In 2022, many movies have been released in turn. This year's biggest dark horse should be Jia Ling's "Embrace You Through the Cold Winter". As of January 9, this movie has exceeded the 700 million mark and has been watched nationwide. The audience exceeded 16 million, and the movie score was as high as 9.5 points. This firework-filled movie has indeed brought a lot of emotion and happiness to the audience.
In addition, the comedy movie "Li Mao as the Prince", the crime action movie "Anti-Corruption Storm" and the romance movie "Love in Years", etc., have good box office results and reputation, so many excellent movies Getting together can be regarded as a good start for this year's film market.
Of course, there are popular movies that sell well at the box office, and naturally there are also some movies that lose all their money. For example, Yu Rongguang's realistic film "Farmer Academician", this film basically has no publicity and no special selling point, so the box office on the first day is only about 56,000.
In addition, there is a historical film with a lower box office, which is "Zhang Zhidong" directed by Zhang Sanchou and starring actors Liu Changchun, Chen Lina, Shi Ke and others.
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The film tells the story of Zhang Zhidong, an important minister of the late Qing Dynasty, who devoted his life to educational reform and saving the country through industry. When the situation was turbulent, the Qing government was completely corrupt, and Zhang Zhidong could not save the mess even though he tried his best, and finally had to die in depression.
The film was released on January 7, the box office on the first day was only 117 yuan, the number of viewers was only 3, the box office was 1590 yuan in the two days of release, and the number of viewers was only 54. This film may break the record for the lowest box office of the year. . It is reported that director Zhang Sanchou also won the new director award at the 12th Macau International Film Festival in 2020 for the film "Zhang Zhidong", but unfortunately he still cannot escape the bleak fate of the box office.
Why is this movie so bleak at the box office? There are probably the following problems. First of all, there is too little publicity in the early stage. The film can’t even find the official Weibo, and their trailer has no focus. Except for a war scene, there is nothing else. The whole process Seeing people in the fog, they don't know what to say. Just from the trailer, I feel that the producers are not making this movie with all their heart. I don't know how many people will be dismissed for such a movie.
Again, it is not so easy to make historical movies, history itself is boring, so making a movie must be in line with history and create conflicts, artistic processing and adaptation, and not all historical stories are Suitable for filming. Doing what no one else has done, or taking a path no one else has taken, does not necessarily lead to success.
In addition, from the director to the actors, this movie is not very popular. Among all the actors in the movie "Zhang Zhidong", Shi Ke and Chen Lina should be regarded as the two more well-known actors. . Shi Ke graduated from the Central Academy of Drama and has starred in many excellent film and television works. He has won the Best Actress Award at the Romanian Film Festival and the Best Leading Actor Award at the 7th International Drama Academy Award.
Chen Lina has also had a very wonderful performance in many excellent film and television works such as "No War in Peiping" and "Two Families in Wenzhou". Although these two are not traffic artists, they are considered powerful artists with good reputation in the circle, and the audience is familiar with them.
Let's take a look at the director Zhang Sanchou's previous works, including "Operation Sirius" and "Looking for Jackie Chan" and many other film and television works, but the director's own strength is limited, basically every work is It's a bad movie, with a very low rating and a lot of negative comments from the audience, so this "Zhang Zhidong" is not seen by many people. If you think about it carefully, there is indeed a reason.
The film "Zhang Zhidong" failed miserably at the box office. There are too many reasons, the director's level is not enough, the most important is that the publicity is not careful, and the director did not cater to the audience's taste, before shooting a work No market research has been done to find out what movies the audience really likes to watch. Many directors feel that making a lesser-known movie looks unique and individual, but the audience doesn't like it, and everything is useless.
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(responsible editor: He Rui_NBJS17216)
