text | a little drama reading, author | horned
This early autumn, 85 flowers dormant for a long time, suddenly became active.
Liu Shishi posted her baby on Weibo. By the way, it was announced that he would collaborate with the great director Ding Hei in the new drama "Dear Myself"; Yang Mi's next work "The Morning Light that Promises You Warmth" is a youth collaboration with his own company Jiaxing Zhao Liying, who came back after childbirth, announced this month that the costume IP drama "You Fei" and the news of cooperating with Zheng Xiaolong in the drama; Tang Yan, who has been rumored to be pregnant for a long time, also announced the good news of pregnancy yesterday and updated the "Yan Yun Taiwan’s latest Reuters.
In addition, in July of this year, Disney exposed the first trailer of "Mulan" in collaboration with Liu Yifei... So far, the five popular post-85 Huadans have been assembled and started their own business "second stop." .
is just that, compared to the post-70s film flowers such as Zhang Ziyi and Zhou Xun who conquered the public with their works and acting skills, and the younger generations such as Yang Zi and Di Lieba who share ancient puppets and the youth drama market with them, 85 flowers are currently facing In the market situation of China, it is inevitable that it is a little weak.
This group of young actresses who used ancient puppets and IP dramas as their careers to catch up with the last wave of dividends in the television industry are now in their middle age. Compared with the first appearance of fatigue, the decline in their careers is their worry. The inner desire of
to appear in such a large number and seek breakthroughs has also exposed the inner anxiety of these 85 flowers to a certain extent: Will there still be a place for them in the iterative traffic market?
self-"repetition"
psychology proves that when facing emotional anxiety and extreme inner insecurity, most people tend to avoid subconsciously or choose a safe zone that they think is relatively comfortable. This is called selectivity in psychology. avoid. ——At present, although these 85 flowers have not fallen to the self-avoidance stage, they have also reached the stage of continuous "repetition".
Looking back at the growth path of these 85 flowers, it is not difficult to find that IP, traffic and appearance are common keywords for their career development. But to this day, they seem to be making changes, but in fact they continue to "repeat" themselves.
Take Yang Mi as an example. At the beginning of September this year, Yang Mi was boycotted by his own fans when it was reported that he would star in Jiaxing’s self-produced drama "Xue You Warm Morning Light". Fans called this behavior that Yang Mi was consuming his own popularity status. , Accusing Jiaxing of "using" Yang Mi to bring newcomers to influence the development of its own performing arts career. The outbreak of the
incident has actually explained one or two things: that is, actresses need to be transformed when they reach a certain age, and fans also hope that their idols will use their business ability to circle fans instead of constantly "repeating themselves." But whether it is Yang Mi or 85 other small flowers, they are actually constantly consuming themselves. The "transition" film list they are currently presenting to the audience does not seem to be very clear.
still takes Yang Mi as an example. After the news of the starring Jiaxing’s self-produced drama was exposed, his follow-up two works that will meet with the audience-Kyushu IP "Madam Huzhu" and Jiaxing's participation in the production of "Storm Dance", from the theme In terms of production, it is still a familiar formula and similar taste. The answer to the smooth "transition" seems to be ready.
also contradicts the situation of Tang Yan after marriage. In the early years, a series of "silly white sweet" characters that constantly overdrafted the audience’s favorability in major idol dramas also made the outside world once suspect the company’s image positioning and selection of Tang Yan’s script. ability. Facts have proved that the suspicion of netizens is not groundless: Tang Yan's first comeback after marriage was the costume "Big Heroine" drama "Yanyuntai", which he collaborated with Dou Xiao. Not much to say, good luck!
85 Among the flowers, the career planning is relatively clear, it is Zhao Liying, Liu Shishi and Liu Yifei. Zhao Liying's case of "left-handed IP drama, right-handed cooperation with famous directors" this year was ridiculed by her fans as "clear and intelligent". However, the situation is not too optimistic. "You Fei", which he collaborated with the newly top-ranked "Wang Yibo", is not only disfavored by many book fans, but also by passers-by fans. "What good can the director of "Chu Qiao Biography" + "The Soul of Town" screenwriter shoot? Works?"
Liu Shishi, who is elegant and indifferent to a chrysanthemum, and Liu Yifei, who has become famous at the age of 16, have always been representatives of "Qingliu" in the entertainment industry. The "transformation" work they chose this time is also relatively safe: Liu Shishi chose to collaborate with the director of "The Flower Blooming in the Moon" on a contemporary female theme; while Liu Yifei is holding the huge overseas investment in "Mulan".At the same time as the source, he also collaborated with the new generation Xiaosheng Jing Boran, the old drama bone Zhao Lixin and Liu Mintao on a legendary theme of the Republic of China "Nanyanzhai Transcript". Whether it is in the subject matter or the cast, it is selected with other Xiaohua works. , There is a slight difference. This may be a good choice for "transition".
From Yang Mi, Zhao Liying, to Tang Yan and Liu Yifei, it is not difficult to find that several Xiaohua’s preferred "transition" works are exactly the same as the early fame lines. Under the unique traffic and market settings, most of them still prefer the "flow" and "vintage" routes. Of course, there are also 85 small flowers that hold IP resources, movies, or drama resources. But the flow, after all, is a piece of "heart muscle" they can't let go of.
"Traffic" the trouble
"Rome was not built in a day, so is disappointment." The audience's dissatisfaction with 85 flowers is not overnight, but a year-on-year grievance. Beginning with a series of industry chaos, such as "Lonely Love" starring Yang Ying, was exploded with sky-high pay, cut-out acting skills, and IP plagiarism, the audience began to feel the first batch of traffic actresses who had risen by taking advantage of the market dividend. The complaint has been long. At the work level,
feedback is a less and less "good-looking" data transcript. Last year, the ancient costume IP drama "Fuyao" starring Yang Mi and Ruan Jingtian was unsatisfactory in word-of-mouth and popularity. The question of "the queen of ratings Yang Mi stepped down from the altar" also came from this; in the first half of this year, Yang Mi once again partnered with "old friends" "Huo Jianhua, co-starring in the architectural theme of the Republic of China, "Building Dreams", was criticized by the Qilu Evening News as a "middle-aged actor idol drama". What followed was that the ratings dropped to 0.6% in the closing period and were dismissed by old fans. The unfinished plot.
Yang Mi's "failure" may not be enough to support the view that 85 flowers' influence is weakened. So, at the beginning of this year, Liu Shishi, Tang Yan, Yang Ying and other 85 flower works "Push the Street", seem to have explained the seriousness of the problem. Among them, Zhao Liying may be an accident. Her collaboration with Noon Sunshine, "Knowing or Not", broke Hunan Satellite TV's first-half record in word of mouth and ratings, and was the second-largest film and television work in the drama market in the first half of the year. However, Zhao Liying's other urban drama "The Glamorous Time between You and Me" aired at the end of last year was obviously less popular and less popular than in the early days.
As for the other 85 flower works, "no impression" may be the best evaluation of them. It's not that they haven't struggled before. The 85 flowers who made their debut with ancient puppets and became popular have already realized the importance of "transformation". Both Yang Mi and Liu Shishi appeared briefly in Lu Yang's film "Embroidered Spring Knife", but the results are well known to the public. They became the target for the audience to criticize. They were evaluated as "vase" by netizens, and even Hokusai, played by Yang Mi, was criticized by the writer Green Demon by name, "It is worthy of Hokusai (death) and not worth it for Yang Mi".
"flow" is gradually growing into the original sin in the market. On the one hand, they will give the works they star or participate in to bring more attention beyond the work itself; on the other hand, once there is a problem with the work, as long as it fails to meet the audience’s expectations, the traffic will become the first "Arrow target" shot. For this reason, when Yang Mi faded away from his aura and was willing to become an ordinary person, the audience's attitude towards him was "cynic and sarcasm"; therefore, Zhao Liying's good performance in "Riding the Wind and the Waves" was also planned by passers-by to the director Han Han's credit.
But then again, who is behind the embarrassing situation?
When celebrities have long been immersed in various street shootings, variety shows, and idol dramas, their sensitivity as actors and professional ethics of actors will also be relatively greatly reduced. Today, the group of 85 flowers headed by Yang Mi has gradually realized the importance of transformation, but the patience left by the audience and the market for them is obviously running out.
