The inevitability of Cam Champion, and the changed taste of the Li Dan team

Entertainment Value Officer & Yunhe Data Jointly Produced

Author: Zhang Yunong

Editor, Dafu

Cultural Value Officer Interpretation:

ID: Wenyujiazhizhi Zhizhi "Trace the history of the domestic talk show after 7 years of the talk show in the country after the ancestor of the talk show in the 1980s." Li Dan and Wang Jianguo, who Wang Zijian often cue in front of the stage, have already pushed the waves behind the Yangtze River, and walked from behind the scenes to the front of the stage.

has "Talk Show Conference" and "Tucao Conference" with platform S-level resources, and shoulders the "mission" to promote the development of talk shows. In the recently concluded "Talk Show Conference Season 2" program, players have also repeatedly Calling your own club, as a talk show of niche culture, can it incubate the next Li birthday? Can the talk show ecology continue to develop in a healthy way? This time, the entertainment value officer combined Yunhe's statistics to explain it for everyone. The joke of

is "just need". The platform will force the comedy variety show IP

. In 2019, the main battlefield of variety shows will still belong to the world of slow variety shows in various drafts and observation categories. In the top 10 rankings of the cumulative effective play of cloud data Q3, the draft category and the observation category Variety shows each occupy 4 seats. Although the sixth place in "Talk Show Conference Season 2" is not high, it reflects the market's demand for comedy variety shows.

Comedy resources have always been a scarce element in the field of drama variety, especially in the context of this year's drama series sweet favorites, variety shows are facing new challenges and pressures. All platforms have comedy variety IPs that lasted for N years: Tencent X Xiaoguo "Tucao Conference", "Talk Show Conference", iQiyi X Miwei, "Wonderful Flower Talk" and "Wonderful Flower Conference", Youku X Deyunshe series "Happy Comedian".

Image source: Yunhe data four-image analysis system EVA

In a sense, "Talk Show Conference" is a derivative variety show of "Tucao Conference". By comparing the effectiveness of the two seasons of "Talk Show Conference" and the three seasons of "Tucao Conference" Broadcast, the just-concluded "Talk Show Conference Season 2" is at a disadvantage.

This is related to the different meanings given to the two programs. "Tucao Conference" pays more attention to the star effect, focusing on the mainstream audience; while "Talk Show Conference" focuses on the ecological development of domestic talk shows-through the new performances of talk show clubs around the world To market, let the market be familiar with and understand the pure talk show culture. According to data from Damai.com, will hold at least 23 talk show performances in many cities across the country in 2019, which also shows that niche culture is penetrating into the mass market.

Image source: Yunhe data four-image analysis system EVA

Compared with other variety shows, "Talk Show Season 2" is relatively less dependent on celebrities and traffic. The effective playback performance of most of the variety shows is close to that of the participating guests. Relationship, according to the effective playback curve of "Talk Show Conference Season 2" according to Yunhe data, was the guest of singer Xin as the guest on September 1 which was the first single issue, while Xu Zheng, Mao Buyi, Wang Sulong and other guests were effective. No more than the letter.

viewers began to focus on the content of the contestants' talk show itself. During the broadcast of the show, the content of the hot search on Weibo, except for Xu Zheng's final period, all other content comes from the contestants themselves.

Image source: Yunhe Data Sixiang All Public Opinion System EPS

players have their own fans, but who is the next Li birthday?

If you want to ask who is the "Talk Show Season 2", I am afraid that a thousand viewers have a thousand Hamlet in their hearts. Judging from the volume of barrage mentions, the rankings of players' barrage mentions are: Cam, Pangbo, Siwen, Hulan and Wang Jianguo.

entertainment value official observation data found that Cam’s championship is well-deserved, whether it is praise or criticism, Cam’s performance talk show is its ownOne faction has countless fans and has caused the most heated discussions. The hot searches during the broadcast of

almost came from the players and content. Cam contributed 4 hot searches on the list, ranking first among the players; Pangbo, in charge of appearance, also contributed 3 hot searches; and Wang Jianguo and Hu Hu Lan contributed 2 hot searches respectively.

After nearly three years of accumulation of popularity, many talk show performers have their own personal settings. Pangbo and Hulan have a deep style of learning, and Siwen is the first girl on the talk show and "retires" in the pool. After that, a group of new talk show performers appeared, and together with Li Dan, they promoted the development of domestic talk show culture.

Image source: Yunhe Data Sixiang Global Public Opinion System EPS

"Talk Show Conference Season 2" Which paragraph has left you the deepest impression?

is neither Cam nor Pangbo. After analyzing the barrage of each issue, nearly 1,400 barrage in the 73rd minute of the first issue (July 21, 2019) became the highest number of barrage sent in the entire season. , This is the greatest affirmation of Haiyuan's jokes. As a dark horse, has a small amount of Haiyuan but high quality. From this phenomenon, value officials can also see that the market still holds huge space for newcomers and innovative content.

Image source: Yunhe Data Sixiang Global Public Opinion System EPS

talk show began to "sell" tears?

Whether it is a talk show or a debate program such as "Wonderful Flower Conference", language variety shows are always closely integrated with "laughs" to gain the favor of the market, but the debate shows have strong thematic views in the laughs, and they are authentic His talk show was given a spirit of irony.

This year's "Talk Show Conference 2" added the sensational part of "Moving China" to the content. Pangbo used a vegetable story to make the audience cry or laugh; Jianguo emphasized Hulan and Pangbo on the stage. It should be the number one, and I feel that the talk show actors are in the "entertainment suburbs"; ROCK uses the painful privacy of divorce to convey the cruel reality of reality...

It is undeniable that this season of "Talk Show Conference" of is called a variety show. The most ad-serving program of this year, from the first period to the finals, almost every player added a blunt advertising in the paragraph. Some were cleverly implanted and easy to accept, but some were caught off guard and dropped directly to the audience. Right now, the advertiser is the "dad" anyway, and satisfying the owner is the "effect" that Xiaoguo values ​​most?

Until the semi-finals and the finals, the sensation finally reached the point where the audience was a little embarrassed. Wang Jianguo simply said on the stage that the content that made everyone laugh and please the public was put in the pay line performances, and the content that pleased himself was released. In the free show. That is why everyone does not laugh because they are not "advanced"? Can't reach your smile?

In the Douban comment section, there are not a few doubts about the content of this issue.

(the above comments are taken from Douban)

only Came said, "Here is a pure talk show for everyone! Nothing is moved! It's a hilarious laugh!" This may be the reason why he got the highest number of votes in the category zzz. Variety show, what are you guys making the audience cry? Still smiling?

It is the purpose of comedy variety shows to make people laugh, reduce stress, and relax. For content creators, comedy and laughter are the most difficult creations. They are often based on the author’s pain, but this pain does not It is necessary to tear it apart for the audience to watch. Advanced comedy transforms pain into laughter instead of telling you "We are in pain." blindly pursues spiritual analysis and deep-level deconstruction is the mission of such programs as "Art Life". People think of Guo Degang’s evaluation of certain cross talks in pursuit of "high realm": "Cross talk is funny if it is not funny!"

The pure talk show art of course has the function of irony and criticism (pan), but in a relative shacklesUnder the circumstances, its current "comedy" feature is the priority. If can't cleverly satirize reality, then at least its comedy function should be magnified. This is why Cam’s bombarded performance talk The reason why the show is loved by the audience.

During the "Talk Show 2" competition, Cam's improvisation on Jianguo's "plagiarism" of his jokes during the finals; Jianguo expressed his conjecture on the champions of Hulan and Pangbo and the runner-up of Camu; the off-site video ROCK was late , Repeatedly not in the state; Boyang retired... This season, the subtle internal changes that the successful talk show team began to produce were also exposed in the program, and it was very important for the creators of "Tucao Conference" and "Talk Show Conference". We will open an article on Xiaoguo Culture for analysis later.

Conclusion: wanting everything, it means not having anything.

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