The Southern Beauty Valley Group was unveiled. Several key projects were signed and the "10 Beauty Valleys" were released. What will this conference with more than 400 people attend at the Huangpu International Conference Center bring to Huangpu District cosmetics industry? Great progress?
On November 25th, the second z Huangpu ·Southern Beauty Valley International Cosmetics Technology Innovation Conference was held in Guangzhou with the theme of "Technical Development of the Application and Efficacy of New Cosmetics Raw Materials".
The meeting attracted many well-known domestic cosmetics companies to participate, including P&G , Amway, Shanghai Jahwa , Guangzhou Tianci, Hangzhou Proya , Fujian Jiawenli, Zhejiang Oushiman, Hemei Bio, Bawei, There are more than 400 people in Yalan International, etc., as well as industry experts and beauty industry professionals.
As the largest base of the domestic cosmetics industry, the beauty economy of various districts in Guangzhou has a tendency of "you chase me". As the development goal of the local cosmetics industry, such as "enterprise listing", etc., create their own industrial parks and incubation parks.
Guangzhou Huangpu District is no exception, in the development of the beauty industry, has not fallen behind. If the Nanfang Meigu Industrial Park is located in Huangpu District, what impact will it have on the cosmetics industry in the region?
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Southern Beauty Valley officially unveiled
The highest supported enterprise 50 million yuan "Southern Beauty Valley" has also officially set sail. Southern Beauty Valley will combine regional advantages and give full play to regional characteristics to create new opportunities for the beauty industry.
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Zhou Yawei, member of the Standing Committee of the Guangzhou Municipal Party Committee and Secretary of the Huangpu District Party Committee, delivered a speech at the meeting, saying that "Southern Beauty Valley" will become a business card of the beauty industry in Huangpu District, an international park brand, and a leader in the beauty industry. , is the fundamental driving force to promote the beauty industry. Huangpu District will rely on the profound resources of the beauty industry to further build a series of characteristic parks in the "Southern Beauty Valley". By building platforms and supporting facilities, it will guide new formats, actively promote the development of the beauty and health industry, and form high-end daily chemicals, automobiles, tablets Display and other industrial clusters of hundreds of billions of dollars, striving to achieve the goal of "trillion-dollar manufacturing" in the area.
According to public information, Southern Beauty Valley Group is led by Guangzhou Development Zone Investment Group . The project covers a total area of about 370,000 square meters, with a total construction area of about 1.72 million square meters. 10,000 square meters, including 280,000 square meters in the start-up area, which will be put into use by the end of 2022 and completed in 2023. The total construction area of the second phase is about 710,000 square meters, and it is planned to start construction in 2023.
Nanfang Meigu will rely on the foundation of Huangpu District, Guangzhou Development Zone high-end chemical industry, biopharmaceutical industry, and use cutting-edge technologies such as nanotechnology and health big data to integrate new retail and new business formats to form a coverage of raw material formulations, R&D and production, A hundred-billion industrial cluster with a complete industrial chain, such as inspection and testing, display transactions, etc.
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It is worth noting that the "10 Beauty Valleys" released by Huangpu District on the same day is to give multiple policy inclinations to enterprises entering the area, aiming to cultivate world-class benchmarking enterprises and encourage the enhancement of core competitionWe will strive to create beauty products with Chinese characteristics, build high-end carriers for industrial agglomeration, build major public service platforms, create internationally renowned independent brands, help enhance brand influence, and create a first-class industrial development environment.
Southern Beauty Valley proposed to vigorously support scientific and technological projects. Among them, for enterprises that have obtained the registration (recording) certificate of new cosmetic ingredients and the registration certificate of new efficacy cosmetics, a single enterprise will be given a subsidy of up to 5 million yuan per year. For companies whose annual revenue from the beauty business exceeds 50 billion yuan for the first time, a one-time support of 20 million yuan will be given, and a subsidy of up to 1 million yuan will be given to companies that carry out brand promotion. In addition, support up to 50 million yuan will be given to major innovative service platforms with strong driving force and great influence.
At present, the output value of the cosmetics industry in Huangpu District and Development Zone in Guangzhou has exceeded 40 billion yuan, accounting for about 52% of Guangzhou. There are 66 licensed cosmetic manufacturers and 377 cosmetic trading companies in Huangpu District, with a registered capital of more than 100 million yuan accounting for more than 30%, including Procter & Gamble, Amway, Blue Moon , Marumi , Uniasia, and Jordanes A large number of leading beauty companies have gathered, with a good industrial foundation and industry-leading effect, and it has become a veritable "Southern Beauty Valley" in China.
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The industry's biggest names are talking about
Analysis of the latest trends in raw materials On the one hand, consumers hope that products can have quick and direct effects, but on the other hand, they are worried that the chemical compounds contained in the products are not safe enough.
Therefore, among these constituent parties, there are some consumers who pay attention to natural health and also pay attention to their own health. Different from traditional ingredient parties, which focus on certain functional ingredients, they pay more attention to avoiding certain ingredients that are harmful to the skin and the environment. Under this demand, pure beauty that focuses on naturalness, does not contain harmful and irritating substances, and emphasizes "no additives, zero harm, non-toxic and safe" is favored by young consumers.
At the meeting that day, many experts in the industry talked about the latest research results and some trends in terms of cosmetic raw materials. In the speech entitled "Application of Shennongjia Characteristic Rare Plants in High-end Cosmetics", Wang Wei, General Manager of Natural (Guangzhou) New Materials Research and Development Co., Ltd., emphasized the current research on Shennongjia rare plants.
is ahead of the Shennongjia Forest Area, Hubei. In addition to the mystery, there are many rare plant resources. Since 2016, the forest coverage rate of in Shennongjia National Park has increased from 91% to 96%, and there are more than 3,700 kinds of plants, of which belong to the national park. There are 76 species of key protected plants, 2,023 species of medicinal plants, 1,017 species of wild flower plants, and 1,888 Chinese herbal medicine resources have been identified.
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Wang Wei revealed that the Shennong Xiangju , cyanobacteria , seven leaves and one flower , etc., which he is currently researching, can all be applied in high-end cosmetics. Among them, the rare blue-green algae unique to in Shennongjia forest area can maximize the extraction of effective molecules of Gexianmi extract, which has multiple functions such as strong moisturizing, strong moisturizing, anti-inflammatory and soothing, and skin repair. Through data testing and research, Shennong Xianzai activating factor has obvious advantages in skin moisture content and anti-inflammatory effects.
Another research species, Shennongxiangju, is a second-class protected species in the Shennongjia forest area, growing in valleys above 2,600 meters above sea level. Fragrance soothing factor extracted from Shennong Xiangju, can be widely used to outsmart perfume, essence, compound essential oil, etc. It is worth mentioning that Shennong Fragrant Chrysanthemum only grows in the special climate of Shennongjia, and has a unique fragrance, and grows elsewhere, it is no different from wild chrysanthemum .
"Since 2020, after conducting a field investigation on the unique plant resources of Shennongjia, the first batch of raw materials of unique plant varieties with industrialization and marketization has been determined. Currently, product application research and efficacy evaluation are being carried out. Active measures will be taken in the next step. , to accelerate the preliminary work of the project, establish long-term technical barriers for enterprise development, actively promote the market industrialization of the Shennongjia plant resource production area, and create world-class quality plant-based cosmetic raw materials and 'Shennongjia' brand cosmetics." Wang Wei said.
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Professor Liu Chenguang from Ocean University of China gave a speech on the theme of "Marine Active Natural Products and Cosmetics". He is optimistic about the development prospects of marine organisms in cosmetic applications. He believes that marine resources have unlimited potential in the field of skin care, and the research direction of marine active ingredients is a direction that cosmetics companies are very worthy of in-depth research and development.
"Marine active ingredients will surely become the source of charm for cosmetic companies." He said that at present, many human science and technology are inspired by marine organisms. With the continuous development of marine resources, more and more marine natural products It has been found to be used in cosmetics, including marine polyphenols, marine polypeptides, marine polysaccharides, marine phospholipids, marine source collagen , etc. Its functions are antioxidant, anti-inflammatory, anti-allergic, anti-skin A series of functions and functions such as aging, anti-wrinkle, ultraviolet absorption and protection.