Yesterday, Zhang Yixing Big Voyage 2 concert tour first stop Malaysia is coming soon! At the concert, Zhang Yixing presented works such as "Descendants of Yan and Huang", "Jade", etc., and also integrated traditional arts such as Peking Opera , Hulusi , directly exporting Chinese traditional culture to perfect output. Many netizens sighed that "Zhang Yixing's singing is a clear understanding of cultural export", and this has also been on the hot search of Weibo and dominated the list for a long time. According to the description of the audience, the concert was full of people, carnival together, very hot! An output like
is a great thing, but there are still people who scoff at it. For example, there is a self-media saying, "First understand the domestic music, let's talk about cultural export; Chinese music scene does not have a place for Zhang Yixing, and they are still clamoring to go overseas every day."
can't go overseas and degrade culture if he can't be alone in China? Cultural output needs to be based on cultural confidence
In fact, this statement is very common, not only in the entertainment circle, but even in the sports circle. I vaguely remember that during the offseason this year, four players were confirmed to participate in the NBA draft, namely Zhang Zhenlin from Liaoning team , Zeng Fanbo from Beijing Shougang , Guo Haowen from Shanghai team, and Yu Jiahao from Zhejiang team . This is the first step for Chinese players to bravely go abroad and try boldly, but they have been criticized and accused by netizens of being a show.
But in fact, why can we laugh at a person who is fully chasing his dreams? Facing the overwhelming voice of doubts, Zeng Fanbo was at a loss for a while, but soon after, he wrote an article of thousands of words on social media and launched a counterattack. Win, keep fighting, keep fighting." And the same applies to Zhang Yixing.
can only know the distance from the world only if they are brave, brave and take the first step to the sea; and only when they go to sea can they know what to do next. "Cultural export" cannot be achieved overnight, and it requires a step-by-step trial. .
In addition, due to aesthetic, cultural differences, etc., the lack of popularity in China does not mean that it will not be famous abroad. In the first video of "Chinese Stars Series that are not popular in foreign countries and domestic", the combination of Wang Taizhe, and "Higher Brothers" mentioned by the interviewer must be even rarer. Know.
What's more, Zhang Yixing has a lot of popularity overseas. Zhang Yixing has won the first album of his debut in the United States and achieved the best results for Chinese on the international authoritative list B list (B200 No. 21 and Artist100 No. 28); during the release of the album, the number of monthly listeners on spotify exceeded 16 million, and the number of MV YouTube views exceeded 10 million, and ins points Most of the likes exceed one million.
In fact, the idea of netizens that "you can't go overseas if you can't be independent in China" is more like a kind of cultural inferiority, because you are not confident in cultural content such as domestic entertainment and domestic sports, so people who think that people who are not popular enough in China will not be able to go out. overseas.
Cultural output is to convey the core of national culture, and idol music should not be discriminated against. Washing and drying for others to see" is not an act. Cultural output needs to subtly make people understand and become familiar with Chinese culture, thinking, ways of doing things and concepts, so this needs to happen inadvertently, so as to avoid conflicts. How to achieve inadvertently is nothing more than two points: cultural integration and life. Therefore, art forms that are closely related to life are more likely to achieve cultural output. Such as pop songs, games, etc., is the best tool.
However, the domestic entertainment environment seems to be worse. On the one hand,
pays too much attention to orthodoxy, and is not tolerant enough to the adaptation of traditional culture. For example, not long ago, an Internet celebrity sang Huangmei opera with a new model, but it was criticized; another example is Liu Xiaolingtong 's "can't make up" remarks, etc. These are undoubtedly "warning" creators that form is greater than substance!
On the other hand, many netizens are hostile to the idol economy, and even more scornful of idol music. Idol ≠ "rely on traffic", "incapacity", appearance ≠ "vase", science can win glory for the country does not mean that entertainment cannot win glory for the country. On the contrary, idol music even has a strong cultural output. This kind of output is especially common in Japan and South Korea, such as the Korean girl group BLACKPINK leading the Korean wave to sweep the world.
The form that is far away from life can not transmit culture, because it has nothing to do with their life, how can they care? Therefore, although we have opened thousands of Confucius Institutes abroad, and told foreigners that there is a great sage in our country called Kong Zhongni, but there are always a few interested, so the Confucius Institutes have also continued in the past few years. They announced they were closing down. The cultural core of
is the key to cultural output. On the premise of not destroying the core, any suitable form can be adopted. We need to be tolerant of entertainment.
Many people object to entertainment because they think "entertainment to death", which is a classic argument of Neil Postman . But is it really necessary? For example, is the public's excessive focus on entertaining content all because there is nothing to do in real life? it's not true. When people work too hard and stress too much in real life, and need entertainment as a balance, entertainment content will attract more and more attention. As Li Xueqin said, although the Internet buzzwords change every day, "bereaved youth", "decadent youth", "lying youth", "working youth", while Buddhist culture is becoming more and more popular, our society It is also developing faster and faster. These "decadent youth" on the Internet are the main force of national development. So, this is precisely against "entertainment to death".
Therefore, entertainment needs attention.
Conclusion
In fact, there are many people like Zhang Yixing who want to "break through the Chinese language and promote Chinese culture to the outside world", such as Wang Jiaer and so on. Rather than ridicule them, it is better to support them; one Zhang Yixing and Wang Jiaer will not be enough for cultural export, but without the understanding and tolerance of the public, how can there be more idol music creators who dare to go abroad. In addition, it is even more necessary to correctly underestimate the relationship and development trend of popular art, traditional culture and cultural export.
