entertainment circle has turned over again - Li Yifeng , who has prostituted many times, has been administratively detained by .
There are not a few stars like Li Yifeng. They don't have the heart of an actor, but they have a lot of popularity. It is this atmosphere that makes their material desire extremely inflated, and will gradually evolve - "Please, I But a big star!!"
counts the stars who have collapsed in the past two years, we can easily find a phenomenon - these people do not have masterpieces that have been handed down in the world, but they have strangely high popularity, but they have been conscientious and constantly outputting new works. The actors are fine.
The entertainment industry has undergone a major rectification. Houses have collapsed again and again, and various "big names" have emerged one after another. It turns out that the former glamorous and beautiful are all the packaging of capital, and the beautiful skin is full of ugly.
In recent years, blockbuster incidents such as "high-quality idols" collective overturning, heavy fines for star tax evasion, and well-known actors suspected of breaking the law have occurred repeatedly, resulting in a significant decline in the credibility of the masses in the entertainment industry. buy order.
The objective phenomenon of the current shortage of high-quality stars in the entertainment industry has given a strong boost to the commercialization of sports stars. On the one hand, it is an "idol" artist who is riddled with negative news and may roll over at any time, and on the other hand, it is a sports star who has worked hard for many years to emerge from strength. lean towards the latter.
Champion quality
Nowadays, entertainment stars frequently overturn their cars, which affects more brand promotion and marketing; so the best choice at the moment is to let sports stars help small and medium-sized enterprises to endorse and empower small and medium-sized enterprises.
2022 is undoubtedly the year when small and medium-sized enterprises invite celebrity endorsements. For example, the cases we have cooperated with: Hilton , Bohe Light Fasting, Hanshe, Yingqiangu, and many other brands, the companies in the above cases have endorsed and signed cooperation with our sports stars, helping companies achieve market development and branding. The purpose of image transformation and upgrading, expanding brand awareness, and enhancing emotional connection with users.
Our cooperation case
In the current market environment, the trend of sports star endorsement is also rapidly heating up and has entered the public's field of vision. In particular, 2022 is a big year for sports, with the Winter Olympics , Asian Games , World Cup and other competitions coming one after another, and sports star endorsements may usher in a new round of outbreaks. The marketing power of
stars has declined, and the positive energy of the sports world
star endorsement is a choice that will never be outdated, just sooner or later. In the future, facing the competition of small and medium-sized enterprises in the same industry, enhancing brand influence based on celebrity endorsement marketing is an optional path for small and medium-sized enterprises to expand their own competitive advantages.
But celebrity endorsements are also a double-edged sword. In recent years, there have been countless cases of celebrity endorsement overturning. Once the incident of the collapse of the house of spokespersons such as Luo Zhixiang , Wang Leehom , Wu Yifan, Li Yifeng and other spokespersons broke out, based on the brand of small and medium-sized enterprises, this requires a high degree of trust. The attack on the brand may also be fatal.
statistics show that we have a total of 100 athlete endorsement signings in 2022. Therefore, by signing sports stars as brand ambassadors, it has also begun to become another choice for small and medium business owners.
At the same time, sports stars are blessed with solid competition results, and the environment they live in is relatively simple. Compared with entertainment stars who are constantly "overturning", sports stars who sign contracts are obviously more secure. In addition, the shining points of health, self-confidence, self-discipline, and hard work displayed by sports stars also play a great role in improving brand awareness and reputation.
Champion quality, champion choice
Our champions are not only good-looking, but also have a number of all-around champions who have multiple roles.
Chen Xin, Olympic champion of table tennis; born in Nantong, Jiangsu Province, China in 1983, is currently the coach of the men's team of the Chinese table tennis team and a former player of the Chinese table tennis team.
Luo Xiaojuan , Olympic champion in fencing; started to practice fencing in 1996, and was selected for the national team in 2000; in 2005, she was awarded the title of " International Athlete " by State Sports General Administration .
Zhang Yingying, world champion of table tennis; born in Nanjing, Jiangsu Province in 1983, winner of the National Sports Medal of Honor, and an international athlete. Former Chinese female table tennis player.
Sun Haitao . Three Paralympic champions; in the 10th and 11th Paralympic Games in 1996 and 2000, he won three championships in shot put , discus , javelin and shot put gold medal, discus silver medal, javelin bronze medal, 2004 Athens Olympic Games Men's F13 shot put gold medal, breaking two world records and an Olympic record.
In general, inviting athletes to speak during world-class events may be the easiest option for SMEs and can never go wrong.
