With the further maturity of technology iteration and market cognition, "new faces" continue to emerge in the field of virtual humans. The latest addition to
is Ningmeng Pictures. In the recently updated plot of " Twenty Do Not Confused 2", Jiang Xiaoguo , as an investor, met the entrepreneurial project that is still in the testing stage - the "Book of Answers" virtual human in Qi Song and Wang Yimu's start-up company "Tucao Wall" 202.
It is worth noting that before the 202 screen debut, Ningmeng has opened a low-key personal account @202 not 404 on Weibo and Xiaohongshu. Among them, the key words of the first character ID card include: 184/love music and stories/stay 602.
This may mean that Ningmeng has a relatively long-term plan for 202. Currently in the play, the screen of 202 is still combined with the equipment. From the perspective of the setting and growth arc of the entire character, with the gradual improvement of the hardware, 202 will eventually get rid of the equipment and appear in the film and television content in the form of a real person.
is based on the genes of film and television companies. Virtual Human 202 focuses on the setting of virtual actors. Starting from Ningmeng's long drama series, 202 will also be integrated into more content plans of Ningmeng in the future, and will play different roles in different plot contents. Role. For example, "Little Joy 2", " Love is Only " and so on.
At the moment when virtual people such as A-soul and the recent Chunyu are rapidly emerging, the 202 launched by Ningmeng is a brand-new attempt for film and television companies to enter the game. Especially for Ningmeng Pictures, which is building a content universe, Ningmeng has hatched two major IPs, "Small Series" and "Age Series", and the official has also confirmed the sequel development plan, serialization and IP of " Crime Hunting Guide ". Collaboration is already the strategic direction of "Lingmeng Universe". The virtual human 202 launched by
under this background has more advantages in the output level of IP content, and with its unique plasticity and controllability, 202 of many series of Ningmeng's series can be connected in a symbolic way. Feed back the creation of "Lingmeng Universe". With the precipitation of its own digital assets, and the role that virtual humans may play in the metaverse world in the future, it may also open up new imagination space for content companies.
202: The hyper-realistic virtual actor
who appeared in "Twenty Do Not Confused 2" is positioned as a virtual actor among the many virtual people who have made intensive appearances recently. According to Wang Yimu's explanation of creating 202 in "Twenty Do Not Confused 2", the original intention of creating 202 is to become a "book of answers" that can output more golden sentences and chicken soup.
But in fact, compared to the sophisticated artificial intelligence , the beta version of 202 is more like a "book of answers" with occasional bugs, jumping back and forth between insensitivity and golden sentences.
is also based on the needs of story integration in film and television works. As a 20+ male character, it does not emphasize "high-quality men" and strong masculinity in character design. With a little gag, he will be sloppy, and he will slander people. He will proudly introduce the idea of his name, he will call the creator Wang Yimu's father, and he will despise the pediatric questions that Jiang Xiaoguo asks. Compared with the perfect sci-fi sense, the special feature of 202 is not only the technological creativity, but also the interesting character of the characters themselves.
's debut "Twenty Do Not Confused 2", as a "test version" 202, fits the life stage of the 25-year-old girls who are still growing up and in labor in the story. And the image that is still flawed will also weaken the alienation of the 202 characters at the opposite sex level. Even if it is placed in the girls' dormitory-like scene of 602, it does not seem too inconsistent.
is a virtual human character who occasionally rolls over and occasionally can be empowered. It can not only contribute some comedy effects, but also may play a role in "pointing" in the growth of the character. This new design is very useful for keeping young and paying attention to the growth of the post-90s "Secondary". Ten Do Not Confused" IP is also not a small innovation.
is different from many virtual idols in the current two-dimensional style. Visually, 202 is hyper-realistic. For the integration of film and television series creation, the hyper-realistic style will also make the audience feel more immersive.
from the audience's point of viewIt is said that a virtual human image with both metaverse and realism can also shorten the distance between the audience and the characters in the play, compared with a more futuristic and perfect image. It can be seen from
that Ningmeng is also actively looking for a high-concept dimensionality reduction method in the development of IP positioning of virtual humans.
is currently in the play, the screen of 202 is still combined with the equipment, but from the perspective of the whole character setting and growth arc, with the gradual improvement of the hardware, 202 will eventually get rid of the equipment and appear in the film and television content in the form of a real person , and even some live-action performances may be replaced in the near future with technological iterations.
cooperates with long and short content development, the advantages of Ningmeng's layout of virtual human
In recent years, with the improvement of technology iteration and market awareness, including Tencent , Byte, Ali , Kuaishou, NetEase and other Internet companies have all entered the game, virtual The layout of people has heated up significantly. Relying on short videos, graphics, live broadcasts and other carriers, industry participants are also exploring ways to incubate virtual human IP in collaboration with platform resources, their own content and technical advantages.
At present, the virtual human industry has appeared in the virtual human industry including A-SOUL, AYAYI, Liu Yexi and other virtual human IPs with different styles with a certain market volume. Behind the emergence of different virtual people in
, it also began to show the differentiation of IP incubation routes of different gene companies. For example, the A-SOUL of Lehua Entertainment is more cultivated in the live broadcast ecosystem to accelerate the incubation of IP, and together with advertising and brand owners to increase the volume and rely on mature business resources to realize rapid realization, while Chuangyi Technology Liu Yexi is currently mainly through Create a form of short drama to simultaneously absorb brands and business orders. The former is a typical model for brokerage companies to enter the game, while the latter is an exploration of virtual celebrity IP by MCN.
, based on the existing operations of virtual people on the market, as a virtual idol to dynamically update pictures, texts, short videos and even live broadcasts on social media and short video platforms is a normalized action for virtual people to maintain market popularity and strengthen IP positioning. . But relatively speaking, due to the impact of content production cost and cycle, the content development biased towards long videos is still in a relatively blank state.
In contrast, Ningmeng, as a leading film and television company with long series as its main business, is trying to enter the virtual human in the way of series IP universe. The
long episode itself has a strong sense of substitution and immersion, can reach a wider audience, and has a good fan conversion effect. Appearing in long episodes can not only bring more long-term basic traffic exposure for film and television avatars, but also continuously enrich the virtual avatars to highlight the avatar's personality.
It is understood that in addition to the "test version" 202 that appeared in "Twenty Do Not Confused 2", the virtual actor will follow up with urban and realistic works such as "Just Love" and "Little Joy 2". With the landing of the drama works, 202 may also launch drama-related OST works in the future. While
conducts deep fusion creation and derivative development based on the content of the episodes, animation, as a relatively low-cost content form, is also in the content development plan of 202. In the follow-up, 202 will be linked with some hyper-realistic animation content on the market, in which it will take on the role of the main character.
At the operational level of virtual people, Ningmeng is also actively building short videos and social accounts. At present, Xiaohongshu and Weibo @202 is not 404 have completed the cold start on August 25th. From the content of the release, although it is difficult to see the overall positioning of the entire character image, 202 introduced the origin of his name "The Hitchhiker's Guide to the Galaxy" and the identity card, which includes 202's company ("Twenty Do Not Confused 2"). "The startup company in the play "Tucao Wall"), age, height, hobbies, etc. With the progress of the plot, it is expected that the 202 account will also be updated according to the pace of the drama announcement and the frequency of daily interaction.
In general, Ningmeng itself, as a drama content company, has accumulated relatively mature experience in script creation, character building, and content production, which can better coordinate various departments to cooperate with project development and online rhythm to push up the virtual reality. People heat. and based on the currentThe serialized "age series" and "small series", as well as the "hunting universe" in the early stage, and the "IP universe" being created add more certainty to the content output of virtual humans.
drama company entered the game, the strategic significance of 202
In the past few years, the technological boundaries have been expanding, 5G, AI synthetic rendering, motion capture, etc. have become increasingly mature, laying the foundation for the outbreak of virtual humans.
At the same time, the metaverse concept has become popular, and it has continued to promote the reform of content production methods. Standing in the window of a new round of virtual human layout, entertainment companies have begun to organize and create virtual human products based on their long-term in-depth cultivation in the content field and previous exploration in the technical field.
At present, pan-entertainment is still one of the fields with the highest threshold in the process of virtual humans moving towards multiple scenarios. Virtual humans are emerging as strategic for entertainment companies.
For Ningmeng Films, which has always insisted on using the content universe to create its own differentiation barriers, the core significance of 202 as a virtual actor can not only form its own digital assets, but also achieve user group expansion and further help Ningmeng. The opening of the cute universe.
For content companies, virtual actors are more controllable than real actors, and can accumulate digital assets for film and television companies with a light asset model. And in the era of virtual and real coexistence, digital content development modes of virtual interaction can be achieved, such as more topical XR scene presentation, creation based on virtual space, etc. These richer content forms will continue to become the own digital assets of film and television companies and explore new business models.
From the perspective of user groups, on the one hand, virtual actors, as a category of virtual people, can create characters that meet the aesthetics of young people based on technology, and at the same time, they are not limited by the physical world. A bit of technology, futuristic and other trendy labels.
For the new generation of users who naturally have higher acceptance and expectations of the virtual world, the immersive level of 202 can greatly stimulate users' attention and discussion, thus achieving the expansion of fans.
And the role of the actor injects the core of the story into 202, making it come alive. As the content of the stories involved in 202 becomes more and more abundant, the strengthening of the characters is conducive to triggering the audience's emotional projection. Under the dual attributes, 202 will achieve more coverage for Ningmeng users.
In addition, 202, as a virtual actor, can further amplify the characteristics of "Lingmeng Universe" by virtue of its unique advantages. As a drama company, Ningmeng has proposed to create IP by creating a content universe. The virtual actors who are not limited by time and space can also appear in many of Ningmeng's series in the form of symbols with unique flexibility, plasticity and controllability.
On the one hand, for the current Ningmeng, the multi-episode series of 202 can help it further improve the foundation of the original content universe and realize the construction of the Ningmeng universe.
At the same time, virtual humans, as one of the entrances to the metaverse, are themselves the identity carriers for humans to enter the virtual world in the future. The virtual social relationships built through different plots in the Lemonie Universe and the digital assets deposited in 202 are expected to be in the future. Migration and reuse in the virtual world of the future. For Ningmeng, it will also continue to open up a larger imagination space for a content company.
