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The hottest music circle recently is the top Korean girl group Black Pink - the new song "Pink Venom" came out, half In less than an hour, the playback volume of the tubing reaches 8000w.
It is said that this is the most expensive MV of YG, but now it seems that the gimmick seems to have become a slot. The MV is crazy implanted by luxury brands, and even the lyrics are not dropped.
Although the MV brings together 's top luxury jewelry, big-name items, and high-street fashion brands, it doesn't seem to have caused much heated discussion. The big logo has long since become a thing of the past, and the force is too much, more like the brand side is exhausted.
is instead the four-person dance part in the MV, a mix of mini skirts, crop tops, asymmetrical tailoring and deconstruction concepts, bringing a new intrusive runway aesthetic –
apocalyptic wasteland.
multi-person dance with brainwashing rap has really caught the audience's attention. DEMOBAZA, a niche brand from Bulgaria, can be said to have earned a lot of fame by relying on ink, and also contributed to the end of the MV.
Today, let's talk about the hottest apocalyptic wasteland.
Apocalyptic style prevails, and the new-generation wind vane
has been paid attention to as early as last year when the sci-fi movie "Dune" caught fire. In the
film, the stills with complex structure and diverse materials are full of apocalyptic elements and wasteland effects, which greatly improves the overall visual and character image of the film. After the
movie ended, DEMOBAZA and Dune jointly launched a cooperation series.
's shocking "dune aesthetics" also penetrates into various circles such as consumption, trend and fashion.
Although DEMOBAZA is a relatively new niche brand, its unique approach has attracted more and more attention from the public.
So what exactly is DEMOBAZA style?
simply means expresses minimalist and futuristic through deconstructed silhouettes.
highlights its style through multi-fabric combination, distressing, tearing and reorganization and other processes. It is called "apocalyptic wasteland style" because of its seemingly outdated and scattered visual effects.
In Black Pink's new MV, when you see the high collar worn by Lisa, you can feel its distinctive design concept.
▲ The leftmost is lisa
. You can feel the elements of punk, rock, Y2K, etc. in the MV. The picture is full of dark rock flavor.
This time Black Pink's styling team boldly chose this brand, which may be said to be the occasion.
in recent years, Under the influence of the epidemic, economic recession, war, and climate crisis, people's lives around the world are facing more challenges, such as continuous high temperature, dry lakes, melting glaciers and other problems in many places, which further promotes the concept of apocalyptic clothing develop.
is not only the Korean artist team who used the concept of doomsday, but the new song "Gloria" MV of domestic artist Deng Ziqi even more reflects the visual perception of the post-apocalyptic apocalypse.
The protagonist Gloria, dressed in gray, walks alone in a dark world, searching for hope without end.
Two distinct song styles, both in art form, show the changes and challenges of the real world.
The dark apocalypse aesthetics, wave after wave swept
When it comes to the doomsday wind, it is even more inseparable from the expression of film art, the originator of the road-themed wasteland aesthetics "Mad Max".
This movie really tells you what a doomsday aesthetic is combined with rampaging rock and steampunk.
▲ "Mad Max 4: Fury Road"
The savage drove a savage car, accompanied by the blasting rock music galloped in the yellow sand wasteland, with fuzzy and strange totems on his face and imprisoned female captives, naked narrates a crazy apocalyptic world.
lacks the sense of restraint that technology gives, and the violent aesthetics in the movie show a more direct sense of tension.
▲ "Mad Max 4: Fury Road"
is also the end of the world, from the classic 1995 movie " Future Water World " depicts the refugee world where people are trapped above the water after the glaciers melt. Fresh water can only be obtained artificially. In the shooting scenes of
, most of them were on fishing boats where refugees lived, and the clothing styles also reflected the sun-drenched and old-fashioned feeling.
▲ In 1995's "Future Water World"
and in the movie " Blade Runner 2049", the sense of apocalypse brought by the aesthetics of the wasteland is more beautiful and solemn.
is a large-scale feminine sculpture under the foggy lens, standing empty in no man's land, every frame tells you that this world has been abandoned for a long time.
▲ "Blade Runner 2049"
is not only in the film and television circle, but also in the fashion circle. As early as 2020, Balenciaga , which has always challenged the public's aesthetics, used the doomsday theme on the 2020 autumn and winter show.
interprets the immersive LED curtain of extreme weather, the running T-stage flowing with water, the submerged guest seats, the interspersed loop of classical music and Techno. disturbed.
The exaggerated look, the trench coat that does not fit the waistline, the sleeves that exceed the wrist, the skirt worn on the man, the shoulder line of Boxy and the towering spire design, ignore the design idea of deliberately showing the female curve.
The whole show took place in an eerily tight atmosphere.
▲ Balenciga 2020 Fall
, as a pioneer brand Rick Owens, who has always run through the dark style, also quoted the doomsday theme in the 2021 spring and summer show.
They are more designed to reflect the angular and elegant sense of 's futuristic , and even embellished with pink and playful colors, and the feminine colors are more distinct.
▲ Rick Owens 2021 SS
Rick Owens not only used the concept of a doomsday female warrior on the show in 2021, but also on the show in 2015 and 2019. Designers will be thinking about dystopia in the post-apocalyptic era, the end of the world. After the religious, ethnic and other issues into the design theme.
▲ Rick Owens 2015AW
▲ Rick Owens 2019SS
Doomsday aesthetics, but another self-defining cultural label
It is not difficult to see that in recent years, both in the fashion industry and in the literary and art world, the expression of doomsday themes has become more and more frequent.
As mentioned earlier, various global crises have promoted the development of the apocalyptic dress concept. Behind this style trend, nature and the ecology of the earth are constantly sending out danger signals to people.
▲ Image from Medium
Clothing pollution has always been one of the major sources of pollution in the world.
In today's fast-changing fashion industry, adhering to the design style of wasteland aesthetics and apocalyptic style, it pays more attention to restoring the old and dilapidated feeling of clothes. "Old" has become a new fashion trend.
But can this "oldness" really inspire people to be more aware of the importance of environmental protection? Instead of satisfying yourself by buying and selling without restraint?
The latter may be the answer.
▲ Picture from LHStoday
Under the influence of wasteland aesthetics and post-apocalyptic culture, it has inspired the subculture revival trend favored by new generations such as cyberpunk , steampunk and so on.
even more young people directly define themselves as a sub-generation, with distinct personalities, with their own favorite niche circles and hobbies, and their unique style, also competing to be used by brands in marketing.
so-called not being defined, not being labeled, may have the opposite effect. The real resonance is not just a few slogans and a few poses that can directly reach the user's mind.
No matter what kind of aesthetic style it is, aside from the "camouflage" of this layer of clothing, it is just that each soul is looking for its own belonging, and derives different aesthetics to protect its own world.
