small number of episodes, the concept of "short drama" has been widely used in recent years. Years have always been in a state of unclear boundaries, and there are conventions and abuses.
Today, the "sense of belonging" of short plays is finally clearly given in "Opinions on Promoting the Prosperity and Development of Short Play Creation".
The article clearly defines the category of short dramas, that is, short dramas usually use a series of 15-30 minutes in length, a series of unit dramas with less than 6 episodes, serial dramas with less than 20 episodes, weekly dramas, etc. It has the characteristics of short length, concise content, and compact plot, and complements the advantages of medium-length dramas, micro-short dramas, and short videos. It can be seen from this that the opposite concepts of short dramas are "medium-length dramas with more than 20 episodes and non-unit forms" in terms of the number of episodes, and "micro-short dramas with a single episode duration of less than 15 minutes" in terms of duration.
If the classification is based on this data, then "Ideal Shines on China" with a total of 40 episodes but a single episode of 30 minutes, "Our Ten Years" with a single episode of 45 minutes but 4 episodes in each unit, and each unit The 6-episode "Meritorious Service", as well as the works of iQiyi's "Mist Theater", Mango TV's "Monsoon Theater", and Youku's "Suspense Theater" with about 12 episodes and weekly updates, will clearly belong to the " skit". The works of the three major theaters of
are supposed to be short plays, so it doesn't matter. "Meritorious Service" and "This Ten Years of Us" have luxurious crews, bright stars, and huge volumes, and they are also suddenly classified as "short plays", which may be a bit unexpected.
jokingly said that if "County Party Committee Compound" starts with Mei Xiaoge as the secretary of the county party committee and removes the 6 episodes in which he is the acting county magistrate, it will become a short drama because the number of episodes is less than 20.
Fortunately, the pain point of the skit is the skin, not the flesh. The article affirmed the social value of short plays, and mentioned: "Short plays are urgently needed by the people and conform to the development law of high-quality spiritual and cultural products. They have become a new trend and should be vigorously promoted."
In order to promote the prosperity and development of short drama creation, eight opinions were formulated: "First, adhere to the correct creative direction. Second, adhere to the people-centered creative orientation. Third, strengthen the creation of short dramas with realistic themes. Fourth, enhance the innovative and creative capabilities of short dramas. Fifth, cultivate and strengthen the main body of short drama creation. Sixth, build a modern short drama communication pattern and market system. Seventh, strengthen literary criticism of short dramas. Eighth, earnestly perform management responsibilities." Among the details of
opinions, there are 4 points worthy of attention: one , realistic themes will continue to be the focus of high-quality short plays; second, the adaptation of excellent short stories will become a new breakthrough in the creation of short plays; Fourth, the quality control is mainly implemented by the pre-broadcast review and audit system.
Micro-short play: The way to make money secretly is blocked
Not long ago, the film and television duo had published an article "200+ Mini Program Killing, the micro-short play also has a "third world" that is absolutely male-frequent", revealing that " The emerging ecology of "mini-program" network micro-short dramas. Although the same name is "micro-short play", this kind of work is very similar to Tencent Video's "very theater"."The micro-short dramas" are completely different, and they have embarked on a dangerous way to make money secretly.
"Notice on Further Strengthening the Management of Internet Micro-Short Dramas and Implementing Creation Improvement Plans" sternly pointed out: ""Small program" network micro-short Drama uses technical means to break away from supervision, develops rapidly, has a strong momentum, is irregular, and has many problems, forming a crowding out effect on mainstream works of "bad money drives out good money" and impacts the order of network communication. "
The special rectification carried out by the State Administration of Radio, Film and Television can be described as a "thundering method". Information Network Dissemination of Audio-Visual Program License" may be included in the regulatory management of the radio and television administrative department in accordance with regulations. 'Mini Program' providers and access and distribution platforms should also comply with the state's management regulations on mobile Internet applications. All "
" micro-short dramas must pass the content review of the radio and television administrative department and obtain the "Internet Drama Distribution License" or complete the online audio-visual program filing in accordance with the relevant regulations on the management of online dramas. "
" is a micro-short drama uploaded by an individual user, and implements the management system of reviewing before broadcasting. If a problem is found, immediately implement disposal measures such as disconnecting the link, going offline, and stopping access. "
" promotes the platform to effectively fulfill the responsibility of the main body of the start-up, fulfill the responsibility of content management for the "small program" micro-short dramas uploaded by users, access and distribute, and strengthen the content review and standard management of online micro-short dramas. "
" spread micro-short drama behavior norms and unified standards through the formulation of "small programs", issued industry bulletins, carried out risk warnings, exposed typical violations, and explained cases. "
From this, it can be seen that the "small program" online micro-shorts have basically blocked the way to make money secretly. If they want to survive, they can only accept the same supervision and censorship as traditional online micro-shorts. If someone is lucky, It is very likely to be "killing chickens to warn monkeys".
Merger management of online dramas and TV dramas
"Notice on Matters Concerning the Administration of Distribution Licensing Services of Domestic Online Dramas" covers a wider range of objects, including online dramas, online micro-short dramas, and online movies , online cartoons, etc.
Accompanied by this, the content management of online dramas is also under the Central Administration’s TV Drama Department, and the management of TV dramas and online dramas has truly been merged. The core content of
’s article is to clarify that “the state’s A licensing system is implemented for the distribution of drama films. "
Implementation regulations for distribution licenses of domestic online dramas will be formulated by the competent radio and television department of the State Council. Provincial radio and television authorities will strengthen the licensing management of domestic online dramas in their regions in accordance with the implementation regulations.
Meet one or more of the following conditions Key domestic online dramas should obtain the "Internet Drama Distribution License" issued by the competent radio and television department in accordance with the law, and use a unified logo when it is broadcast online, accurately mark the program distribution license number, and fix it at a prominent position in the program title. :
1, if the investment amount is relatively large, the specific amount will be adjusted and notified by the radio and television department of the State Council in a timely manner according to the actual development and management of the network audio-visual industry; ) It is recommended to be broadcast on the first screen of the home page, in the special section or in the special column; The service organization implements a management system of first trial and then broadcast.
Province The written opinions of the relevant competent departments of the people's government at or above the level or relevant parties. The launch of the
distribution license has improved the supervision of the entire chain of domestic online dramas before, during, and after, and is equivalent to putting a "leader" on the creation and broadcasting The specific assessment content for obtaining a distribution license has not yet been announced, and the degree of tightness of the assessment becomes unpredictable.
Article 9 of related matters in the article mentions: "The radio and television authorities should conscientiously implement the requirements of the responsibility system for ideological work, from Actively prevent and deal with the ever-changing work needs to deal with the hidden dangers of ideological risks on the Internet, and strengthen the networkRisk prediction, dynamic regulation and supervision of online dramas broadcast on the Internet. From this,
can speculate that "preventing hidden dangers of online ideology" is likely to be one of the important starting points for censorship and supervision. We have explored high-quality short dramas such as "The Hidden Corner" and popular short dramas such as "Niannian Wuming" with 600 million views, but at the same time, there have also been many reckless gold diggers who wash scripts and shoddy them.
Under the industry combination of the State Administration of Radio, Film and Television, although many individuals will suffer, the overall vitality of the industry will enter a new era. Theatrical movies and TV dramas have come this way, short plays, micro-short plays, online Dramatists, you must also forge ahead!
[Text/Man Tun'er]
