The Mid-Autumn Festival Film Market and the Aesthetics of Post-00s

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The Mid-Autumn Festival Film Market and the Aesthetics of Post-00s - Lujuba


This Mid-Autumn Festival has many new films released. It was good news, but the reports are basically cold water. The institutional media is more polite, saying that half of them can watch it, but the self-media is not so cautious and just say that there is almost nothing to watch. The public account "Tao Tao Tao Movie" concluded that the Mid-Autumn Festival was a comparison between "Ten thousand years elementary school students (Conan) and Peng Yuchang ("Little Wish") and Xiao Zhan ("Zhu Xian"). The conclusion is that "Conan" may be able to win, but the series "Fist of Cyan Blue", "Conan", was released in Japan in April this year, with a watercress score of only 6.4...


After "Nezha", it has recently become more popular. The movie "Luo Xiaohei Zhan Ji" is also an anime, a story about cute monsters and gods, and is of the same type as "Nezha". Yes, Wang Zhiwen's "The Longest Shot" with a group of "old guns" did not start at all.


The market has turned sharply this year. I guess whether it is after 00 to go to college. They have been regarded as the main force in the box office. After 00s who can watch a movie in the theater, the worldview is relatively simple and beautiful. The kind of de-historicized, warm-hearted, and self-consciously projected movies will hit them, and love may be redundant. This year, there is no popular romance film on the big screen. Thinking about the post-90s generation, it is also very pitiful. At the age of married men and women, there is no way to get some guidance and empathy from the image level. The post-80s generation still has "33 Days of Broken Love". If you can complain about the sorrow of a broken love, you can start over from the beginning. The post-90s can only imagine through "Dear, Loved".


Generally speaking, the post-00s media image is good, non-rebellious, observant, knows what you want and knows how to do things right. Therefore, Wang Yuan’s smoking is bound to be a “big event”; the post-00 in "Little Joy", decompression means taking Lego to see the universe. The so-called rebellion means taking a university far away from his mother (in fact, Beijing The distance to Nanjing). A major function of the "Chinese Poetry Conference" is to change the traditional media image of "youth". After all, whether it is a post-90s, 80s, or 70s adolescents, "youth" means irritable, immature, and need guidance Help, a little carelessness will slide into the abyss of error. But I don't know when, such media narratives disappeared, replaced by ardent and eager affirmation of them. Those middle-aged people who still want to control everything are labelled as "greasy" and eventually become jokes, bringing out the cleverness, excellence, decentness and competence of the younger generation. For details, see "Chinese Restaurant".


The film and television works produced in response to such a media image will inevitably show some excessively "light" style and aesthetics. They usually have pure music, pictures and beautiful human relations, as well as a happy world. The advantage of these films is that they have learned to tell stories, and at least they have changed the narrative inertia of "combining (speaking) teaching with pleasure". But while they showed a "beautiful new world", they deliberately obscured other complex aspects, and they did not truly "educate (educate) with fun". I recently watched the American drama "Mind Catcher" and I was shocked in the first episode. Guess what the hero and heroine are discussing? Durkheim's deviant theory! There is also a Japanese film "The Prosecutor's Sinner", which appears to be a criminal investigation film, but the proposition of whether to insist on "self-justice" or "universal justice" has been debated between generations. "The Mule", directed and performed by Clint Eastwood, a veteran film veteran who has extremely few films, goes further on the road of "deviance". The movie tells about a bad old man who is nearly 90 years old helping drug traffickers, and he succeeds every time and makes a lot of money. Finally he was arrested. The lawyer tried to exonerate him in court, and the judge seemed to sympathize with him. If he hadn't taken the initiative to confess his guilt, he would have been spared from jail.


these "incorrect" movies, always thinkingBreak the veil of the beautiful world and show the complex and corresponding side of the world and human nature. But isn't this also the obligation of the film?

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