This year Henan Satellite TV relied on traditional culture to upgrade to a first-line satellite TV, which is really unexpected. Why do you say this way?
Let’s take a look at several satellite TVs that can stand out from the crowd. I don’t know if you’re like me, watching TV from childhood to adulthood. Although there are dozens of channels to choose from, you can go around in circles. In fact, you are watching TVs in Hunan, Zhejiang, Dongfang, and Southeast.
entertainment and variety shows have always been the main selling points of these first-line TVs. Such as Hunan Satellite TV’s Happy Base Camp, Zhejiang Satellite TV’s Ace to Ace and Running Man, Jiangsu Satellite TV’s If You Are the One, Dragon TV’s mother Miya and so on. They formed their own group of younger audiences. And has always occupied the first-line satellite TV position. And it has obtained considerable benefits, leading to a certain extent the direction of the various Davids. The first, second, and third seasons of Zhejiang Satellite TV's "Running Man" should be regarded as the hottest time for the running man show. It was during this period of time that the Davids began to imitate the "running man" and start various reality show variety shows. But in the end, only those who can really persist. Even now, even the "running man" himself has gradually shown signs of decline. In fact, this is a manifestation of the audience's aesthetic fatigue under the long-term entertainment culture.
Henan Satellite TV seems to foresee this, and timely launches programs with strong traditional cultural colors such as " Tang Palace Night Banquet ", " Luo Shenshui Fu ", "Dragon Gate King Kong", etc., with countless fans and instantly boarded. The throne of first-line satellite TV. The difference between the traditional cultural programs of this program is that they dare to boldly realize the perfect combination of traditional cultural connotation and modern imaging technology. The general director Hong Li introduced that the show was filmed for 6 days and 6 nights. In order to protect the cultural relics, we did not assume Wia in the scenic spot, and the flying part was shot in the studio, which was achieved through keying . The program group used digital technologies such as AR, 3D modeling, and computer coloring to restore Fengxian Temple . It is unique in stage beauty, special effects, actors, content, and themes.
Henan Satellite TV rejected the rustic and cheesy views of traditional culture with facts. At the same time, it provides a new way for those satellite channels that have been affected by entertainment culture for a long time and have been unable to come out. Entertainment programs have an entertaining and relaxing effect for the audience, and naturally have its meaning. However, if this kind of culture becomes a mainstream program in various satellite channels, and at the same time, this kind of mainstream culture is imported into the society through media such as TV and the Internet, then it will inevitably have a negative impact on the cultural diversity and people's thinking and understanding. Influence.
Henan Satellite TV's program update is not only an improvement of its own satellite TV program level, but also a guide to program creation and cultural understanding. Of course, we are not saying that traditional cultural things are good, or that all satellite channels should take traditional cultural programs as the mainstream. It means that all satellite TVs should learn from Henan Satellite TV's innovation this time. Don't just follow the trend and follow the trend. According to their own local characteristics, they should produce programs that should have their own characteristics and that are loved by the broad masses of people. This is responsible for the continuous development of the TV channel, and it is also the duty and responsibility of the programmer.
Cultural self-confidence should not just be talked about.
