A tweet has a turnover of more than 2 million. How does the official account create explosive products?

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is pleasing to the eye when placed on the desk, it is a literary blockbuster, and the style of the calendar owner. Fully manifest.

In fact, many people have the pursuit of literature and art in their hearts. When the busyness of real life is full of daily life, it is natural to pursue the occasional short-term relief of the soul.

Young people who want to live their lives into poetry like hands Accounts, favorites, and calendars. In addition to literature and art, they also have a sense of ritual to record life.

tearing a calendar every day is a very ritual thing, tearing it off throughout the year, there will be a sense of accomplishment.

The calendar combines personality and values ​​on the basis of the old yellow calendar. It is not only a calendar, but also representativeAttitude towards life.

Young people who are busy with their livelihoods need a small object to convey their inner emotions and record the little luck in life. The

cultural and creative calendar is not limited to the form of page turning. In addition to literature and art, there are also some interesting ideas incorporated into it.

For example, the "Bracelet Calendar" produced by Atmospheric Design, you can tear off a bracelet every day and wear it on your wrist to record your schedule. The used bracelet can be glued to your handbook for collection.

A tweet has a turnover of more than 2 million. How does the official account create explosive products? - Lujuba

​​has an egg hidden in the "Penguin Calendar" sharing literary works. The color illustration of October can be cut out, which can be used as a puzzle to make a complete picture.

Fragmented reading habits

The best-selling of cultural and creative calendars has a lot to do with the fragmented reading habits of modern people.

"An Ancient Poetry Every Day" calendar, interpreting a famous classic every day;

Ding Xiang’s "Health Calendar", a sentence tells the truth about common health problems every day;

"National Geographic Chinese Calendar" of National Geographic Chinese website, Every day I share a photograph of everything on the earth, deep sea peaks, and stars in the universe.

The cultural and creative calendar seems to be a paper product against fast food and electronic screens, but the short, flat and fast mode of one picture and one text a day is actually a paper-based reading of screen fragments.

However, it was refreshing for a while. Some people bought calendars following the trend, and only turned a few pages and threw them on the table. Even at the end of the year, the calendar has not even turned over the spring.

is like word books that all start with "abandon". After memorizing a book, I only remember "abandon" at the end, and then give up after a while.

People who did not buy a calendar with the crowd at the beginning will be anxious and regret it, and feel blood loss after buying it. When the furnishings are OK, I tear the page but reluctant to bear it. After this year, it seems useless.

Social needs: economical and stylish

year calendar has won the popular love, and many people give it as a gift. This new way of giving gifts is the result of market changes. The calendar, which costs hundreds of dollars, is actually very cost-effective as a social currency.

"A Dream of Red Mansions Calendar·Jinse Edition·2019" uses color as a frame to interpret the important plots and characters in "A Dream of Red Mansions" from different perspectives. The job of this calendar is to record life, but it is also a "book" that can be read intensively.

The exquisitely crafted and cost-effective calendar has become a handy gift, and gift giving has become a new consumption scene for cultural and creative calendars.

For many people, buying a high-priced calendar on their own may be a bit hesitant. But if it’s a gift, place an order without saying anything.

relying solely on traffic to achieve advertising revenue is not a long-term solution for official accounts. Nowadays, many official accounts are making peripheral products and building brands around IP.

After all, what a high-quality brand can bring is stable long-term benefits.

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