A few days ago, the new National Day films "The Climber", "My Motherland and Me" and "Captain of China" scheduled to be officially released on September 30 have been scheduled to be screened on the last rest day before the festival on September 28. . This means that interested audiences can enjoy these strong National Day films in the cinema two days in advance. At the same time, it also released a signal that the filmmakers of the new National Day files are confident in their reputation.
The September film market is cold, and it is urgent for the National Day strong films to inject vitality.
As of September 24, the Chinese mainland film market only reported about 2.17 billion box office in September. It is already difficult for the monthly box office to exceed 3 billion.
lacked box office hits like "Mission Impossible 6: Total Disintegration" in the last weekend before the beginning of school, resulting in a rapid cooling of the market after the beginning of school, and it did not improve significantly until the Mid-Autumn Festival. Although
generated nearly 800 million box office during the three-day Mid-Autumn Festival, it performed well. However, the main new film "Zhu Xian I" in the Mid-Autumn Festival was affected by word of mouth, and the follow-up trend was not good, resulting in a rapid cooling of the market after the holiday.
The new film, headed by "Little Q" on September 20, has a mediocre size. Although the old films have tried their best to support, the box office base is limited. As a result, the market on the last working day before the holiday has reached the freezing point. More than 30 million in a single day may become the norm. . Correspondingly, indicators such as attendance rate and average number of people per game also fell to the bottom. The depression of the
market is undoubtedly a blow to theater operators. Fortunately, the National Day holiday is approaching. Riding on the east wind of the anniversary gift, a batch of highly topical new films will be released, which will inject a boost into the film market with a rescue. The focus of the three films this time on September 28 alleviated the embarrassment of the last weekend before the festival due to being too close to the National Day and no major new film release.
dot reflection shows confidence in quality. New National Day films are worth seeing. At a time when word-of-mouth spread is becoming faster and faster, the industry generally believes that films that are not of high quality are not dared to be shown on a large scale in advance, because once bad word-of-mouth spreads, It will have a major adverse impact on the lineup and box office after the official release. As for movies that are confident enough in their own word-of-mouth, they often pre-heat topics and spread word-of-mouth in advance through click-to-show, in order to quickly ferment at the box office when they are officially released.
This time the "National Day Big Three", "The Climber", "My Motherland and Me", and "Captain of China" have been announced to start screenings on September 28. On the one hand, if you chase me, no one wants On the one hand, the backward momentum also shows that the filmmakers are sure of the quality of the film. This is good news for both the audience and the theater.
coincides with the anniversary gift. At this exciting time, the three movies with certain thematic attributes are very suitable.
is different from the stereotypes of overly serious and simplistic themes left by the main theme movies in the past. In recent years, whether it is "Wolf Warriors 2", which has maintained the box office record of mainland film history so far, or "Operation Mekong", "Red Sea" "Action" has made great breakthroughs in the richness of themes and the integration with commercial elements, and the box office has repeatedly occupied high ground.
Among the three new National Day films, "The Climber" gathers many stars of the entertainment industry such as Wu Jing, Zhang Ziyi, Jackie Chan, Zhang Yi, Jing Boran, Hu Ge, Wang Jingchun, etc., for the first time to shoot a sports-themed movie climbing Mount Everest with the specifications of a commercial blockbuster. , The strong lineup and the freshness of the subject matter keep the expectations high.
"My Motherland and Me" gathers 7 directors from three generations, led by Chen Kaige, and filmed 7 stories from different angles and themes to reflect the flourishing changes of the motherland over the years. Few multi-segment movies in history have had such a high market popularity, and their box office performance is worth looking forward to.
and "Captain of China", as the concluding chapter of Bona China's Pride Trilogy, is once again adapted from real life to tell the thrilling story of a Chinese civil aviation plane in danger. The performances of Zhang Hanyu, Ou Hao, Du Jiang, Yuan Quan, Zhang Tianai and Li Qin are also worth waiting for.
point-screening is a double-edged sword, and it happens when a car rolls over
. Although everyone is generally optimistic about the three-piece point-screening this time, it is also important to note that not all movie screenings in history have achieved ideal results.
is in front of this year’s summer file. "Nezha: The Devil's Child" and "Heroes of Fire" have accumulated a good reputation through clicks. When they were officially released, the box office quickly exploded, and the two films won the summer films respectively. Box office champion and runner-up.However, "Galaxy Tutorial" overdrafted the audience in advance due to too many screenings. After the official release, it appeared to be weak, and ultimately failed to achieve the expected high box office.
In December 2017, the movies "Qi Men Dunjia" and "Fang Hua" were released at the same time, and both were screened one week before the release. However, due to the unsatisfactory reputation of "Qi Men Dun Jia", the act of clicking on it turned into a "suicidal act", making it more quickly crushed by "Fang Hua" when it was officially released.
In December 2015, the movie "Unexpectedly" was released on a large scale on the weekend of the week before its official release. However, the word-of-mouth fermentation has not been able to move towards the ideal direction. The box office of the click image exceeded 110 million, but the final box office was only 322 million.
cannot guarantee that a certain movie will not fall behind in advance after the three film screenings.
, however, is still looking forward to the three movies going hand in hand, working together to make this year’s National Day file set a new record high and contribute to the overall movie box office this year.
