and promoted with great promotion, was recently officially released, but the box office was at a loss. At present, the box office is only 4.8 million US dollars in the first weekend. The previous expectation was 10 million US dollars, which was far less than expected.
That would mean the ravely acclaimed film would end at a loss.
starring and producer Billy Eichner was very sad, he complained online, saying: "This is the real world, straight men don't watch any gay content and don't care." One of the good movies, Rolling Stones magazine even put this movie on its list of the best comedies of the 21st century, it's heartbreaking to see such a box office result, but straight men in America just don't buy tickets.
Billy Eichner said that in fact, this type of film has not been sold well, because many theaters are reluctant to promote and release, so it is also the reason why everyone can't see more of these films.
Billy Eichner also said that the release process of the film was very difficult, and many movie theaters refused to show the movie, a chain of theaters, because the movie had homosexual content, the movie theater thought it would damage the theater's image, and stopped the trailer during the preview period.
resulted in the film being released in almost no theaters in the central United States, only in a handful of independent theaters.
Although most of the southern regions were released, due to the unacceptability of the public and the lack of active publicity in local theaters, almost no one watched it, and the box office of a series of regions was almost zero.
currently only has large-scale publicity and promotion in four cities: New York, San Francisco, and Los Angeles, and Chicago.
However, the production company is still optimistic about the film, they believe that the film may be popular on streaming sites and make the company pay back, but the fact that the film does not make money has become an ironclad reality.
