□ Our reporter Zhang Lu and Zhou Xiaohua reported on photography
During the "Thirteenth Five-Year Plan" period, Haidong City received a total of 67.1144 million tourists, an increase of 33.6323 million over the "Twelfth Five-Year Plan" period, with an average annual growth of 12.95%; The income was 26.194 billion yuan, an increase of 17.2074 billion yuan over the "Twelfth Five-Year Plan" period, with an average annual increase of 15.93%.
The city has 37 A-level scenic spots, 38 star-rated hotels, 290 star-rated rural cultural tourism reception points, and 63 key rural tourism villages (towns), including 10 key national-level rural tourism villages (towns) and 10 provincial-level key villages (towns). There are 53 key rural tourism villages, 14 self-driving camps, 2 provincial tourism and leisure blocks, and 4 provincial tourism demonstration areas. Advantages, focusing on ecology, folk customs, history and Hehuang culture, by integrating regional resources, innovating institutional mechanisms, and actively promoting the in-depth integration of various fields of cultural tourism, multi-faceted, and full-chain, in order to accelerate the construction of the "Five New Haidong" An excellent "answer sheet" for cultural tourism.
played the "Symphony" of a country tour
Clean and tidy roads, distinctive dwellings, fruit-filled picking gardens... Walking into Shibei Village, Gucheng Hui Township, Ping'an District, Haidong City, the smooth cement road leads directly to the door of the villagers. The front and back of the house are bright and dignified. The original "dirty, messy" village has now been planned as a characteristic rural tourist spot, which has effectively broadened the way for the masses to increase their income and become rich.
"Our goal is to create a 3A-level tourist attraction in our hometown, so that more people can come to Shibei Village to learn about the village, and let the villagers increase their income at home." Ma Hailong, head of the scenic spot According to the introduction, since the development of the scenic spot, it has received more than 100,000 tourists every year. During the peak tourist season, the scenic spot can provide 80 jobs for the villagers every day.
As the most effective service industry, tourism plays an indispensable role in rural revitalization. The change of Shibei Village is only a microcosm of the development of rural tourism in Haidong City.
In recent years, Haidong City has vigorously developed rural tourism. Through rural tourism, agricultural products have been turned into tourism products, and farmers' sales channels have been expanded. Rural tourism has increasingly become a powerful source of power for rural revitalization.
Now, from Huangshui Valley to Qilian Mountains , along the way, Guanting Town in Minhe Hui and Tu Autonomous County, Salaer Water Town in Xunhua Salar Autonomous County, Qunke La Mian Town in Hualong Hui Autonomous County, Ledu Maozhai Tourism Demonstration Site, Xiaozhuang Tu Minority Village in Huzhu Tu Autonomous County, and Youzuiwan Huahai and other characteristic towns and rural tourism projects have made Haidong rural tourism one of the most dynamic growth points in economic development. The characteristic rural tourism village has created more tourism boutiques and cultivated a well-known rural tourism brand.
While excavating and creating an agricultural "sea of flowers", Haidong City pays attention to the investment and development of the "sea of flowers", and has successfully built Maozhai, Xinzhuang Village, Gaomiao Town, Ledu District, Nanyuan Peony Garden, Xigou Township, Minhe County, Minhe County Qili Temple Flower Sea in Shanzhuang Village, Gushan Town, He County, Youzuiwan, Maji Village, Donghe Township, Huzhu County, Zhuozhatan Village, Weiyuan Town, Huzhu County, Benkanggou Village, Zaba Town, Hualong County, Anda, Qunke Town, Hualong County Qiha Village and other tourist agricultural demonstration bases integrating folk culture, sightseeing and picking, ecological leisure, flower sea experience, and product processing.
At the same time, the rural tourism resources in Haidong City will be integrated and utilized, and the intensive and multi-modal development will enable the villages with rural tourism resources to "have everything, accept all, bloom at multiple points, and cooperate and win-win", and adopt the "company + base". "Farmers", "Cooperatives+Farmers", "Scenic Areas+Farmers" and other operating modes, through participation in operations, shareholding and dividends, management services, etc., the "Flower Sea" tourism has directly spawned "Pastoral Sightseeing Tour", "Sightseeing Picking Tour", "Nationality Tour" Folk tourism” and other forms of rural tourism. Actively hold Minhe Peach Blossom Festival, Hualong Apricot Blossom Festival, and Ledu Pear Blossom Festival to boost rural tourism in spring.
In order to develop rural tourism faster and better, and promote the coordinated development of urban and rural areas, Haidong City will combine to create a "beautiful town"Policies such as "beautiful villages on the plateau" and "protection of ancient villages", relying on ethnic minority folk cultural resources such as Tu, Salar, Hui, etc., focus on building a batch of famous towns and villages with mountains and rivers and local memories, cultivate A group of high-quality farmhouses and leisure farm tourism entities organically combine the development of rural tourism with natural scenery, folk customs, and ecological agriculture. The general secretary's important instructions to Qinghai to "build an international eco-tourism destination" pointed out the direction and provided fundamental guidelines for the development of cultural tourism in Haidong City. In recent years, Haidong City has correctly handled the development of eco-tourism and protection of the ecological environment. relationship, shape tourism quality with ecology, demonstrate ecological value with tourism, strengthen ecological cultural empowerment, enrich Hehuang cultural connotation, promote multi-point integration of culture and tourism, expand tourism economy, build complete infrastructure, reasonable industrial layout, and product system It is an international eco-tourism destination with richness, high-quality service level, scientific management and operation, and obvious driving benefits.
In order to comprehensively promote the construction of an international eco-tourism destination, Haidong City has established a team led by the main responsible comrades of the municipal government, development and reform, financial , cultural, sports and tourism departments and the county and district governments as members of the work leading group to guide and coordinate the organization and implementation of the action to build an international eco-tourism destination, establish a regular working meeting mechanism for the leading group, and organize regular or irregular promotion meetings to summarize the results. Analyze the form, solve the problem, and deploy the work.
Haidong City will develop eco-tourism and build an international eco-tourism destination into the city's national economic and social development plan, land space utilization plan, and plan at a high starting point and promote it with high standards. The Action Plan for Building an International Eco-tourism Destination (Haidong)”, and the “14th Five-Year Plan for the Development of Culture, Sports, Tourism, Radio and Television in Haidong City”, the “Overall Development Plan for Rural Tourism in Haidong City”, and the “Overall Development Plan for Haidong City’s Global Tourism Development” were completed. Planning" and other overall planning documents, laying a solid organizational foundation for promoting the Haidong Action and project planning and design for building an international eco-tourism destination. Haidong City is also based on the resource advantages of the Yellow River and firmly grasps the protection, inheritance and promotion of the Yellow River culture. This "bull nose" carefully lays out the development space of "one circle, three lines and 100 points" eco-tourism development, and the overall pattern of Haidong's "one circle and three lines" overall tourism is basically formed. At the same time, Haidong City also regards strengthening the external publicity of cultural tourism as an improvement. An important starting point for the image of Haidong city and cultural tourism, organized and participated in the large-scale competition program " Charming China Town " of CCTV Finance Channel, actively participated in various cultural tourism exchanges, exhibitions and exhibitions, and comprehensively promoted and promoted Haidong culture. Tourism resources, comprehensively enhance the reputation and influence of "the hometown of painted pottery, the hometown of ramen, the source of green embroidery, and the beauty of the sea" force.
"Drunk Beauty Haidong" business card is well-known all over the country. Creating a new pattern of high-quality development of cultural tourism integration is not only an objective need to promote cultural continuity and tourism development, but also an inevitable requirement to anchor the goal of "humanistic resort" and promote high-quality economic and social development in Haidong.
On January 28, 2019, on the small year , the launching ceremony of the first Haidong City "Qinghai Year · Drunk Haidong" event was grandly opened at , Ledu District, . About 60,000 people gathered at and around the opening ceremony of Ledu District, admiring the passion and beauty brought by the city. In the past few years, the influence of the "Qinghai Year · Drunken Sea East" series of activities has continued to expand, becoming the most attractive and brightest brand in the province and an important cultural activity brand that affects the national festival culture. The source of the city, the drunken beauty of Haidong", the new image of the city has been called out across the country.
The Tu ethnicity is beautiful, and the highland barley and wine are fragrant. On July 19, 2021, the 4th Highland Barley Wine Cultural Tourism Festival series of Qinghai Silk Road Flower Art Festival and Hehuang Culture and Art Festival will be held in Huzhu County . Famous flower masters from all over the province gathered together to perform on the same stage, using wine as the word and flowers as the order, talking about wine and singing wine, and presented a wonderful flower feast for the people of all ethnic groups in the local and rural areas. At the Highland Barley Wine Culture and Tourism Festival, many wonderful arts and craftsThe performances and activities have fully demonstrated the national customs, highlighted the characteristics of wine culture, promoted the protection of the intangible cultural heritage, demonstrated the unique artistic charm of Hua'er's hometown, and promoted the sustainable development of the protection of the intangible cultural heritage.
In recent years, Haidong City has successfully held the 7th Qinghai Provincial Traditional Ethnic Minority Games Cultural Forum, Hehuang Culture and Art Festival, Extreme Challenge to Cross the Yellow River, Marathon along the Yellow River, the first full-scale and large-capacity participation in the large-scale competition program "Charming China Town" of CCTV Financial Channel.
At the same time, Haidong City also actively participated in international and domestic cultural fairs, tourism fairs, cultural and creative product exhibitions, youth fairs, agricultural exhibitions and other activities, and widely displayed Haidong's ecological, historical, cultural and intangible cultural heritage resources. Hometown, Hometown of Ramen, Source of Green Embroidery, Drunk Beauty Haidong” golden business card is getting louder and louder all over the country.
Haidong implements the "May Fourth Strategy" in depth, strives to promote "one excellence and two highs", continuously excavates, inherits and promotes Hehuang culture, promotes tourism with culture, promotes culture with tourism, and builds a national-level Hehuang cultural and ecological protection zone to develop Taking global tourism as the guide, actively integrating into the province's global tourism development pattern, vigorously implementing the strategy of tourism transformation and upgrading, and continuously expanding investment and financing channels, the tourism economy has shown a trend of rapid and healthy development.
Haidong City also regards tourism as a pillar industry for establishing an ecological city and developing a city through tourism. The transformation of "strength", from "scattered" to "fine", and from "quantity" to "quality", truly radiates the vitality of green mountains and green waters.
The sun and the moon are moving, and the law is updated every year. Take advantage of the trend, and the wind will rise. In the land of Haidong, the integration of culture and tourism is in full swing! Standing at the starting point of the new era, Haidong is making every effort to speed up the development of cultural tourism with unprecedented courage and speed, and strive to paint a new picture of high-quality development of the cultural tourism industry.
