01
Weibo hot list in the past two days is particularly lively, the format is very neat, celebrities plus brands, one after another canceled.
, whether it is top-class or small and transparent, the endorsement brand is old or trendy, as long as it resists our cotton, it will be blacked out.
After all, even the renminbi is made of Xinjiang cotton. In the
business arena, apart from talking about money and , you must also talk about and .
all know that China has the largest consumer market and salivates over the money in our pockets.
smashed the bowl while eating, and
slurped his mother while drinking milk. This way, he is too delicate to do business happily.
02 Why is cotton? Before 2000, the North American Plain was the main producing area of cotton in everyone’s impression, but since entering the 21st century, China has become the world’s number one producer of cotton. Although
cotton sounds mediocre, it is indeed a veritable "bulk commodity" .
The strange thing is that the New York Futures Exchange in the United States has always controlled the price of cotton.
However, China's manufacturing has been developing steadily for so many years and has been striving for industrial upgrading.
No. 1 in output
No. 1 in the processing industry chain
No. 1 market share of downstream products
To this day, we not only rank first in production, but also in cotton consumption.
is just about to win the big boss
industry pricing power
so it is not difficult to understand why H.M. started, suddenly at this time crazy contrived. The shameless behavior of
using "human rights" to make a fuss is called:
"Lying and not drafting"
is extremely absurd.
Even if you haven't been to Xinjiang, you should understand that
can achieve the first output in today's highly mechanized era, and mechanization will inevitably "full".
In the vast northern part of Xinjiang, cotton fields have already been fully mechanized, with a coverage rate of 90%. The mechanization rate of cotton harvesting in southern Xinjiang and is also increasing year by year.
So the conclusion is only four words:
malicious slander.
03 Will celebrities lose money? Behind the operation of
brand show is actually the choice of the market. If
really attaches importance to the Chinese market, then neither territorial issues nor raw material issues will become a problem. The basis of
cooperation is respect for .
On the issue of right and wrong, the celebrities are basically fighting for speed when canceling contracts, not whether or not.
Ouyang Nana's fame vlog is the Converse collection, which has always been called the Converse girl, and she can sell out the same style by herself.
has now terminated the contract.
Another shoe-loving Bai Jingting in the entertainment circle is also the first time:
national dignity is above all else.
After all, today's young people can have fashion hobbies and enjoy a better life,
all these are based on the strength of the motherland.
Some netizens worry that this kind of unilateral dating will not cause high liquidated damages and give the brand money.
has a lawyer explained that the endorsement contracts signed by international brands and celebrities in the past few years all have clauses on non-responsibility termination, which restrict each other. If
artists have bad behaviors, international brands can unconditionally terminate the contract without compensation;
international brands have bad behaviors in my country's national sovereignty and national dignity, and celebrities can also terminate the contract without compensation without compensation. If
retreats 10,000 steps, you need to lose money. is between "money" and "prospect". No celebrity will be so stupid as to care about small profits.
Water can carry a boat and it can overturn it.
stars make money by influence and traffic. Once they lose their hearts, they are tantamount to self-determination.
So in this matter, the stars are differentAll of them are clear.
must also be clear.
04 Huang Zitao forced Lacoste alligator
to terminate the contract in the past two days. There have been more than fifty stars.
Adidas has the largest number of people :
Yang Mi, Di Lieba, Yi Yangqianxi, Zhao Lusi, Zhang Junning, Chen Linong, Wang Jiaer, Yang Ying, Qiu Tian, Deng Lun, Peng Yuyan, Song Yanfei, Ding Yuxi, Eason Chan , Liu Yifei, Jin Chen, Xiang Zuo, Peng Yuchang.
Huang Zitao’s statement is the most ruthless :
let the brand stand by the head style. The
studio stated that the headquarters first confirmed after the incident that Lacoste crocodile had not issued a statement to ban Xinjiang cotton.
also added a sentence: activity photos go. The result of
was reversed. The
team, based on a cooperative attitude of mutual respect and trust, has repeatedly requested the brand to make formal public statements on all social platforms around the world regarding the brand’s never banning Xinjiang cotton. However, the brand has closed the issue. So far, no statement has been made. Based on this, Huang Zitao and his team immediately terminated all cooperation with the brand, and said that they would defend the dignity of the country and resolutely resist any malicious behavior that discredited and spread rumors in China.
Lacoste crocodile was originally not on the boycott list, , so his toughness this time was also subject to some controversy. Some netizens at
find it a bit inexplicable, thinking that he is giving himself a sense of presence.
, but some netizens expressed their support.
Because the Huang Zitao team wants to cooperate with international brands like Fila China.
Crocodile also has its own considerations.
Silence is golden and also a means of public relations.
But for Chinese artists:
would rather kill by mistake, rather be weird, should not rub the sand in the eyes. After Huang Zitao's studio issued a statement, Yamy also terminated the cooperation with Crocodile.
The process of replenishing your brain is like this:
tao: Have you banned Xinjiang Cotton?
: I’m not. I didn’t talk nonsense...
tao: That’s all right, I’ll give you three seconds and make a formal public statement...
: Hesitate, twist, don’t want to post, don’t dare Sending, unwilling to send...
tao: 321 time is up...you don't want to be decent, and I can't help you decent, then I have to be decent by myself...stop cooperating...
, this Shandong stupid boy is indeed screaming Huh.
But it's really "silly" and cute.
