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recently hit the drama "You Are My Glory", Yang Yang after "Xiao Nai" to play the game god, Di Lieba starred as a popular actress, this is the first time for the top drama Partner CP has made many viewers greet "Yan Gou's Spring" and they are talking about their "sweet love" every day. The
drama series is adapted from Gu Man's novel of the same name. Compared with other idol dramas, 's biggest feature is the addition of e-sports elements . In addition, Yang Yang's other identity besides the "Game God" is an aerospace engineer. The ingenious integration of professional elements has also become a major attraction of the show.
"You Are My Glory" has won the top spot in the cat's eye hot list for 18 consecutive days since it was launched. Currently, the advanced on-demand broadcast has started and is gradually entering the end stage, but the discussion continues. The original IP basis of
, the lineup of top-ranking casts, and the sweet pet e-sports label, combined to form the "out of the circle password" of the series. As of press time, the cumulative broadcast volume of the show has exceeded 2.2 billion, and there is a trend to continue to rise.
As of press time, the cumulative playback volume of "You Are My Glory" has exceeded 2.2 billion
gaming shell, love core
"You are My Glory" The first third of the plot is centered on Yu Tu (played by Yang Yang) ) Guide Qiao Jingjing (played by Di Lieba) to prepare for the mobile game entertainment competition. Yu Tu got up early and greedily imparted game knowledge and operational skills to this classmate who had been away for ten years, and finally teamed up with her to win the ultimate victory in the entertainment game. The climax of the
e-sports game falls on the description of the entertainment game. However, the application of e-sports elements is full of controversy in the eyes of many players and audiences.
On the one hand, KPL-level host and narration character appeared, retired professional player Artai made a friendly cameo, and Qiao Jingjing's operations on the two heroes of Donghuang Taiyi and Baili Shouyi were commendable, which made some players commendable. The audience called for kindness and truthfulness.
But on the other hand, there are also players who bluntly said that it took Jingjing only one month to rise from a "rookie" level to a master level. It is a bit exaggerated, and she can play any hero, which is even more impractical, for men and women. The setting of the protagonist to reconnect through the game also feels unrealistic.
screenwriter Gu Man responded to this, the game mainly serves as a bridge between the protagonist. The team invited some bigFamiliar e-sports players and commentators participate in the series, hoping that audiences who like e-sports can smile with their hearts.
audience Huahua told us that players of "King of Glory" have a 5-minute mission to watch the "You Are My Glory" album. Completing this mission can earn considerable points, which can be used to redeem prizes. As a game player, she fell into the pit, but now she has abandoned the show. “After the 14-episode entertainment game, the number of e-sports scenes has decreased, so I don’t have the patience to watch it anymore.” Huahua said that many of the male players around her are finished. Watch one or two episodes after the mission, and abandon the drama faster. Of course, it cannot be ruled out that there are male audiences who insist on watching because of Di Lieba's appearance.
Gu Man publicly denied that "You Are My Glory" is an e-sports drama, and at the same time said that the team has done its best to research the game.
is less sticky than some players and audiences, and some non-player audiences are fascinated. Because the sweet love between the two protagonists throughout the play is the focus of their attention.
Xiaoyu, who rarely comes into contact with games, is always keen on chasing dramas, and is also adapted from Gu Man's novel of the same name, "Shan Shan is Here", "Why Sheng Xiaomo" and "Small Smiles Are Allure". She said that as before, she pursued the drama with the original feelings and the protagonist's CP.
, like many netizens, began to "feed sugar" when the two met again. Even if the two were not together in the early stage, the various sweet interactions were still filled with pink bubbles, which made Xiaoyu call out, "It's really there!" Because of this sweet feeling, she has become her every day watching dramas. One of the happiest things recently.
Since its inception, "You Are My Glory" has been a frequent visitor to "Hot Search" many times, among which emotional topics such as "Glory Couple Adult Love", "Glory Couple 90 Second Kiss Scene" and other emotional topics have been read more than 100 million. The heated discussion is quite high.
A hot comment on Douban wrote like this: "Unilaterally declares that this is the best romantic drama." The comment has so far received nearly 10,000 likes.
This seems to reflect that the audience knows from the bottom of their hearts that "You Are My Glory" is just an e-sports game. It is still a romantic idol in its bones. Even so, it does not hinder everyone's liking for it. The reason behind the popularity of
is that young female power
female audiences have always taken a place in the drama market.
QuestMobile’s "2021 "Her Economy" Insight Report" released by QuestMobile pointed out that as of January 2021, the number of female mobile Internet users in China has reached 547 million. Female users aged 24 and below have a prominent monthly usage time, which has exceeded 170 hours. The four major platforms of Mangga easily rank among the TOP10 APPs used by female users.
Female audiences support the current drama market and the situation is unshakable, and the secret of "You Are My Glory" to break through is to leverage the power of more young female audiences.
Whether it’s "A Slight Smile", "Dear, Loved" or "You Are Beautiful When You Smile", idol dramas wrapped in e-sports in recent years, the proportion of female audiences has stabilized at 73-78% Time, and mainly concentrated in the female class of 25-34 years old.
opens the audience portrait of "You are My Glory". The audience accounts for 29.19% of audiences aged 25-34 and 47.35% for audiences aged 19-24. In terms of gender, the proportion of males is 15.85% and the proportion of females is as high as 84.15%. Compared with the previous series,
has a significant increase in the proportion of women aged 19-24, and has become the main audience for the series.
"You are My Glory" audience analysis
This increase is largely due to the basic audience of "King of Glory". According to public information, among the players of "The King of Glory", about 60% are males and about 40% are females. At the same time, more than 52% of players under the age of 24 are close to the audience portrait of the episode.
In addition, the selection of the summer file for the series to go online fits well with the vacation time of college students, and it is also conducive to boosting the mood of the 19-24 age group to chase dramas.
To a certain extent, the appropriate broadcast schedule, the series of e-sports elements and urban emotions, have further broadened the audience class.
Admittedly, for audiences, especially female audiences, do they really value e-sports elements in their pursuit of drama? The answer of
seems to need a question mark. Although
is an idol drama with the label of e-sports, like Xiaoyu, a group of women who care less about the game itself and pay more attention to the plot of sweet pets does exist. As for the proportion of this group, we can't count it for the time being.
On the contrary, what is certain is that mainly focuses on e-sports themes, rather than idol love dramas, which will be more attractive to male audiences and weaker to female audiences. For example, "Crossing the Line of Fire".
is also a series related to e-sports elements, "Crossing Fire" focuses more on the game of the same name, and features Xiao Feng (鹿晗) in 2008 and Lu Xiaobei () in 2019. Wu Lei ) In the background of the cross-temporal encounter in the game map, the common experience of the players is interspersed in the real battle scene, and unnecessary emotional branches are cut at the same time. The audience portraits show that the male audience of the play accounted for 56.44% and the female audience accounted for 43.56%.
It can be seen that dramas that really focus on the topic of e-sports will win the favor of more male players.
"Cross Fire" audience analysis
Back to the topic of idol dramas again. In recent years, "Slightly Smiles Are Allure", "Dear, Loved" and "You Are My Glory" are now out of the circle with the reputation of sweet pets. Let us see more works of this kind of theme. possible.
In the final analysis, only quality assurance can make the series have the explosive potential. No, "You Are Beautiful When You Smile", which scored only 3.0 on Douban, has completely become a target of ridicule.
So, whether the next e-sports idol drama can only "smile" or surpass "Glory", we might as well continue to wait and see!
/ Interactive /
"You are my glory", sweet?
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