"Zhu Xian I" Mid-Autumn Festival box office leads, but word-of-mouth shows a downward trend, what is the reason

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movie "Zhu Xian I" can be said to be the leading champion of the Mid-Autumn Festival. It can reach a box office of 1.4 on the first day of release. As a fantasy film, it is already very powerful to reach such a level on the first day of release. It has been in theaters for four days, with a total box office of over 200 million, and it immediately broke the 300 million mark. Compared with other movies, this score is still far behind, but it is already a bright spot in the Mid-Autumn Festival. I think the movie was not favored by many people during the publicity stage, but now the movie is not as bad as everyone thought. The

'Zhu Xian I' Mid-Autumn Festival box office leads, but word-of-mouth shows a downward trend, what is the reason - Lujuba

movie "Zhu Xian 1" is adapted from Xiao Ding's original novel. It belongs to a big IP project and has its own halo. This film is directed by the famous Hong Kong director Cheng Xiaodong and starring young actors such as Xiao Zhan, Li Qin and Meng Meiqi. The "A Chinese Ghost Story" series that year was written by director Cheng Xiaodong. It can be seen that this director has the strength, and the lead actor Xiao Zhan also came to the fore in this summer's "Chen Qing Ling", allowing everyone to see his acting skills. Li Qin is also recognized by the audience as a post-90s popular Xiaohua. Yuan Chun in the "Biography of Chu Qiao" can be said to be deeply rooted in the hearts of the people, while Meng Meiqi is an idol actor born in a talent show, with a very high personality. flow. So this movie received a lot of attention before it was released, and it caused more controversy after it was broadcast than any heavyweight movie.

'Zhu Xian I' Mid-Autumn Festival box office leads, but word-of-mouth shows a downward trend, what is the reason - Lujuba

"Zhu Xian I" is nicknamed a "fan movie". There are many fans of the original novel, and then fans of TV series, because the TV series is starred by Zhao Liying and Li Yifeng, and has achieved extraordinary results. Therefore, some fans are also looking forward to the film adaptation. Of course, among all the fans, the fans of idol stars account for the largest proportion. As one of the popular actors in this summer, Xiao Zhan can be said to be the biggest traffic of this film. His fan base is huge, and the stage of his popularity is still going on, and this movie is still The first movie filmed as the protagonist during the unpopular period was the first big-screen male lead show, so whether it is for him or for his fans, the success or failure of this movie is extremely critical. Therefore, Xiao Zhan's fan blessing is one of the important factors for this movie to lead the Mid-Autumn Festival.

'Zhu Xian I' Mid-Autumn Festival box office leads, but word-of-mouth shows a downward trend, what is the reason - Lujuba

In addition, it should be emphasized that it is a wise choice for this movie to be selected in the Mid-Autumn Festival, because the competition for the Mid-Autumn Festival is relatively small, and the Mid-Autumn Festival is not an independent schedule, so the Mid-Autumn Festival can be said It is more "random", and generally important films are not selected for release during this period. Secondly, the special effects and action scenes in this movie are excellent. It is not easy for a movie with a total investment of 50 million to make the special effects scenes slightly satisfying. At least in the current budget, the movie does have a shot. The celestial spirit of the original work can be seen from the director's team.

However, the score of "Zhu Xian I" is still very poor. In a short time, it has dropped from 6.7 points of Douban Kaihua to 5.3 points, and the cat's eye score, which represents the audience's perception, has also fallen below 8. You know, the cat's eye score is 8. The film below the score can be said to be an unsatisfactory film, I am afraid that this film will only become a bad film with a bad reputation. But why can the reputation of this movie undergo such a big change in just a few days? The success or failure of a movie lies in the actors. Hu Jianli, a director of CCTV, commented on the movie "Zhu Xian I". He said, "As for the actors' acting skills, Xiao Zhan, Li Qin, and Tang Yixin are quite satisfactory. Okay, it’s quite a drama.” Cheng Qingsong, the founder of the Golden Broom Award earlier, also bluntly said, “Obviously there is only traffic, so it’s ridiculous to have to promote acting through marketing accounts.” Actually speaking, Xiao Zhan’s acting is quite good. Being able to control the protagonist Zhang Xiaofan’s emotions at various stages very accurately, at this point, he surpassed the average level of traffic, while Li Qin and Tang Yixin both came from regular academic classes, and their acting skills were naturally useless. The only flaw is indeed Meng. Mei Qi, she is not from a major class and has no relevant performance experience before, so her acting skills are really unsatisfactory.

come back to this movie to pretend to be the Chinese version of "Harry Potter", this is simply irresponsible, whether it is the acting skills of the actor or the plot setting and service and other aspects are incomparable. There are eight original works of Zhu Xian. It is estimated that only this point can be related to Harry Potter, but in fact, it is more appropriate to regard it as a reproducible "Little Times" series. As long as the box office reputation is made big, I believe it will be There will be a "Zhu Xian" waiting a yearTo everyone. Because this kind of movie is very fast, and capital likes this kind of movie. Think about it carefully. Who doesn't like this kind of time-consuming, low cost, and high return?

Did everyone go to see the movie "Zhu Xian I"? How do you feel? Let's communicate together!

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