Recently, a Korean brown bear has become popular in China. He is sometimes funny, teasing his little sister in the subway, and sometimes serious, sitting in a coffee shop in a cute photo with passers-by. He is a cute and cute brown bear from LINE The male protagonist of the FRIENDS family, the super cute brother known as the "internationally popular cartoon group".
On September 24, 2019, the Brown Bear and his girlfriend Kenny Rabbit went to Sanya, Hainan to make fans, mainly to witness the "Yizhi & LINE FRIENDS Candy Conference". Since becoming popular in China, LINE FRIENDS has cooperated with major brands from all walks of life to launch a series of exquisite products, such as Swarovski pendants, Uniqlo T-shirts, L'Oreal makeup remover, and Laneige skin care products. Every sale attracts many fans to snap up. In the hot snack food industry, LINE FRIENDS has become associated with Yizhi Food and launched a group of young and exclusive refreshing sweets. This is also another big move of LINE FRIENDS in the food industry after holding hands with Oreo, Dove and Lipton.
LINE FRIENDS brand Fang Cheng Minwei and Yi Zhi Liao Yuan made
cute, warm and sweet, young and exclusive fresh sweets
Dongguan Yizhi Foods, with the help of IP empowerment, has rapidly risen in the snack food industry in recent years, and has successively won the "Peppa Pig". The Wangwang team has made great contributions to the brand authorization of “PAW PATROL” and “PJ MASKS”, focusing on snack foods, focusing on health and nutrition, and insisting on making "delicious, fun, and educational" good products, which are loved by consumers and cover the whole country Various provinces and cities have stationed in more than 200 supermarkets and convenience store systems such as RT-Mart, Wal-Mart, Carrefour, FamilyMart, and Meiyijia. At the same time, they are exported to more than 30 countries and regions abroad, becoming a leader in children's snack food. Prior to this, the business trend of "IP+Food" was not obvious. The success of Yizhi, to a certain extent, stimulated a wave of IP authorization and cultural and creative co-branding in the food industry. Purchasing good products with genuine authorization has gradually become a joy for consumers. select.
cooperated with LINE FRIENDS this time, Yizhi gave full play to the advantages of its usual cartoon warm and cute style, and perfectly combined the characters such as Brown Bear, Connie Rabbit, Chu Ke, Sally and other sweets to develop a set of young, fashionable, Personalized high-value candy, targeted at young people such as girls, students, white-collar workers, etc., and the product focuses on reduced-pressure snack foods under fast life. Cute, versatile, and nutritious are the distinctive features of Yizhi LINE FRIENDS. Fresh and refreshing mint candy, crispy milky nougat, cute and cute marshmallow, fresh fruit popping juice candies, small and exquisite, cute and moving, people can't help but think Take it for yourself.
On-site test evaluation of bursting fresh fruit marshmallows
According to the on-site test evaluation of this press conference, bursting fresh fruit marshmallows are highly satisfied, and dealers are unanimously optimistic about it, which is expected to become a hot item. It is reported that this casing sugar has been developed for a year and a half, with high juice content, bright color, good taste, and full of fruity taste like eating fresh fruit. Cheng Minwei, head of LINE FRIENDS brand licensing department, said: "80% of LINE FRIENDS fans are girls. Girls' preference for sweetness is innate. I hope that LINE FRIENDS' fresh sweets can add a bit of fun and leisure time to everyone. With one hand, eating sweets is no longer an exclusive benefit for children, young people can also eat what I love."
sugar-free mints, light load, light life
fresh and refreshing mints are the main feature of LINE FRIENDS this time. This model, sugar-free formula, is lightly sweet, light-loaded, healthier, and meets the needs of young people in light life. The sugar-free principle is to replace traditional sucrose with xylitol, which is a more advanced sugar substitute, like sugar and non-sugar, with low calories. According to the internal test data of Yizhi Foods, the main flavor of mint candy, Kaman orange, is very popular. It has a light fresh orange fragrance, refreshes the heart with mint, refreshes the breath, moisturizes the throat, and nourishes the throat. It is suitable for young people to stand by, pre-dinner. Later, one, not embarrassing at the critical moment, one light up a fresh life.
Yizhi LINE FRIENDS holiday gift box, a new choice for gift gifts
Mutual gifts are also a key part of young people’s social interaction. Gifts should be fresh, refined, refined, and attentive, condensing taste and blessing. In addition to the regular fresh sweets, Yizhi LINE FRIENDS also launched two candy gift boxes this time. redThe festive gift box is filled with milky nougat. There are three themes of Valentine's Day, Christmas and New Year. It is warm and cute, full of enthusiasm, and youthful red. Its outstanding selling point is the concept of blind box surprises. In addition to candy products, LINE FRIENDS's genuine gifts will also be given randomly, such as plush dolls, pendants, ornaments, etc., youthful vitality, sunshine and warmth, full of surprises, it is a capture girl Wonderful gift of heart.
Yizhi Food released the 2020 New Year Children's New Year Goods
At this conference, Yizhi Food also released the 2020 New Year Goods. In addition to the two holiday gift boxes of LINE FRIENDS, it also includes Piglet Peppa, Wang Wang's great contribution, and pajamas. Heroes are the three most popular cartoon IP brands of children. Yizhi has more products in 2020, and the age ranges from 2 to 30 years old. It is very suitable to send children, classmates, friends, and relatives. Peppa Pig and Wang Wang team made great contributions to continue the innovation of classic models. Happy family, funny world, colorful childhood, two little guesses, childlike innocence, and bone spirits have once again appeared in a new image. In addition, two new piggy Peppa juice soft buckets, and Wang Wang team lollipop bucket, a bucket in the new year, happy god assists. Pajamas Little Hero has launched a "Nut Little Master", which uses an innovative packaging of dry and wet separation, which separates oily nuts such as walnut kernels and cashew nuts from wet dried fruits such as blueberries and raisins to maintain their dry and original flavors. , Tear open the separation line in the middle of the bag when eating, you can enjoy the scientifically proportioned daily nuts together.
Cute things always spread very quickly, especially among children and young people. At present, there are many IP images for children, but few for young people. The LINE FRIENDS fire in China shows that young people also need their own exclusive group IP image to enrich social interaction, highlight style, convey taste, and make life more interesting. Cute and cute, it is the mysterious power of LINE FRIENDS to capture people's hearts. The cooperation between Yizhi Foods and LINE FRIENDS also marks another sublimation and take-off of the "IP+Food" business. Yizhi LINE FRIENDS refreshing sweets, I believe that it will soon become the next LINE FRIENDS peripheral sought after by fans.
