has gone through the abundance of spring and ushered in the beauty of summer. On June 6, 2016, the rare cashmere brand 1436 once again stood on the top of the trend, and launched its autumn and winter 2016 at the Kerry Center flagship store in Beijing Guomao CBD, a shopping destination known as the commercial heart of China. new product. The huge and beautifully designed Kerry Center flagship store, together with the dreamy and elegant 1436 2016 autumn and winter new products, brought a new sensory experience to the guests.
Next, please follow us, step into the pastures to pursue the fairy trail, and experience the natural comfort and freshness exuded by Chinese clothes!
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23zArt appreciation in the natural palace
1436The reverence and love for nature are displayed through the clever use of various natural materials in the Kerry Center flagship store, vividly interpreting the brand’s unique interpretation of fashion, warmth and elegance. The design of the 2016 autumn and winter new products returned to the open embrace of the prairie, drawing inspiration for the new season's products from this naturally beautiful, quiet and mysterious place.
At the event site, beautiful models wore 1436 2016 autumn and winter new products, showing the new series in a smart and natural way, which is as fresh and elegant as the wind on the prairie. Become the excellent definition of aesthetics in the hearts of the guests present, and the whole process is like appreciating pieces of peerless works of art.
z2223zCaring service experience
In order to let the guests present have a pleasant viewing experience, the brand specially invited well-known cartoonists to "customize" their own cute portraits for the guests on the spot. The witty on-site painting attracted many lovers to stop and added a lot of pleasant atmosphere to the store.
In addition, the creative desserts specially prepared for guests with 1436 logo and brand characteristics are even more addictive. The cute and interesting Albas kid-shaped desserts, and the simple and beautiful desserts printed with the brand logo are full of 1436's respectful hospitality. No wonder some guests said, "I can't bear to treat it as food, it's more like a souvenir."
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23z set foot on the grassland to explore the fairyland of pastureAfter ten years, 1436 returned to the open embrace of the prairie. Inspiration for the new season's products. To experience it personally, brand creative director Graeme Black (Graeme Black) explored a kind of grassland aesthetics that originated from nature and is full of art from the comfort of the nature of the Inner Mongolia grassland.
The grassland is composed of blue sky, white clouds, green grass, flocks of sheep, hills and cooking smoke. Authentic, natural and fresh give people a poetic enjoyment. The clear blue and white show the pure temperament of kid cashmere, the vigorous green endows natural fabrics with more vitality, and the breeze blowing on the face turns into a more personalized and graceful silhouette. Inspired by the masterpieces of nature, Graeme Black paints the grassland breeze and pure clouds into high-quality modern life, integrates the hidden nature and energy into the works, and creates a new 1436 2016 autumn and winter series that combines nature and art, bringing An extraordinary wearing experience.
and 1436 2016 autumn and winter series also released ten unique haute couture series. Each of the high-definition series receives tailor-made respectful services.
Not every piece of kid cashmere is 1436. In the autumn and winter of 2016, this boutique brand of kid cashmere once again used the confidence of leading the trend to write the poetic cashmere feeling of the urban grassland with rare materials. Looking forward to embarking on a journey of Tianran grassland with you.
Source: Chinese and foreign management new media