Recently, China Film Distribution Co., Ltd. (hereinafter referred to as "China Film") has established cooperation with some of the top-ranking theaters and cinemas in the country’s box office. The opening ceremony of CINITY cinema will be held during the 21st, and more than a dozen cinemas will be installed and commissioned recently. CINITY is currently the first to promote its application in China and will lead domestic audiences to enter a new era of high-format movie viewing. The CINITY Cinema is equipped with the CINITY Cinema System, a high-format movie projection system of China Film, which creatively integrates the seven major movie projection areas of 4K, 3D, high brightness, high frame rate, high dynamic range, wide color gamut and immersive sound. The black technology is the only theater in the world that can show the 4K, 3D, 120-frame version of Director Lee’s new film "Gemini Killer".
Today, when you can watch movies on a mobile phone, traditional cinemas need to strengthen innovation, enhance the viewing experience and value of movies, so as to find new driving force for the audience to enter the cinema, and inject new vitality into the development of the cinema.
If 2K and 2D movies are version 1.0 of modern movie viewing, and ordinary 3D movies are version 2.0, then the CINITY Cinema, which is installed with a theater system covering seven black technologies, creates a version 3.0 movie viewing experience for the audience. Multi-level, multi-sensory "sense of presence" and "immersion". Among them, ultra-high brightness is the key to ensuring the quality and effect of the projection. In February of this year, "Alita", written and produced by science fiction film master James Cameron, released a 10fl highlight version, and CINITY uses the current most advanced RGB three-primary-color dual-camera laser projection system with high-efficiency 3D, The high-gain Real D ultimate screen can reach 2D projection brightness of 30 fL and 3D projection brightness of 20-28fl. The brightness is nearly 3 times higher than that of the "Alita" highlight version, which is the actual 3D projection brightness of ordinary theaters in the market. 4-9 times. Li Shuping, chief technical expert of Huaxia Film, believes that "the brightness index is the basic index of the projection effect, and the brightness is not enough. Other projection indexes and effects such as 3D effect, high definition, large color gamut, high dynamic range, and high frame rate are impossible to talk about. It’s up.” The ultra-high brightness of the CINITY cinema system provides the basic conditions for achieving the ultimate comprehensive projection effect of 4K, 3D, and 120 frames, which greatly enhances the audience’s viewing experience.
With the support of high brightness, 4K high resolution ensures the clarity and fineness of the CINITY movie picture, greatly reducing the graininess of the picture and enhancing the sense of reality. At the same time, the CINITY cinema system supports the industry-leading 120fps high frame rate (HFR) technology, which makes the motion of the movie more smooth and natural, without stutter, and without dropout. The current 24fps movie projection is still far from the human visual limit. Director Ang Lee believes that even 60fps is not enough to present the best 3D effect, and a single-eye 120fps frame rate is necessary at 4K resolution. This means that the data processing capacity of the projection equipment needs to reach 20 times that of the ordinary projection format. The CINITY cinema system also meets the four high-tech requirements of ultra-high brightness, 4K, 3D, and 120fps.
In addition, the CINITY Cinema System's application of high dynamic range and wide color gamut makes the picture details more obvious and the colors fuller. Equipped with a supporting immersive sound system to make the movie sound closer to reality, and can create a strong sense of presence sound effects.
In addition to the theater system that carries the seven black technologies, in order to fully optimize the audience’s viewing experience, CINITY provides a complete set of solutions for the theater construction CINITY theater, including providing customized theater design, and strictly controlling the quality standards-new construction The theater must be built according to standards, and the completed ones need to be upgraded to comply with CINITY's process standards, safety standards, and CINITY brand visual effects standards. According to Li Shuping, the chief technical expert of China Film, after reaching the installation intention with the theater, CINITY's professional engineering team will come to conduct a survey to understand the film projection technology of the theater, the size of the screen, and conduct the screening room, including exhaust air, heat dissipation, etc. Detection; At present, mainstream commercial theater facilities in first- and second-tier cities in China are relatively complete, and theaters can be installed with CIN with minimal engineering transformationITY Cinema System requirements. From the comprehensive consideration of viewing effects and cost control, the CINITY cinema system is currently mainly suitable for large theaters with a screen width of 14 meters or more.
In addition to high-format movies, CINITY Cinema is compatible with all the current projection technology formats on the market. Even if the regular version of the film is shown, it will bring a brand new experience to the audience. However, the high-format CINITY version of the film is undoubtedly the best match for the CINITY theater. At the same time, combined with CINITY's unique plate-making process, it can fully demonstrate the black technology's changes to the viewing experience. Fu Ruoqing, chairman of
Huaxia Film, said, "Huaxia Film aims to open up the entire industrial chain of high-format movies from subject selection, script design, director team, pre-shooting to post-production, distribution and screening, to provide services for the production of high-quality movies, and to promote high-quality movies. Quality development. While accelerating the expansion of the CINITY cinema market layout, the CINITY project will also concentrate a large amount of resources and manpower on production, including pre-shooting and post-production." For example, "Chinese Women's Volleyball" directed by Chen Kexin cooperated with China Film It will be shot in a high frame rate format and will meet the audience in the Lunar New Year file. The recently hit "Me and My Motherland" and "Captain of China" also have CINITY versions that have been converted later, and have been screened in many CINITY theaters nationwide that have been renovated in advance. The just-released "Gemini Killer" is fully compatible with the CINITY technical format in terms of shooting and production. It is the best embodiment of the new platinum standard high-format movie. The audience who has already seen it quickly give it wide acclaim for its stunning audio-visual effects. The
CINITY cinema system was launched in August this year, and the first batch of 100 systems will be installed in cinemas in mainland China, Hong Kong, Macao and Taiwan within this year. According to the plan of China Film, the CINITY Cinema will be stationed in Western countries such as Europe and the United States and countries and regions along the "Belt and Road" in the future, fully opening a new era of high-format film viewing, and promoting the upgrading of the film industry.
