The movie " Ordinary Hero " starring Li Bingbing was released on National Day, and it has received a box office of 140 million, although the overall box office market this year is very cold. But the results of "Ordinary Heroes" are really "poor".
Besides, this is Li Bingbing's new film since 2018's " Megalodon ", after 5 years.
"Ordinary Heroes" is adapted from real events. In addition to Li Bingbing, there are also Feng Shaofeng , Huang Xiaoming , Zhang Yishan , Guli Nazha and others, which can be called big names.
However, the film is far inferior to the " Homecoming ", which was released at the time, both in terms of publicity effect and box office.
Some people say that "The Journey Home" has a very high box office appeal because it is starring Zhang Yi, so it broke 1.1 billion on the National Day.
But at the beginning of this year, the movie " Sniper " starring Zhang Yi only received 600 million box office. The film is still directed by Zhang Yimou , and the reputation is also very good.
Later, many people acted as "tap water" and worked hard to promote "Sniper", but the final box office was not satisfactory.
Then comes the question: why is Zhang Yi's movie box office ten times higher than that of Li Bingbing, who are also first-tier movie stars?
Perhaps the biggest difference between the two films, is that "one has a traffic star and the other doesn't".
"Homecoming" is the sixth collaboration between Zhang Yi and Wang Junkai , and the two are tightly bound together. Half a month before the release of the
movie, Wang Junkai's fans began to carry out overwhelming publicity, posting on various platforms to impress passers-by, saving a lot of money for the film company's publicity.
Wang Junkai's two teammates, Wang Yuan, and Yi Yang Qianxi, also announced that they will be promoting Wang Junkai's new movie.
The publicity is in place, which will naturally affect the audience's judgment when choosing a movie after entering the cinema. Therefore, Wang Junkai and his fans have contributed greatly to the fact that "The Journey Home" can break through 1.1 billion.
Of course, the movie king + traffic model, "The Way Back" is not a special case. For example, the movie " nameless ", which is expected to be released this year, adopts a "double insurance" model such as Liang Chaowei + Wang Yibo . (Director Cheng Er in the middle)
It can be said that the audience of "No Name" includes not only Liang Chaowei fans born in the 7080s, but also Wang Yibo fans born in the 90s and 00s, and the audience coverage is quite wide.
Tony Leung is not the first time to partner with a traffic star. As early as 2018, he starred in the movie " Europe Raiders " with Wu Moumou, who was popular at the time.
and Wang Yibo has become a "professional co-star". His upcoming movie "The King of the Sky" is a collaboration with Hu Jun , and "Warm" is a collaboration with Huang Bo . How big is Wang Yibo's traffic? The movie is released, and the box office will tell the difference.
The movie " Changjin Lake Water Gate Bridge " released this year is a model of Wujing + Yi Yang Qianxi. In addition to traffic, Yi Yang Qianxi also has a certain box office appeal.
Of course, not all the models of the best actors and actresses + traffic can achieve box office success.
In 2016, Jackie Chan partner Huang Zitao starred in the movie " Railway Flying Tiger ", the final box office was 690 million.
In 2017, Jackie Chan's partner Zhang Yixing starred in the movie "Kung Fu Yoga", which had a box office of 1.753 billion.
may be this model, which allows Jackie Chan to taste the "sweetness" at the box office. Therefore, in 2020, Jackie Chan's partner Yang Yang starred in the movie " Pioneer ", which finally received only 241 million box office, and it is said that the production cost is as high as 4 100 million, Jackie Chan nearly drowned during filming.
After all, the audience is not stupid, the so-called "things are nothing but three", everyone will not pay for all the bad films of Jackie Chan!
But judging from the overall box office in recent years, the model of actor and actress + traffic star is very easy to use, and the income is greater than the investment.
went back to the movie "Ordinary Heroes". Although Li Bingbing + Huang Xiaoming failed to achieve box office success, the model of Huang Xiaoming + Yang Zi was broken ten days after the release of the 2019 movie " Fire Hero " 1 billion, with a total of 1.7 billion box office.
Although many people scoff at the group of "traffic stars", it is undeniable that traffic stars have great appeal and influence among young audiences.
There are many old actors and good actors, but young audiences have become the main force in the movie market, so it has become an inevitable trend for traffic actors to enter the movie industry.
Many people wonder why Li Bingbing didn't make movies in recent years? Is there no movie shooting, or are people enjoying life in middle age?
Now, we can interpret it from another angle: we can't find a suitable partner (traffic star).
After Zhao Liying divorced, she announced to join He Song Media and became a partner with Li Bingbing. It can be seen that Li Bingbing also wants to cooperate with the popular traffic star to get a piece of the pie.
Now, Li Bingbing also has Zhang Xiaofei , Zhou Ye, Gulinaza and others who have been very popular in the past two years.
But Li Bingbing has never been able to reach a cooperation with the top players. It was rumored that Wang Junkai, Xiao Zhan and Li Bingbing's company reached a brokerage contract, but these seem to be fake.
In 2012, Li Bingbing announced to enter Hollywood , for which she practiced English hard, and participated in "Resident Evil 5" in the same year.
Later, she starred in Hollywood blockbusters such as " Transformers 4", " Tiger Shadow Man ", " Mystery Nest " and "The Megalodon". I finally made up my mind to "go out" and acted with Jason Statham and , and now I have to partner with Xiao Xianrou again, so there must be a gap in my heart.
Therefore, she will be quiet and sluggish in the domestic film market in the past five years.
Zhang Ziyi has become more grounded from the international chapter, Zhou Xun is still shooting, I hope Li Bingbing can adapt to the domestic film market as soon as possible, and shoot more good works.
