was released in theaters on July 8, the film arrangement and box office of " Hidden in the Dust " has continued to be sluggish. As a niche literary film showing marginal characters in rural areas, this situation is not surprising.
Surprisingly, the box office of "Hidden Into the Dust" increased instead of falling after more than 50 days of release. After the video website was launched, it attracted more audiences to watch in the cinema, and achieved box office of niche literary films. counterattack.
's "Hidden in the Dust" currently has a box office of more than 50 million. It has won the daily box office champion for the first time in 56 days of release. Today's film accounted for 12.5%, ushering in the highest film in the past two months since its release. The Maoyan platform predicts that the total box office of "Hidden in the Dust" will reach 120 million. Why did
"Hidden in the Dust" usher in such a box office reversal?
This is entirely due to its good reputation.
Douban scored 8.4. After the video website went online, the score rose from 8.4 to 8.5. Good word of mouth, word of mouth, from online to offline, naturally drives the box office.
's good reputation comes from good content. "Hidden Into the Dust" has excellent content quality, which is emotionally touching and aesthetically refreshing.
1, mutual support, simple and warm emotions of two hard-working people, poking the heart
Ma Youtie and Cao Guiying are both disgusted members of their respective families, and they were matched by a matchmaker to make a marriage.
On the day of the blind date, Ma Youtie's brother beat and scolded the donkey. Cao Guiying saw Ma Youtie comforting his donkey and thought, this donkey is better than mine. She believes that Ma Youtie is a good person.
Cao Guiying is physically disabled and suffers from urinary incontinence. She urinated on the bed on her wedding night, and she felt ashamed. Ma Youtie did not overreact, did not speak, and silently took care of Guiying's self-esteem.
They found a vacant vacant house in the village, pasted a big red 囍 character on the wall by the head of the bed, and since then they have their own home.
Everyone in the village despised Guiying and kept her far away, but Ma Youtie did not despise her, treating her as a treasure. The women in the village were envious when they saw it, saying that Ma Youtie could not wait to tie Guiying to the belt of her trousers.
Ma Youtie's feelings are very simple, and his love for Guiying started from sitting on the sand and letting her eat apples and buns. When he went to the city, he saw a women's coat and wanted to buy it to cover Guiying's shame.
The third brother instructed Ma Youtie to go to the city to pull furniture. It was dark and Youtie has not come back. Guiying ran to the intersection to wait for him, the hot water was cold once, she went back and changed it to hot, and then changed it again and again, several times, and finally when there was iron, she handed him a cup of hot water.
Youtie printed a grain of wheat flower on Guiying's hand, saying that she could not lose it wherever she went. Later, Guiying also printed a grain of grain flower on Youtie's hand.
Wheat Flower is the simple and romantic love between them.
When Guiying accidentally falls into the water and dies, how will Ma Youtie survive? If
has never met Gui Ying, and his lonely heart has never been illuminated by the sun or warmed by emotions, then Ma Youtie can live on like this for the rest of his life as usual.
But once the dry heart is irrigated with water and the sun shines in, he also tastes the warmth, companionship and affection, there is hope and hope in life, but he is deprived in an instant, how can he return to it? In the past dry up, there is no hope to live in darkness?
Ma Youtie has his own principles, one yard is counted for one yard, he took care of Guiying's funeral, cleared all the credits in this world, and released the donkey who had been his companion.
He printed a wheat flower on his left hand, which was exactly the same as the one he printed on the hand of Gui Ying, who passed away. In his right hand, he held the donkey that Gui Ying used wheat leaves to stick to him. There is nothing in this world that makes him nostalgic, and he has made up his mind to follow Guiying.
The emotion between Ma Youtie and Guiying is simple and simple, yet so warm, moving and touching.
They are born to suffer, but they don't complain, they just endure it all silently. Before they met each other, they probably only had suffering in their lives. Only after meeting each other did they taste the sweetness of being accompanied and cared for for the first time.
When you meet the lover in your life, a thin and lonely life, there is temperature and texture, and the sad and miserable life has redemption and hope. They have become a light in each other's life, although not so bright, but enough to illuminate the path of each other's life.
And fate seems to have played a cruel joke, let the light come on, and then let it go out again, and their world returns to darkness.
When Ma Youtie passed away, he still held this love in his heart, with his thoughts of Gui Ying, and with the thought of "I made a mark so I can't lose it wherever I go", he died in love after all.
2, spring ploughing and autumn harvesting, life rooted in the loess, the real feeling comes to us
Spring ploughing and autumn harvesting, the seasons change, Ma Youtie and Guiying's days are always closely related to the land.
They belong to the marginal existence in the village, and they have very little intersection with other people, which allows them to focus more on their own lives, and they can live steadfastly. It is this land that gives them the confidence to survive.
Ma Youtie is a diligent, kind and dedicated farmer. He loves this land and has a strong feeling for the land and crops. In the
film, many of Ma Youtie's words have a romantic poetic feel, and even reveal a kind of simple philosophy, which is enough to show that this person is not stupid or stupid, but just pure kindness. Very pure peasant.
Ma Youtie's steamed buns fell to the ground, but they were picked up to eat. Guiying told him not to eat them, and they all fell into the ground.
Ma Youtie said: "What are you afraid of, what is not born in the soil, what is not grown in the soil? The soil does not despise us, do we still despise the soil? The soil is a clean thing, no matter if you are rich or powerful If you plant a bag of wheat, it will grow a dozen or twenty bags of wheat for you."
Ma Youtie's understanding of the land is very simple and authentic. The peasant has a particular kind of familiarity and affection for the land that feeds him.
The donkey gnawed away the tender seedlings of the buds, and Ma Youtie said, "Now it devours the buds, and in the autumn it will eat one less stick of the buds."
When the wheat sprouted, Guiying and Youtie were in the fields While weeding, Guiying accidentally shoveled out a wheat seedling, and she showed it to Youtie. You Tie said: "If you shovel it, just shovel it out, and let it be used as fertilizer for other wheat. Whoever has the fate, the wheat is the same, it also has its fate, it is not the sickle in the summer. Cut it off."
Gui Ying looked at the tender seedling, and thoughtfully planted it back again.
They pulled donkeys to plough, cultivate, and sow. When planting autumn vegetables, there was iron to put the seeds in, and Guiying stepped on it with her feet.
You Tie said: "Hey, look, do you think you have planted your footprints in the ground? After a few days, the autumn vegetables won't come out, what should you do if there are more footprints?"
Look, there is iron too Understand humor, the kind of natural humor that belongs to farmers.
"I don't want to grow. I can't go anywhere with my feet long in the ground. If I get knocked down by the wind, I'll be gnawed by a donkey, pecked by a sparrow, or cut by a sickle. I can only suffer in the ground."
Gui Ying and You Tie Yi asked and answered, there is no philosophical thinking in the simple words.
"By the way, people with feet can always walk around, which is better than crops and vegetables planted in the ground. If the grain is planted in the ground, it can't go anywhere. Life and death, we can only stay in the ground, that's all. Then again, where can we run to when we have long feet? It's not firmly tied to the ground, and we can't go anywhere. You said that the peasants left How can you live when you have land?"
You Tie followed Gui Ying's train of thought, and then went back again, in the end, he was inseparable from his duty as a farmer.
The details of spring ploughing and autumn harvesting, sowing, weeding, and field work are all photographed in strict accordance with the law of crop growth. Director
deliberately used a realistic method, and the pictures taken are very real. The dialogues and details between the characters come from the accumulation of real life, and the sense of reality is overwhelming. The
film presents the lives of Ma Youtie and Guiying rooted in the loess in detail, and endows them with a romantic and simple poetry. The
's framing is simple and simple, and at the same time it is full of beauty. When you taste it carefully, it has a taste of pastoral music. ThisThere is a unique aesthetic in it, and the frame by frame is as beautiful as an oil painting.
may, as some people say, to a certain extent director Li Ruijun beautified their farming life, but I am more inclined to think that this is precisely the beautiful side of farming life. This beautiful and poetic picture of
co-exists with the hard and miserable side, it is just a different face of the same life.
Li Ruijun photographed their suffering, and at the same time presented the romantic and poetic aspects of this life, or the human nature of hands, to the audience.
This is very rare, because it is real, so moving.
3, Acting: "de-professionalization" of professional actors, "actualization" of non-professional actors
In this film, Haiqing is the only professional actor, other actors are amateurs, Ma Youtie plays the role Zhe Wu Renlin is the uncle of director Li Ruijun, and the other actors are also from the village.
At first, Li Ruijun invited a professional actor to play Ma Youtie, but due to the epidemic, the actor was unable to come. Li Ruijun said to Haiqing, "It's okay, there is an uncle.
Haiqing didn't listen to these words at first, she thought it was just a casual remark from the director, who would have guessed that later, when her uncle really came to play, Haiqing was dumbfounded. Because
is playing against non-professional actors, it is really not an easy thing for professional actors.
Later, during the filming process, Haiqing discovered that his uncle was standing there leading the donkey. He was the character, and he was Ma Youtie.
And Haiqing, even though she can act, she is not Guiying. How to make himself Guiying, how to make himself stand there, and compare with Ma Youtie, became the difficult problem for Haiqing to solve.
This is also a problem that Li Ruijun needs to coordinate and be comprehensive. As a professional actor, Haiqing and Wu Renlin as an amateur, how can they be coordinated? Director
thought about it, let Haiqing, a professional actor, "de-professionalize", and at the same time let Wu Renlin perform a little more, so as to bring their status closer.
Therefore, in the film we finally saw, Wu Renlin acted almost in his true colors, and there was also an element of performance in it, while Haiqing actually lived himself as a village in 10 months. The person who lived as Guiying has such a natural and real performance.
Haiqing paid a lot for this film. It is said that when he came back from the show, he seemed to be 10 years older, with wrinkles that were specially picked out, and a spine that was bent sideways after walking obliquely for a long time. Haiqing threw himself into it wholeheartedly, which shows that he really loves this play.
Fortunately, the film got the opportunity to be released. Although the box office was sluggish in the early stage, the word of mouth has remained high, and now it has ushered in a reversal of the box office.
There is also a spring for niche literary films. High-quality and moving films will eventually be recognized by the market and audience once they have the opportunity to spread.
