movie is back, and the enthusiasm is high.
The day before yesterday, "You are a teenager" finally officially announced the re-release time, and the news stimulated the entire movie circle like a shot in the heart. All film and television people madly forwarded the news of the show, and for a while, Weibo and Moments were swiped.
's official Weibo popularity exploded.
Yesterday, the "Yaobai", which was also withdrawn during the summer vacation before this, broke the November fixed poster, and it was like a layer of rock that caused a thousand layers of waves. Bo and Moments were swiped again. It's a pity that the official rumor afterwards rejected this as fake news. A bad rumors incident, deceived the short climax of the film and television industry.
But no matter how you look at it, this is enough to show that the filmmakers attach importance to the withdrawal of movies and look forward to their "return" again. There are too many film and television practitioners involved behind a movie. It includes the expectations of a team, the interests of a company, and whether a bunch of people can survive on it (the movie). It is precisely because of this that the withdrawal of the film is nothing more than the "despair" of breaking the balance in the film, and the "hope" of the dawn after the night is released again. It is not surprising that all film and television people will quickly give a "chemical reaction" once something happens. The reaction of audiences and fans is not small.
In just two days, the pre-sale of "Young You" exceeded 70 million, as if everyone wanted to see what the "released teenager" looked like. The enthusiasm of the audience is so high that it is understandable that a movie will eventually become a "commodity" and be consumed. After consumption, some people like it and some hate it. If you like a lot of people, it is a good movie, otherwise we can spray it as a bad movie.
But the audience, as consumers, is undoubtedly depriving them of their "power to consume". Even if it is a very grieving keyboard man, the kind who must scold every film, taking away his power to scold a movie will make him very painful. Therefore, the super-high pre-sale of "Young You" just shows the audience's defense of their "consumption power".
In short, due to various reasons, everyone is now very enthusiastic about filming. It doesn’t matter if
is sold or not for money. The most important thing is that
will not be released in 2019. However, there will be a key word in this year’s year-end summary, which is “withdrawal”.
In a summer file, we have experienced the withdrawal of six films including "Youth of a Young Man", "Eight Hundred", "Little Wishes", "Hiding in the Back of the Blade", "Wu Sheng Guan Gong" and "Wangza's Rain Boots". In addition to "Once Upon a Time in Hollywood" a few days ago, a total of seven movies were withdrawn in one quarter. This rhythm is not to disrupt the order, but to make the withdrawal of gears a normal state, and the result is undoubtedly "more losses."
is the loss of revenue first. The
film cannot be released as scheduled and cannot be sold at the box office. The producer, producer, and announcement party will all suffer a "payment blow". This delay will result in failure to pay the investors back in time and default. Regardless of the industry, once there is a breach of contract, the team and the company will be confused, and then various funding problems will emerge in an endless stream. It is not strange that ordinary employees are forced to be laid off.
investors are also uncomfortable, because the money invested cannot be recovered on time. Moreover, it is not the "investment failure" caused by poor box office, but directly cut off the goods and make the investment movies "slow sales". It's like the mood of not letting you sell goods. Anyone who thinks about it will know that this situation is very depressing.
is followed by consumption loss.
No matter what the reason is, the movies that are withdrawn will be "adjusted" more or less. For example, "Little Wish", the line of "Bro Chu" has been revised, and the content of the previous 3 minutes has also been deleted from the upcoming "Young You". Such "adjustment" will have a direct impact on the viewing of the film, and the direct victims are all the audiences who buy tickets afterwards.
modification = rollover?
Imagine that this is like you could have bought an iPhone with iCloud function, but suddenly due to "technical reasons", now you buy iPhone as long as it has a domestic ID and cannot use iCloud, and it becomes Guizhou on the cloud. Although it has no effect on the nature of the iPhone, occasionally receiving harassment messages from casinos will still make you unhappy. The final result of the consumer experience is that the iPhone is not as easy to use as before. The same goes for
's revoked movies that returned after adjustment. Regardless of this adjustmentHow much influence does it have on the core content of the movie, but there is always an influence. However, even the smallest impact will cause dissatisfaction for some viewers, and their viewing experience (consumption experience) will be greatly reduced. To put it a bit further, there are more such things, and the per capita happiness index has dropped. After people are unwilling to spend (watching movies), the GDP drops. Who will bear the responsibility?
Therefore, the above economic losses caused by the film withdrawal cannot be ignored. Some people feel that this remark is serious, and the impact of the withdrawal is actually not that big. For example, after the re-release of "Little Wish", the final box office was only 266 million, and the word of mouth was not high. From the result, it still caused economic losses. And like "Knife Hidden", "Wu Sheng Guan Gong" and "Wangza's Rain Boots", from all aspects, there is no popular capital. Even Quentin's "Once Upon a Time in Hollywood", which is extremely popular in China, has the potential to be difficult to achieve a hit box office, at best it has a high reputation. So even if these films are released, there is a high probability that they will cause economic losses. What does it matter if they are not?
may look like this from the result, but consequentialism is not the belief of film and television people. You know, failure after hard work, and no chance to work hard to pronounce a loss directly, these are completely two concepts.
hope that everyone will bring some "sportsmanship" to look at the movie release. For many film companies, the most important goal of film releases is not to make money. The most important goal is to explain themselves, to the project, and to everyone who participated in the project. Maybe we will lose money because of a movie project, but every movie we make is to contribute to the "Chinese movie" itself. In this process, we need a splendid roof with beams and steel and concrete to support them.
A movie can lose at the box office, but the movie itself does not win or lose. What we fear most is that the opportunity to become a Chinese movie will be deprived.
If any industry has the most dreamers and idealists, it must be the film industry. For us, whether we make money or not can only determine how much we eat, and whether we are in theater or not determines our life value. We can not eat enough, but our lives must be meaningful. What
creates is not just movies, but the times
Schopenhauer once said: "If you have a foreboding that you can make a career in the future, you must position yourself among the offspring." Filmmakers are not short-sighted people. Many things they are doing now are looking back at this era from the perspective of the future.
At the end of the 1980s, the eight major studios headed by West Film Studio continued to make art films under the pressure of making one loss. The result at that time was a lot of debt, and the resignation of the factory director triggered major changes in the industry. But looking back at that time now, all the fans said that it was the best era of Chinese movies. Because all films are full of humanity and artistic beauty, they are the pinnacle of Chinese film aesthetics. The
incident fully explained: If you want to achieve a career, you really have to position what you are doing in the future generations.
Many people now question Chinese films: comedies are so bad and vulgar, why are they filmed; youth films are so bloody, why are they filmed; fantasy films are so nonsense, why are they filmed? Most of these movies are not good-looking, it is better not to be, so as not to lower the artistic level of Chinese movies.
But the film industry is an industry that needs to be constantly updated, so even a genre must continue to "taste the new" and explore new models until it successfully becomes a work (commodity) recognized by everyone. Just like the main theme movie that is most talked about by everyone now, it took 25 years of exploration to have today's mature system.
Today, the Chinese film market is so prosperous, but there are also many fans who like the "best times" of the past criticize that the quality of movies is not high and there are too many bad movies. Don’t the film industry know this question? But we are not making movies to please some fans. The high-box office market we have achieved now is constantly refreshing one by one, and we will see it in the future. At this moment, aren't we also experiencing a glorious "golden age" of Chinese movies?
And what is needed most in this era is that every film produced can be released smoothly, fulfilling the mission of the era.
We hope that through this year’s various “drawing events”, everyone will be able to look at the movie more broadly, instead of focusing on the word-of-mouth and box office of a movie. Don’t scold the street when a bad movie is released, and laugh at box office failure. . Regardless of good or bad, success or failure, all the movies released together form a movieShadow culture.
is like a boxer who wins and loses in every match. He may lose some matches due to tactical failure or bad condition, or even suffer from injuries and be suspended for a period of time. But it is the accumulation of a game to become a boxing champion, the key is that he can always play. Even if he leaves briefly occasionally, he always returns as the king. The same is true for
movies. Perhaps occasionally it will have a bad box office and low reputation, or even be forced to "leave" due to a storm of file withdrawal, but even so, as long as there is a chance, even if it is due to "adjustment and deletion" If it loses its best condition, it will still take the stage.
We don't want to win every game, but we need to continue to stand in the ring.
